Martech

AUGUST 26, 2024

With a BI tool, you can make data-driven decisions and optimize your marketing strategies. By understanding how users interact with your website, you can optimize user experience, improve conversion rates, and refine your marketing strategies. For this prompt, try selecting the CMO persona.

CMO 113

CMO Marketing Automation Platform Key Performance Indicator Analytics 113

SmartBrief - Marketing

MARCH 26, 2025

Marketing leaders face a critical paradox in 2025 that threatens their strategic influence and organizational standing. The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. 2x in revenue growth.

CMO 92

CMO Transform Analytics Communications 92

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketing 98

Duct Tape Marketing

DECEMBER 5, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing  Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 96

CMO Marketing Strategy Customer Journey Marketing 96

Martech

SEPTEMBER 30, 2024

The key metrics ‘Agile + Generative AI’ can impact This generative AI evolution makes marketing content development more productive. It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Your content quality will go up — if you do it right. What is a micro language model?

Transform 137

Transform CMO Marketing Marketers 137

Martech

SEPTEMBER 23, 2024

This integration ensures that all tools work cohesively to support marketing strategies. Data management and analysis: They oversee the collection, management, and analysis of marketing data. The martech manager uses this data to optimize marketing strategies and improve ROI.

Management 105

Management CMO Key Performance Indicator Marketing 105

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 126

CMO Traditional Marketing Communications Marketing 126

Martech

AUGUST 12, 2024

Feedback loops: Incorporate customer feedback mechanisms to gather insights on their experiences, which can be analyzed through the CDP to refine marketing strategies. This data can inform future marketing strategies and optimizations. For this prompt, try selecting the CMO persona.

Customer 111

Customer B2C CMO Customer Journey 111

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. The average marketing budget is 7.7% Dig deeper: Email marketing strategy: A marketer’s guide 2. If not, you have work to do.

CMO 123

CMO Email Marketing Influencer Marketing Promotion 123

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 91

Transform CMO Marketing Strategy Marketing 91

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape.

CMO 116

CMO CRM Communications Marketing Strategy 116

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​.

Retail 117

Retail CMO Customer Journey Shoppers 117

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 145

CMO Marketing Marketers Health 145

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. The future of brand tracking is here — and it’s powered by AI.

Branding 130

Branding Customer loyalty CMO Market Segmentation 130

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. What Is A Fractional CMO?

CMO 118

CMO Finance SEO Content Marketing 118

Martech

JANUARY 9, 2025

AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi. How does this work?

Customer loyalty 125

Customer loyalty CMO Retail Customer Journey 125

Hubspot Marketing

JULY 25, 2024

Differentiation will rely heavily on the unique 10-20% of creative input, putting increased pressure on marketers to continually produce new and distinctive ideas. Experiment. Experiment. Experiment. Test different AI video tools to understand their benefits and limitations, helping you find the best fit for your campaign needs and goals.

Transform 132

Transform Logistics CMO Marketing 132

Martech

NOVEMBER 4, 2024

Your experience can help you take on roles that shape marketing strategies and drive innovation. For this prompt, try selecting the CMO persona. Digital marketing knowledge: Understanding digital marketing strategies will allow you to effectively use martech tools to enhance campaigns.

CMO 111

CMO Marketing Automation Platform Analytics Digital Marketing 111

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers.

Transform 133

Transform Whitepaper User-Generated CMO 133

Welcome Software

AUGUST 3, 2024

I'm thrilled to announce the promotion of Shafqat Islam from CMO to President of Optimizely. In this expanded role, Shafqat will oversee product and engineering in addition to marketing, bringing a holistic approach to our solutions. A pivotal moment for Optimizely We just made a big move.

CMO 45

CMO Transform Promotion Communications 45

Hubspot Marketing

JULY 11, 2024

Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.

Transform 115

Transform Outbound Marketing Entertainment Inbound Marketing 115

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 94

CMO Price Transform Marketing Strategy 94

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

MarketingOps

DECEMBER 10, 2024

In camp #1, Sales Reps: Marketing is not filling the pipeline with quality leads (cue the 1992 film Glengarry Glen Ross). In camp #2, Marketers: Sales dropped the baton (again!) Even worse, this often bubbles up to the CMO and CSO resulting in unproductive ego battles over whose contributions are sourcing pipeline.

Inbound Marketing 130

Inbound Marketing CMO Customer Journey Marketing Strategy 130

Hubspot Marketing

OCTOBER 24, 2024

In a recent episode of Marketing Against the Grain , I break down Vonnegut’s three story arcs and give brand storytelling examples of how you can apply them to your marketing strategy. What is a Story Curve and Why is it Important for Marketing?

Transform 125

Transform CMO Marketing Marketers 125

Sprout Social

JANUARY 30, 2025

To keep up with Andr, follow her on LinkedIn, find her on stage at a marketing event near you and listen to her full episode of Social Creatures for more advice on building a social-first legacy brand. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 93

CMO Gen Z Thought Leadership Entertainment 93

Hubspot Marketing

MAY 16, 2024

Organic marketing isn't like paid ads, it's not about direct LTV to CAC. Instead, it's about diversifying marketing strategies for sustained growth. You’re going to be spending $200K to get 50% more leads. It's key to diversify before that point.

CMO 130

CMO User-Generated Advertisers Advertising 130

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Martech

AUGUST 20, 2024

Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team. His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. Here are some actionable steps: 1.

Marketing 126

Marketing Marketers CMO Communications 126

Martech

AUGUST 22, 2024

“A great kickoff meeting is one where everyone comes away with a clear understanding of what success looks like, what’s expected of them throughout the implementation, and what the immediate next steps are,” said Tyler Samani-Sprunk, co-founder and CMO of Simple Strat, a Diamond-Level HubSpot Solutions Partner.

CRM 117

CRM CMO Management Communications 117

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. Temper the reality distortion field.

Transform 106

Transform CMO Whitepaper Marketing 106

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

CMO 90

CMO Transform Education Marketing Strategy 90

Duct Tape Marketing

DECEMBER 20, 2024

BONUSMLaaS: Marketing Leadership as a Service In 2025, I’d like to coin a new term, Marketing Leadership as a Service (MLaaS) its about providing fractional marketing leadership to businesses that need strategic direction without the full-time commitment. All it takes is the right strategy. MLaaS fills that gap.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Martech

AUGUST 6, 2024

There are many versions of this comment in the thread: Good marketing operations professionals understand marketing and marketing strategy and make recommendation to the marketing team. For example, let’s say MOps is marketing if it fulfils at least two of these conditions: It reports to the CMO.

CMO 108

CMO Marketing Marketers Promotion 108

Hubspot Marketing

NOVEMBER 7, 2024

But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? In a recent Marketing Against the Grain episode , Kieran and I unpack why startups need to prioritize distribution from day one — and how to design a distribution system that works.

Inbound Marketing 112

Inbound Marketing Logistics Price CMO 112

Hubspot Marketing

SEPTEMBER 5, 2024

Think of it this way: as a marketing leader, you’ve got both the data and the stories at your disposal. Let’s say you’re pitching a new marketing strategy. Back it up with a customer success story or some feedback that highlights why this strategy is the right move. The trick is to use them together.

CMO 116

CMO Marketing Marketers Communications 116