CMO New Markets New Technology 
The CMO Survey
AUGUST 28, 2019
Here are my top ten results from the August 2019 CMO Survey. These results are based on a sample of 341 top marketers at for-profit U.S. 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing
Martech
DECEMBER 4, 2024
The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. However, in my work with CMOs and marketing organizations, this promise is often unfulfilled if tools are implemented without a clear link to goals. A clear understanding of core objectives (i.e.,
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Duct Tape Marketing
OCTOBER 8, 2023
How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?
SMEI
DECEMBER 20, 2022
CMO and CTO Partnerships in 2023. In the modern business landscape, technology plays a crucial role in almost every aspect of operations. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.
Adobe Experience Cloud Blog
JANUARY 25, 2013
During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. As a modern marketer, you will need to: Be accountable for revenue. Other People.
Marketing Insider Group
JULY 28, 2011
Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . First, you need to create a business process for reviewing new technologies.
Orbit Media Studios
SEPTEMBER 3, 2024
Your site should reflect that, and be redesigned with new search engine optimization (SEO) and conversion opportunities in mind. Your business and industry can be shaped by many factors– new technology, changing best practices, current events, market trends, etc. Has my industry evolved?
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