Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 115

Analytics Product CMO Marketers 115

Hubspot Marketing

NOVEMBER 19, 2024

B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. Usually, B2B products are more complicated.

Market Research 121

Market Research B2C Marketers Marketing 121

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways.

Transform 61

Transform Marketers Marketing Manufacturing 61

Hubspot Marketing

APRIL 29, 2025

Audiences always expect better marketing they want their marketing messages to feel timely, relevant, and real to their experience. But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Agentic AI fills that gap.

Price 89

Price CMO Marketers Marketing 89

Adobe Experience Cloud Blog

AUGUST 30, 2010

Our thought leadership has enabled us to create the industry’s most innovative products and positioned Marketo as the company to follow in our category. All this growth comes with new responsibilities — and challenges. The New Demand Center. Tags: Accountability Modern B2B Marketing.

CMO 79

CMO Thought Leadership Telemarketing Transform 79

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. of marketing jobs were lost over the last year (February 2020 to February 2021). The effect of Brexit on marketing is addressed in the UK results.

CMO 130

CMO B2C Marketers Marketing 130

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Marketing organizations report working from home all of the time at lower rates than in the last survey (39.3

CMO 130

CMO Finance B2C Marketers 130

Content Marketing Institute

JANUARY 3, 2018

The way we did that was to look at the life cycle or design cycle and the production cycle for a typical electrical-engineer team. The Arrow marketing team created a wheel model and mapped each audience segment to part of the cycle of electronics design and manufacturing. They interview end users of that company’s products.

Transform 98

Transform Management New Markets Manufacturing 98

Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. New marketers spend a lot of time observing and absorbing information, and often feel less knowledgeable. McDaniel worked on Rodan + Fields’ new innovation campaign building out product launches.

CMO 59

CMO Thought Leadership Performance Marketing Management 59

Martech

NOVEMBER 14, 2023

They also architect the overall stack of marketing technology products used, integrate them with non-marketing systems, identify and consolidate multiple instances of the same or similar products, monitor performance and other service level agreements (SLAs), and identify and sunset outdated or unused marketing technology products.

Management 112

Management CMO CRM Marketers 112

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

CMO 127

CMO Communications Finance B2C 127

Adobe Experience Cloud Blog

APRIL 21, 2014

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index.

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

Orbit Media Studios

OCTOBER 30, 2024

Devise a new marketing metric that shows the probability that an LLM will mention or recommend a brand in AI responses. It will show the likelihood that the persona, when asking an AI about a product or service, will see a specific brand included in the responses to their prompts. You can find Andy on LinkedIn and Twitter.

SEO 108

SEO Branding User-Generated PR 108

Adobe Experience Cloud Blog

MARCH 26, 2019

The issue at hand, however, was that Adobe was only able to deliver new products and updates every 18 to 24 months. Our product cycles were too slow to keep up with the pace of innovation our engineers wanted to deliver,” Narayen explained. The company came up with a new strategy that prioritized customers above all else. “We

Transform 133

Transform Customer Branding Finance 133

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. As a modern marketer, you will need to: Be accountable for revenue. Other People.

Management 131

Management Transform CMO eBook 131

Adobe Experience Cloud Blog

OCTOBER 3, 2017

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. Why is this?

Thought Leadership 134

Thought Leadership CMO Promotion Customer 134

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Rock Content

DECEMBER 15, 2020

A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually. For the CMO, this is indispensable for resource management. Automating marketing activities is fundamental if you want to improve your results and maximize your team’s productivity.

CMO 134

CMO Marketers Marketing Inbound Marketing 134

Martech

SEPTEMBER 9, 2021

Steve goes on to propose consistent language based on breaking down the specific elements of roles like Marketing Technologist, Marketing Operations, Data Scientist and Product Manager. These roles reflect some of Scott Brinker’s marketing tech role types : Maestro, Maker and Modeller. Read more here.

CMO 120

CMO CRM Management Analytics 120

Marketing Insider Group

JANUARY 12, 2015

But answer the buyers’ questions, and you may earn the right to tell her more about yourself (your brand, products, and services.) Now that is a question of marketing culture! I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content.

CMO 111

CMO B2C Entertainment Content Marketing 111

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Management 131

Management CMO Marketers Marketing 131

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do?

Transform 117

Transform CMO Marketing Automation Platform Marketers 117

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. CMOs and their teams. The CMO job description has also undergone massive change in recent years.

Customer 134

Customer Thought Leadership Analytics Finance 134

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization.

CMO 101

CMO Analytics Shipping Marketers 101

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. How do they compare products side by side?”).

Transform 98

Transform Customer CMO Energy 98

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. This will create a sense of community and give customers a chance to learn more about the product and how to use it. Launch an email marketing campaign targeted at Seattle-area cyclists.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

Transform 131

Transform CMO Customer Acquisition Finance 131

Adobe Experience Cloud Blog

MAY 11, 2016

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Step Up Your Game .

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Orbit Media Studios

SEPTEMBER 3, 2024

I don’t greenlight a redesign process unless there are other reasons, like launching a new product, attacking a new market, or changing the positioning of the company. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Every jerk has an opinion and wants to have the last word.

CMO 116

CMO SEO Copywriting New Technology 116

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Your Services/Products Have Changed. Are you going to continue serving this market or move on? Product Market Has Changed.

Manufacturing 107

Manufacturing Shipping CMO Management 107

Martech

APRIL 27, 2022

It provides a trove of data and information on customers and prospects which can be used to inform customer journey mapping and test the viability of new markets, products, and services. It validates marketing expenses by tying ROI to initiatives. Create audiences and build customer personas.

Analytics 128

Analytics Customer Journey Marketers Marketing 128

Marketing Insider Group

JULY 28, 2011

The top-down approach is to focus on the business needs — start with the strategic objectives of marketing, the differentiators of the brand, and the desired customer-centric capabilities — and then do a targeted evaluation of technologies that are “known&# tools or components for the implementation of those business needs.

Automobile 97

Automobile New Technology Marketers Marketing 97

Martech

FEBRUARY 2, 2024

4: Marketing operations : Words like “MOps,” “operations,” “create” and “need” suggest operational discussions, possibly around how to implement or utilize marketing technologies. Prompts: “What are the essential steps to implement a new marketing technology?”

User-Generated 110

User-Generated Marketers Marketing CMO 110

Businesses Grow

MAY 1, 2023

The event is called The Uprising (every marketing rebellion needs one, right?). Although the experience was merely two and a half days, this was an intense immersion in new marketing ideas, natural beauty, and meaningful new relationships. “Trust” will be a rare commodity in an era of deep fakes.

Gen Z 130

Gen Z Marketers Marketing CMO 130

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Here’s are some of the key benefits of market research: Understand your customers’ motivations and pain points. Fresh products.

Market Research 111

Market Research Gen Z Price B2C 111

Marketing Insider Group

NOVEMBER 10, 2020

A: Well, having been in many functions at SAP Marketing, including the Business Management Office (BMO) in Global Marketing, it is great to see that we are in planning season in what has been a most unusual year!

Analytics 140

Analytics Marketers Marketing Global Marketing 140