Marketing Insider Group

JUNE 26, 2023

As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. Marketing becomes more complex every day. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t.

Key Performance Indicator 105

Key Performance Indicator CMO Marketers Marketing 105

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

MarketingOps

FEBRUARY 26, 2024

Key projects include: Email Marketing: Customer segmentation and promotion of products and services via email. Breaking down each pillar 1 – Technology and Data Management : The new Technology and Data Management pillar aims to help marketers achieve their objectives using technology and data.

Transform 130

Transform Marketers Marketing Thought Leadership 130

Unbounce

JUNE 5, 2023

Enter Unprompted , the new podcast from Unbounce that dives headfirst into the (thrilling, sometimes spooky, and surprisingly… funny?) Hosted by our CMO Pete Housley and brought to you by the real, human people at Unbounce, Unprompted is here to help you make sense of this moment of incredible change. world of AI marketing.

Transform 114

Transform Marketers Marketing Copywriting 114

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

While it’s easier to teach someone how to use a new technology, developing strategic skills takes time. Your marketing automation manager may spend a lot of time writing and reviewing promotional copy and catchy headlines for different channels, so writing must come naturally to her. Strategic thinker and hands-on executor.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Content Marketing Institute

JULY 18, 2018

We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The audience promotion and development plan, along with the analytics plan, were sidelined. Then, a new CMO joined the firm, and budgets were put on hold. You know,” she said, “we’re ready to start phase two. I know, I know.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81

Orbit Media Studios

SEPTEMBER 3, 2024

Your site should reflect that, and be redesigned with new search engine optimization (SEO) and conversion opportunities in mind. Your business and industry can be shaped by many factors– new technology, changing best practices, current events, market trends, etc. Has my industry evolved?

CMO 114

CMO SEO Copywriting New Technology 114

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. It’s just intimate enough to promote productive networking between attendees.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Sprout Social

OCTOBER 9, 2023

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. Building a culture of experimentation In her experience training CMOs, Leffers says the most common challenge is getting teams to embrace and use new technology. I’m always trying to see what’s possible.”

User-Generated 132

User-Generated Marketers Marketing CMO 132

Hubspot Marketing

MAY 16, 2022

"When you're listening to the news, or you're on Twitter, and people are talking about NFTs and Web 3, it seems really abstract and futuristic and stupid. I get that," says Kipp Bodnar, HubSpot CMO. "A And while a new iteration of the internet is coming, evolutions take years or even decades before a new era is clear.

Customer Acquisition 103

Customer Acquisition User-Generated CMO Transform 103

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine. I have two pieces of advice here.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Duct Tape Marketing

APRIL 23, 2025

And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.

Price 41

Price CRM CMO User-Generated 41

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Take on the martech (marketing technology) and sales tech integration role to ensure customer data flow from marketing to sales or vice versa. Partner marketing is when two or more brands collaborate on promotional efforts. Roles based on management scope: Individual Contributor. Event Marketing.

CRM 103

CRM Event Marketing Marketers Marketing 103

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. But some things are certain.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools. (We’ve also embedded a bunch of the stuff we talk about in the episode—so be sure to scroll either way.) Episode 1: Can You Not? [00:00:00]

Marketers 126

Marketers Marketing Entertainment Transform 126

Sales Force: CMO

SEPTEMBER 5, 2024

You know the drill: you get a new marketing platform, try it for a year or two and then swap it for something else. Yes, there can be benefits to chasing the latest technology. Think about a customer filing a complaint with your service department as you plan to send them a promotional message later today.

Customer 59

Customer Customer loyalty New Technology Place 59

The Social CMO

MARCH 21, 2022

New technologies and the channels that arise as a result are causing important shifts in behavior and decision-making. Fixating on ROI also doesn’t answer the question of how new technologies are impacting decisions for or against you. This is a time when asking new questions will help us find new metrics and behaviors.

Customer 52

Customer Customer Journey Non-Profit Promotion 52

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. I think there’s always gonna be those early adopters who jump on the new technology and they’re looking for those opportunities to do what they already do, but do it better or get better results or do things more efficiently for their clients.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Hubspot Marketing

DECEMBER 20, 2024

Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)! However, this sometimes leads to their identities becoming so closely tied to the products and services they promote that they struggle to talk about the company in a way that doesnt sound like a sales pitch.

Transform 103

Transform Marketers Marketing CMO 103

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. New technology. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% The data also reveals some good news for advertisers using audio formats for their campaigns. of marketers who have retained their roles have had a promotion delayed or made increasingly unlikely.

Advertisers 52

Advertisers Advertising Retail Shoppers 52