Remove CMO Remove Native Marketing Remove Real Estate
article thumbnail

Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. It’s moving beyond sending authority and engagement signals to capture SERP real estate; it’s better to leverage social media to create demand that will be captured via referral traffic and organic searches on Google.

SEO 106