Remove CMO Remove New Technology Remove Product Marketing
article thumbnail

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

article thumbnail

Announcing the First 25 Members of Our Fearless 50!

Adobe Experience Cloud Blog

What does it take to be a fearless marketer? The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Director, Product Marketing, GridGain. Maria Pergolino, Chief Marketing Officer, Anaplan.

CMO 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You Ready For Marketing 2020?

Marketing Insider Group

The 2020 Marketing Department. The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. What about the CMO of 2020?

CMO 111
article thumbnail

CMO Confessions Ep. 39: Deb Wolf of Integrate

On24- CMO Confessions

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52
article thumbnail

CMO Confessions Ep. 38: Dan Frohnen of Sendoso

On24- CMO Confessions

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. Welcome to another CMO Confessions podcast! Data-Driven Marketing. B2C Trends for B2B Marketing.

CMO 52
article thumbnail

Megan Michuda: Spotlight on the expert

Martech

They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps.

Finance 99
article thumbnail

What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. While it’s easier to teach someone how to use a new technology, developing strategic skills takes time. Product or segment marketing manager.