Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 94

CMO Price Transform Marketing Strategy 94

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. In the modern business landscape, technology plays a crucial role in almost every aspect of operations. As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals.

Transform 61

Transform Marketers Marketing Manufacturing 61

Sprout Social

JANUARY 9, 2025

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. In her experience training CMOs, Leffer says the most common challenge is getting teams to embrace and use new technology. Enter the impetus for solving both challenges: artificial intelligence (AI).

User-Generated 107

User-Generated Marketers Marketing CMO 107

Rock Content

DECEMBER 21, 2017

There is so much opportunity when implementing new technology in your sales organization. New sales technology can increase productivity, accelerate deals, and boost revenue. But getting sales reps to use new technology can be a real challenge. Maybe it’s your VP of Sales, CMO, CRO or your CSO.

New Technology 56

New Technology Transform Communications CMO 56

Adobe Experience Cloud Blog

APRIL 25, 2018

The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Director, Product Marketing, GridGain. Randy Frisch, President, CMO, and Co-Founder, Uberflip. Sydney Mulligan, Marketing Technology Consultant, Etumos.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 121

CMO Customer Acquisition Transform User-Generated 121

Adobe Experience Cloud Blog

JUNE 10, 2013

We exist to support our business counterparts in delivering business results and differentiation; to help Sales sell more effectively, to help Engineering deliver a better product to the market faster and error free, to help our Marketing teams market better, etc. Process Before Technology. The Overlapping CMO and CIO.

CMO 133

CMO Thought Leadership CRM Finance 133

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels.

CMO 130

CMO B2C Marketers Marketing 130

Adobe Experience Cloud Blog

MAY 18, 2017

Customers’ expectations are constantly shifting, which makes it extremely tough to be a marketer—trying to follow them on their journey to buy your product. How many companies have a team or even a single employee focused on this new technology? Not many, probably. Not many, probably. Here are three strategies: 1.

Thought Leadership 128

Thought Leadership CMO New Technology Marketers 128

Martech

MAY 16, 2024

The marketing technology landscape has exploded into a vast ecosystem of over 15,000 products across 500+ categories, fueled by relentless innovation from generative AI to new channels and data sources. For instance: The marketing technology landscape has grown rapidly, with many new products emerging yearly.

Transform 110

Transform CMO Direct Mail New Technology 110

Adobe Experience Cloud Blog

MARCH 24, 2017

It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. That said, it wouldn’t be Marketing Nation Summit without some exciting product and innovation announcements from Marketo.

Thought Leadership 118

Thought Leadership Transform CMO Marketers 118

Adobe Experience Cloud Blog

JUNE 7, 2019

Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles.

Transform 134

Transform CMO Thought Leadership Retail 134

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. Instead, they can tap into new technologies and a nation of marketers to seize their destinies.

Management 131

Management Transform CMO eBook 131

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

Marketing Insider Group

JULY 15, 2014

The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. What about the CMO of 2020? The 2020 Marketing Department. And that “the digital customer experience bursts traditional boundaries.”.

CMO 111

CMO Marketers Marketing Entertainment 111

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. We get a marketing high by learning about new technologies pushing the envelope of marketing’s capabilities.

Transform 119

Transform New Technology Direct Mail Marketers 119

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO 52

CMO CRM Transform Digital Marketing 52

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Fashion Advertising 52

Martech

FEBRUARY 27, 2024

Architecting and managing a data infrastructure is a complex task that will only increase in complexity as new AI tools are onboarded. In many companies, the CMO is completely hands-off when it comes to technology. This great divide between the CMO and the technology team must be bridged.

Transform 110

Transform CMO User-Generated Customer loyalty 110

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! Table of Contents: BGT, PWC and CXO.

CMO 52

CMO Transform Retail New Technology 52

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Sales Force: CMO

JUNE 6, 2022

That means humanizing digital interactions, building brand loyalty, and upskilling to master the new technologies powering memorable moments. Our experts talk about the latest game-changing technologies helping brands build customer relationships. Click here for a full schedule for the onsite program. Main Keynote, 1 p.m.

CMO 98

CMO New Technology Place Customer 98

Martech

FEBRUARY 15, 2024

That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services. Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals. or efficiencies.

Education 123

Education CMO Marketers Marketing 123

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . First, you need to create a business process for reviewing new technologies.

Automobile 97

Automobile New Technology Marketers Marketing 97

MarketingOps

FEBRUARY 26, 2024

Key projects include: Email Marketing: Customer segmentation and promotion of products and services via email. We realized that focusing only on technology was limiting in terms of business impact and career potential. Building Webinars : Creating and managing online webinar events.

Transform 130

Transform Marketers Marketing Thought Leadership 130

Martech

APRIL 27, 2022

New technologies surface insights faster and create the opportunity to visualize and share data. New technologies are making old channels more accessible. The marketing ecosystem is also becoming more digital, with digital marketing comprising nearly 60% of marketing budgets according to the AMA’s 2021 CMO Survey.

Analytics 128

Analytics Customer Journey Marketers Marketing 128

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. Train and support marketing staff on using marketing technology products 77.5% What does marketing operations do?

Transform 117

Transform CMO Marketing Automation Platform Marketers 117

Martech

OCTOBER 29, 2021

You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product and Data Officer for U.K. James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required). Read more here.

Transform 113

Transform CMO Advertisers Advertising 113

Marketing Insider Group

JUNE 26, 2023

As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. Marketing becomes more complex every day. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t.

Key Performance Indicator 105

Key Performance Indicator CMO Marketers Marketing 105

Martech

FEBRUARY 9, 2024

They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps.

Finance 103

Finance New Technology CMO Analytics 103

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. As you start realizing the productivity benefits of your platform, you can scale your business and grow your team. Product or segment marketing. Have a hacker’s mindset.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Hubspot Marketing

MAY 9, 2022

"We’re moving to a market-based society where everything is going to be ownable, priceable, traceable — everything — and NFTs is just a fancy way to do that and create the marketplace around it," said HubSpot’s CMO Kipp Bodnar on an episode of the Marketing Against the Grain podcast. Image Source. Are NFTs Worth Your Marketing Investment?

Branding 117

Branding Energy CMO Marketers 117

Orbit Media Studios

SEPTEMBER 3, 2024

Your site should reflect that, and be redesigned with new search engine optimization (SEO) and conversion opportunities in mind. Your business and industry can be shaped by many factors– new technology, changing best practices, current events, market trends, etc. Has my industry evolved?

CMO 116

CMO SEO Copywriting New Technology 116

Marketing Insider Group

NOVEMBER 11, 2019

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. Most marketers didn’t see this brave new world of digital as a threat, but rather as a game-changer.

Transform 107

Transform Direct Mail Customer Journey Marketers 107

Martech

APRIL 5, 2023

when a country’s gross domestic product falls in two consecutive business quarters). Up to 91% of consumers are changing their shopping habits in response to bleak economic news, according to a new SheerID study. ” You have to be smart and work out the best frequency or cadence for your product or service and audience.

Email Marketing 125

Email Marketing Marketers Marketing CMO 125

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Your Services/Products Have Changed. Product Production Isn’t Efficient. Product or service isn’t compelling.

Manufacturing 107

Manufacturing Shipping CMO Management 107