The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

New Technology 289

New Technology CMO B2C Marketing 289

Set Up

APRIL 11, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Cwirko-Godycki referenced a campaign from when he was fairly new to Aon and transitioning from a content marketing role to a demand gen and marketing tech role.

CMO 59

CMO Thought Leadership New Technology Performance Marketing 59

Martech

APRIL 5, 2023

You might even have more leeway with frequency than you realize, says fractional CMO Skip Fidura. I appreciate being able to do A/B testing and to find out what tone works best with customers is genius, and it doesn’t cost what it would take to install a new technology.” “You know every email you send out.

Email Marketing 125

Email Marketing Marketing Marketers CMO 125

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Transform 98

Transform Retail Shoppers Price 98

Unbounce

AUGUST 16, 2023

Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. I’ve got some news. So Alex, you oversee an entire performance marketing team. [00:04:46] 00:04:46] Alex: Mm-hmm. [00:04:47]

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Hubspot Marketing

DECEMBER 20, 2024

Read How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting Kramer asks: What marketing framework has been most useful to you in your career? Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)!

Transform 102

Transform Marketing Marketers CMO 102

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

CMO 59

CMO Energy Whitepaper Thought Leadership 59