Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion? Digital transformation.

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Transform CMO Thought Leadership Whitepaper 91

Adobe Experience Cloud Blog

AUGUST 30, 2010

By hiring a world-class marketing mind, leader and brand builder, we will be able to refine our message, enhance our brand, expand the management bandwidth and talent on the team, and double down on our already successful marketing. The New Demand Center. Tags: Accountability Modern B2B Marketing.

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CMO Thought Leadership Telemarketing Transform 79

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. of marketing jobs were lost over the last year (February 2020 to February 2021). The effect of Brexit on marketing is addressed in the UK results.

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CMO B2C Marketing Marketers 130

Set Up

OCTOBER 6, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Pete Boland , the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership. “

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CMO Thought Leadership Energy Market Trends 59

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

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CMO Finance Marketing Marketers 130

Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. New marketers spend a lot of time observing and absorbing information, and often feel less knowledgeable. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Performance Marketing Management 59

Set Up

JULY 18, 2023

The Set up CMO Spotlight series highlights high achieving marketing executives from different industries. They encourage new marketers to seek growth in every aspect of their career. 5 Pieces of Advice from CMOs Take some risks, don't be afraid of change, and try new things. Be fearless and confident.

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CMO Communications Management New Markets 52

Martech

SEPTEMBER 23, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. Context) In addition to your other context, you are the CMO of a national healthy snacks brand.

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Management CMO Key Performance Indicator Marketing 97

Content Marketing Institute

JANUARY 3, 2018

They sit down with the CMO and ask, ‘What are you going to do for the next 18 months that you haven’t talked about?’ Cover image by Joseph Kalinowski/Content Marketing Institute. The post The New Marketing: How to Manage a Media Arm Within Your Company appeared first on Content Marketing Institute.

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Transform Management New Markets Manufacturing 90

Marketing Insider Group

SEPTEMBER 17, 2019

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked to leave.

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CMO Marketing Marketers Customer 109

Adobe Experience Cloud Blog

MARCH 28, 2018

Whether it’s creating a new campaign, developing the strategy to enter a new market, or diving deeper into an existing issue hoping to find a new solution, constant complacent agreement will never foster progress. As a CMO who happens to be female, I must lead the charge for change. Sarah Kennedy , CMO, Marketo.

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CMO Thought Leadership Analytics Digital Marketing 134

Martech

NOVEMBER 14, 2023

Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization. Do I need a Marketing Technology Manager and what is this person’s role? What other positions should I hire under the marketing technology manager?

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Management CMO CRM Marketing 112

Set Up

SEPTEMBER 7, 2022

The first of the three guides in the series is our Guide to a New Role | Marketing Director. The Director of Marketing is responsible for implementing the company's overall Marketing strategy and works closely with the Chief Marketing Officer (CMO).

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New Markets CMO Marketing Marketers 59

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways.

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Transform Marketing Marketers Manufacturing 51

Set Up

JULY 12, 2022

WATCH SOME OF THE MARKETER MUSINGS VIDEOS BELOW. #1 Proctor , EVP and CMO at State Farm Arena and Atlanta Hawks. 3 - Love | Jo Ann Herold , Former CMO at Honey Baked Ham Co. 5 - Collaboration | Joanna Irwin , Global CMO at Randstad. 6 - Purpose Driven | Ellen Donahue-Dalton , CMO at VillageMD. Authenticity.

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CMO Health Communications Promotion 98

Martech

DECEMBER 4, 2024

Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. increasing customer lifetime value, expanding into new markets or driving operational efficiency) forms the foundation for making smarter technology choices.

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Transform CMO Analytics CRM 121

Marketing Insider Group

NOVEMBER 9, 2020

Marketing budgets had been steadily rising, up from $12.3 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. In some cases, however, marketing spend is up. Image: CMO Spend Survey.

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CMO Marketing Marketers SEO 140

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members.

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Transform CMO Direct Mail Thought Leadership 118

Marketing Insider Group

JANUARY 29, 2013

That’s how marketing influence grows outside the marketing department and involves the entire company, all employees, customers and the full ecosystem. The New Marketing Metric: Share of Conversations. This number is not just a reflection of how well your marketing is responding to the market in your space.

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CMO Marketing Marketers Analytics 111

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. As a modern marketer, you will need to: Be accountable for revenue. Other People.

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Transform Management CMO eBook 131

Marketing Insider Group

JANUARY 12, 2015

Now that is a question of marketing culture! I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content. And so effective marketing simply becomes the art of providing the best answers to your buyers questions. What Is A Culture of Content?

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CMO B2C Entertainment Content Marketing 111

Rock Content

DECEMBER 15, 2020

A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually. For the CMO, this is indispensable for resource management. Well, to start with, monitoring this journey allows the CMO to understand, for example, what the main sources of lead acquisition are.

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CMO Marketing Marketers Inbound Marketing 134

Adobe Experience Cloud Blog

APRIL 21, 2014

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development.

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Key Performance Indicator Marketing Marketers Thought Leadership 134

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

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CMO Finance Communications B2C 110

Adobe Experience Cloud Blog

OCTOBER 3, 2017

New Marketing Leaders Are Bridging the Future. New leaders are emerging in marketing today. We no longer live in an age where marketing activities cannot be measured. The CMO of the future defines the purpose of the brand based on the value the company delivers to customers.

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Thought Leadership CMO Promotion Customer 134

Hubspot Marketing

JANUARY 7, 2024

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services. In turn, these shifts create many new marketing careers. Others will lead marketing for their organization and manage a team of mid-level marketers.

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Copywriting CMO PR Social Media Marketing 122

Marketing Insider Group

MAY 27, 2023

Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. This marketing podcast is hosted by John J.

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PR CMO Outbound Marketing Inbound Marketing 112

Adobe Experience Cloud Blog

MARCH 23, 2018

CMOs and their teams. The CMO job description has also undergone massive change in recent years. With your target audiences ready, your AI system can provide you with insights to refine your current strategy, or even expand to new markets, geographically or even into a new vertical. Grow Your Market.

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Customer Thought Leadership Analytics Finance 134

Marketing Insider Group

FEBRUARY 21, 2012

I’ll share a personal story from Kevin about the response he received from the CMO of Express, Lisa Gavales (@ ExpressLisaG ) to a customer complaint (we think she passed the test – nice job Lisa!) But imagine if you are managing the Twitter accounts for brands you love or love to hate?

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Social Media Marketing CMO Marketing Mix Analytics 99

Martech

NOVEMBER 3, 2021

Marketers are placing less emphasis on traditional analytics in favor of operations. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. “But it still makes up a large percentage of where marketing teams are allocating their budgets.

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Analytics Product CMO Marketing 116

Adobe Experience Cloud Blog

MAY 11, 2016

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Step Up Your Game .

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Gen Z Transform CMO Thought Leadership 91

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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Management CMO Marketing Marketers 126

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

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Transform CMO Customer Acquisition Finance 130

Hubspot Marketing

SEPTEMBER 5, 2024

Think of it this way: as a marketing leader, you’ve got both the data and the stories at your disposal. Let’s say you’re pitching a new marketing strategy. The trick is to use them together. The data gives you credibility, but it’s the stories and anecdotes that make your argument stick. Don’t just roll out the potential ROI.

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CMO Marketing Marketers Communications 101

Orbit Media Studios

SEPTEMBER 3, 2024

I don’t greenlight a redesign process unless there are other reasons, like launching a new product, attacking a new market, or changing the positioning of the company. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Every jerk has an opinion and wants to have the last word.

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CMO SEO Copywriting New Technology 114

Marketing Insider Group

JULY 28, 2015

What is Marketing Over Coffee ? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. While the shows I do with co-host Christopher Penn address front line problems for marketers, the Seth interviews jump up to the 50,000 foot level for the big picture.

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PR Outbound Marketing Inbound Marketing CMO 108

Martech

SEPTEMBER 9, 2021

While everyone figures out the future of in-person, virtual and hybrid if and when COVID-19 ebbs, players in this space are wise to build on recent success with new innovation. Drafting the new marketing org chart. Kelly Jo Horton , Senior Client Partner, Etumos.

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CMO CRM Management Analytics 114