SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways.

Transform 61

Transform Marketers Marketing Manufacturing 61

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. VP of Marketing or CMO). A target audience with these types of boundaries will help you capture an accurate slice of your larger market.

Market Research 121

Market Research B2C Marketers Marketing 121

Hubspot Marketing

JUNE 27, 2024

Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. Regional Marketing Model Challenges 1.

Global Marketing 110

Global Marketing CMO Marketers Marketing 110

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO 107

SEO Branding User-Generated PR 107

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. We want to diversify how we reach this market and go beyond search and other digital marketing channels.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Duct Tape Marketing

JANUARY 10, 2025

Many small business owners struggle to create marketing strategies that deliver measurable growth. Enter Marketing Leadership as a Service (MLaaS) a powerful solution that bridges the gap between effort and impact by providing the strategic guidance small businesses need to thrive. All it takes is the right strategy.

CMO 46

CMO Transform Direct Mail Marketers 46

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Duct Tape Marketing

JANUARY 18, 2024

I’ve been in the marketing trenches for over two decades and I’ve learned to distinguish the fads from the game-changers. You’re juggling a ton of different hurdles in all sorts of fields, and what you really need are strategies that don’t just make sense but actually work. Those days are long gone.

Market Trends 96

Market Trends CMO Transform User-Generated 96

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Account-Based Marketing.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Martech

FEBRUARY 26, 2024

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. MarTechBot now has 10+ personas to provide more targeted responses.

Price 118

Price CMO Marketers Marketing 118

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It might be the Marketing Director who makes decisions. Preparation is vital.

Transform 129

Transform CMO Marketers Marketing 129

Duct Tape Marketing

JANUARY 8, 2024

Get a complete fractional CMO system that changes how you think about your agency’s growth. Identifying Your Target Market Before anything else, zeroing in on who will love your service is key. You want to aim for that sweet spot where 20% of customers bring in most business benefits—your ideal target market.

Product Marketing 92

Product Marketing Product Transform CMO 92

Adobe Experience Cloud Blog

FEBRUARY 23, 2012

Capture Your Target : Knowing and appealing to your target audience is one thing, reaching them is another. Let’s say your target market is Fortune 1000 companies. Doing so will lead to much better overall results across all of your campaigns and complement the marketing strategies you already have in place.

Inbound Marketing 100

Inbound Marketing Outbound Marketing CMO Marketers 100

OnDemand CMO

NOVEMBER 15, 2022

While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. So what are the advantages of ebooks , and how can they enhance your content marketing? The more you can lean into a specific niche, the easier it will be to attract a target market. . Release Books Serially.

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

OnDemand CMO

MAY 11, 2023

With over 30 years of experience, I’ve helped companies of all sizes communicate their unique stories to customers through marketing strategy, positioning, messaging, content marketing, channel marketing, lead generation, and sales enablement—utilizing the above as my “superpowers.”

CMO 71

CMO Price Communications Marketing Strategy 71

Businesses Grow

OCTOBER 30, 2023

Sergio Zyman , ex-CMO for Coca-Cola, used to tell me the goal of marketing was to “sell more stuff, to more people, more often, for more money.” We have this amazing tool at our disposal — social media algorithms — especially if your target market includes teens who live their lives online.

Health 126

Health Social Media Marketing CMO Education 126

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. Those people are your employees. Are you kidding me?

CMO 106

CMO Management Analytics Communications 106

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Martech

APRIL 27, 2022

This approach seeks to predict influence customer behavior to create a more informed (and targeted) marketing campaign. Here are some use cases that highlight how marketing data is used. Enabling different teams and departments to share campaign performance and collaborate on marketing strategy.

Analytics 131

Analytics Customer Journey Marketers Marketing 131

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. Growth in Emerging Markets and a More Diverse Audience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

DECEMBER 2, 2014

So why are so few companies managing their content and marketing strategically? The CMO of tomorrow needs to be the Chief Content Officer or she will fail. A Strategic Approach To Content Marketing. Here are 9 questions to get you started down the road of strategic content marketing. Because it’s hard.

Content Marketing 111

Content Marketing Thought Leadership Marketers Marketing 111

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course.

CMO 65

CMO Analytics Promotion Advertising 65

Marketing Insider Group

NOVEMBER 25, 2019

But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, an easy mobile experience, brand image, and design all add up to the overall customer experience. In other words, you need to consider CX in every aspect of your marketing strategy. Source: [link].

Market Trends 112

Market Trends Transform Marketers Marketing 112

Adobe Experience Cloud Blog

JANUARY 12, 2010

Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all. At the root of the alignment problem is the fact that marketing and sales have their own charters, planning time horizons, and compensation models. What steps does a company go through to align sales & marketing?

Thought Leadership 88

Thought Leadership Finance Marketers Marketing 88

Rock Content

MAY 6, 2020

When requested to design a marketing strategy to overcome a specific problem, we marketers often confuse goals with strategy. Or we nicely jump on tactics without even thinking about the guiding strategy. Let’s start with 3 typical marketing scenarios. The Strategy Kernel. Marketing Strategy Kernel.

Content Marketing 96

Content Marketing Marketers Marketing CMO 96

Duct Tape Marketing

APRIL 23, 2025

His revolutionary marketing strategy focuses on one central idea: businesses that earn trust win, and they do it by saying what others wont. During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand.

Price 41

Price CRM CMO User-Generated 41

Search Engine Land

JULY 11, 2023

This article explores the importance of understanding the market type in which a business operates and how it can shape our marketing decisions. Different brands, different marketing tactics Tim Soulo, CMO at Ahrefs, published a LinkedIn post a few months ago. What are market types?

SEO 72

SEO Non-Profit Price Marketers 72

CXL

JUNE 2, 2022

It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. A higher ROI than any other type of marketing. ABM treats each account as a target market. Large target market and small average customer value (< $10,000).

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketers Marketing 78

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. For example, at Set up , we are targeting marketing business leaders who are most likely engaging with us on LinkedIn.

CMO 59

CMO Energy Whitepaper Thought Leadership 59