Set Up

OCTOBER 6, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Pete Boland , the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership. “

CMO 59

CMO Thought Leadership Energy Market Trends 59

Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. Until the start of the pandemic, there was a CMO in place and CX was separate.

New Markets 104

New Markets Finance Customer CMO 104

Set Up

SEPTEMBER 7, 2022

The first of the three guides in the series is our Guide to a New Role | Marketing Director. The Director of Marketing is responsible for implementing the company's overall Marketing strategy and works closely with the Chief Marketing Officer (CMO).

New Markets 59

New Markets CMO Marketing Marketers 59

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

CMO 130

CMO Finance Marketing Marketers 130

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. of marketing jobs were lost over the last year (February 2020 to February 2021). The effect of Brexit on marketing is addressed in the UK results.

CMO 130

CMO B2C Marketing Marketers 130

Martech

SEPTEMBER 23, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. Context) In addition to your other context, you are the CMO of a national healthy snacks brand.

Management 81

Management CMO Key Performance Indicator Marketing 81

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion? Digital transformation.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Marketing Insider Group

OCTOBER 28, 2015

Some tout that HR is the new marketing. But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. This all brings me back to marketing’s ambitions. The post Are CMO Ambitions Too Low?

CMO 82

CMO Finance Energy Communications 82

yorCMO

JULY 2, 2024

Our client aimed for new growth, and with the assistance of Fractional CMO Stacy Kamigaki, they achieved a path to expand into new markets. The post Driving Growth Through Marketing Transformation appeared first on yorCMO.

Transform 59

Transform CMO Marketing Marketers 59

Martech

NOVEMBER 14, 2023

Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization. Do I need a Marketing Technology Manager and what is this person’s role? What other positions should I hire under the marketing technology manager?

Management 98

Management CMO CRM Marketing 98

Set Up

JULY 12, 2022

WATCH SOME OF THE MARKETER MUSINGS VIDEOS BELOW. #1 Proctor , EVP and CMO at State Farm Arena and Atlanta Hawks. 3 - Love | Jo Ann Herold , Former CMO at Honey Baked Ham Co. 5 - Collaboration | Joanna Irwin , Global CMO at Randstad. 6 - Purpose Driven | Ellen Donahue-Dalton , CMO at VillageMD. Authenticity.

CMO 98

CMO Health Communications Promotion 98

Orbit Media Studios

SEPTEMBER 3, 2024

I don’t greenlight a redesign process unless there are other reasons, like launching a new product, attacking a new market, or changing the positioning of the company. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Every jerk has an opinion and wants to have the last word.

CMO 114

CMO SEO Copywriting New Technology 114

Content Marketing Institute

JANUARY 3, 2018

They sit down with the CMO and ask, ‘What are you going to do for the next 18 months that you haven’t talked about?’ Cover image by Joseph Kalinowski/Content Marketing Institute. The post The New Marketing: How to Manage a Media Arm Within Your Company appeared first on Content Marketing Institute.

Transform 86

Transform Management New Markets Manufacturing 86

Adobe Experience Cloud Blog

AUGUST 30, 2010

By hiring a world-class marketing mind, leader and brand builder, we will be able to refine our message, enhance our brand, expand the management bandwidth and talent on the team, and double down on our already successful marketing. The New Demand Center. Tags: Accountability Modern B2B Marketing.

CMO 79

CMO Thought Leadership Telemarketing Transform 79

Set Up

JULY 5, 2022

In the Set up CMO Spotlight series, marketing leaders share their journeys, leadership styles, and advice. 2 - Prioritize relationships | Catherine Lacour , CMO at Blackbaud. 3 - Get comfortable feeling uncomfortable | Lynn Godfrey , EVP, Chief Marketing Officer at The Leukemia & Lymphoma Society. Don't miss a thing!

Transform 52

Transform CMO Marketing Marketers 52

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

CMO 106

CMO Communications Finance B2C 106

Marketing Insider Group

SEPTEMBER 17, 2019

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked to leave.

CMO 97

CMO Marketing Marketers Customer 97

Hubspot Marketing

SEPTEMBER 5, 2024

Think of it this way: as a marketing leader, you’ve got both the data and the stories at your disposal. Let’s say you’re pitching a new marketing strategy. The trick is to use them together. The data gives you credibility, but it’s the stories and anecdotes that make your argument stick. Don’t just roll out the potential ROI.

CMO 94

CMO Marketing Marketers Communications 94

Hubspot Marketing

JANUARY 7, 2024

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services. In turn, these shifts create many new marketing careers. Others will lead marketing for their organization and manage a team of mid-level marketers.

Copywriting 115

Copywriting CMO PR Social Media Marketing 115

Set Up

JULY 19, 2022

In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own. COMING SOON: Guides to New Marketing Roles.

CMO 72

CMO Transform Marketing Marketers 72

Marketing Insider Group

MAY 27, 2023

Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. This marketing podcast is hosted by John J.

PR 86

PR CMO Outbound Marketing Inbound Marketing 86

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Transform 115

Transform CMO Customer Acquisition Finance 115

Martech

FEBRUARY 2, 2024

4: Marketing operations : Words like “MOps,” “operations,” “create” and “need” suggest operational discussions, possibly around how to implement or utilize marketing technologies. Prompts: “What are the essential steps to implement a new marketing technology?”

User-Generated 101

User-Generated Marketing Marketers CMO 101

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Management 123

Management CMO Marketing Marketers 123

Martech

OCTOBER 20, 2022

They provide technical and strategic support for marketing software tools, workflows and processes. What does a marketing technologist do ? Train and support marketing staff on using marketing technology products. Research and recommend new marketing technology products.

CMO 90

CMO Analytics Shipping Marketing 90

Adobe Experience Cloud Blog

MARCH 28, 2018

Whether it’s creating a new campaign, developing the strategy to enter a new market, or diving deeper into an existing issue hoping to find a new solution, constant complacent agreement will never foster progress. As a CMO who happens to be female, I must lead the charge for change. Sarah Kennedy , CMO, Marketo.

CMO 134

CMO Thought Leadership Analytics Digital Marketing 134

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Transform 92

Transform eCommerce Retail CMO 92

Marketing Insider Group

NOVEMBER 9, 2020

Marketing budgets had been steadily rising, up from $12.3 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. In some cases, however, marketing spend is up. Image: CMO Spend Survey.

CMO 128

CMO Marketing Marketers SEO 128

Hubspot Marketing

NOVEMBER 19, 2024

Expanded Market Reach and Growth Regular research helps your company grow: professional services marketing firm Hinge found companies that conduct B2B market research at least quarterly grow up to 70% faster and are almost 50% more profitable than firms that don’t. VP of Marketing or CMO). Company size and makeup.

Market Research 109

Market Research B2C Marketing Marketers 109

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. When he started at Planful, they had a lead acquisition strategy and a point of view that was similar to their competitors in the market.

Transform 90

Transform Customer CMO Energy 90

Rock Content

DECEMBER 15, 2020

A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually. For the CMO, this is indispensable for resource management. Well, to start with, monitoring this journey allows the CMO to understand, for example, what the main sources of lead acquisition are.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Martech

NOVEMBER 3, 2021

Marketers are placing less emphasis on traditional analytics in favor of operations. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. “But it still makes up a large percentage of where marketing teams are allocating their budgets.

Analytics 102

Analytics Product CMO Marketing 102

Chief Martec

SEPTEMBER 25, 2023

It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. If I take a swag at illustrating this shift of martech ownership from marketing to IT, it might look something like this: This raises a ton of questions.

Customer Journey 95

Customer Journey Law CMO Marketing 95

Orbit Media Studios

JULY 24, 2024

Don’t expand into new channels until you’ve got strong results that you can leverage. Peter Caputa IV, CEO of Databox “If you want to win in a new marketing channel, you have to go all-in. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Keep going until you can notch some big wins.

Law 75

Law CMO Place SEO 75

SocialPilot

FEBRUARY 9, 2024

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. He has written and co-authored multiple books on content marketing and digital marketing. Bruce’s posts will give you new insights into the world of video marketing to beat the competition.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Businesses Grow

MAY 1, 2023

The event is called The Uprising (every marketing rebellion needs one, right?). Although the experience was merely two and a half days, this was an intense immersion in new marketing ideas, natural beauty, and meaningful new relationships. “Trust” will be a rare commodity in an era of deep fakes.

Gen Z 129

Gen Z Marketing Marketers CMO 129

Martech

SEPTEMBER 9, 2021

While everyone figures out the future of in-person, virtual and hybrid if and when COVID-19 ebbs, players in this space are wise to build on recent success with new innovation. Drafting the new marketing org chart. Kelly Jo Horton , Senior Client Partner, Etumos.

CMO 97

CMO CRM Management Analytics 97