Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers. Build new, repeatable processes around lead nurturing. Hire for or create new roles and skills.

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Transform Management CMO eBook 131

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

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CMO Price Transform Marketing Strategy 93

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. In many companies, the CMO is completely hands-off when it comes to technology.

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Transform CMO User-Generated Customer loyalty 119

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. We get a marketing high by learning about new technologies pushing the envelope of marketing’s capabilities.

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Transform New Technology Direct Mail Marketing 128

Martech

MARCH 8, 2024

Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.” The more user stories you collect before setting up new tech, the more your requirements will be better defined. As a [persona], I [want to], so [that].” How will data flow in?

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Transform User-Generated CMO New Technology 135

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Haphazardly introducing new technology or agencies is not enough to yield success.” Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support.

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Digital Marketing Transform CMO Marketing 124

Martech

MAY 16, 2024

The transformation of martech consultancy In my company’s early days, as we defined our product offering, we spent months on the road talking to enterprise marketing teams and marketing agencies to validate our ideas and hypotheses. I reached out to John Steinert, CMO of TechTarget, to ask about the motivation for the partnership.

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Transform CMO Direct Mail New Technology 119

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

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CMO Customer Acquisition Transform User-Generated 129

Adobe Experience Cloud Blog

MARCH 24, 2017

It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. As a CMO, I find it incredibly valuable to take a break from metrics and hard numbers to remind myself that the true roots of marketing lie in effective storytelling.

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Thought Leadership Transform CMO Marketing 118

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Marketing automation is creating new roles.

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Transform CMO Thought Leadership Retail 134

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9% Conclusion.

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CMO B2C Marketing Marketers 130

Rock Content

DECEMBER 21, 2017

There is so much opportunity when implementing new technology in your sales organization. New sales technology can increase productivity, accelerate deals, and boost revenue. But getting sales reps to use new technology can be a real challenge. Maybe it’s your VP of Sales, CMO, CRO or your CSO.

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New Technology Transform Communications CMO 56

Martech

DECEMBER 7, 2023

” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. The Cardii team delivered a really nice design that leveraged our new logo.

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Transform B2C CMO New Technology 124

MarketingOps

FEBRUARY 26, 2024

The new model includes the original four pillars – platform operations and marketing development are included under the Technology and Data Management pillar, campaign operations is under Enablement and PMO, and Marketing Intelligence has been changed to Marketing Business Intelligence and Insights.

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Transform Marketing Marketers Thought Leadership 130

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers.

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Transform CMO Marketing Automation Platform Marketing 126

Rock Content

DECEMBER 11, 2020

They talk about innovations on the market, the role of technology, stats to prove their points, digital transformation , and more. This one covers everything from brand publishing to storytelling and SEO. If you want to drive better results and also stay updated on what’s going on, follow this blog. Marketing Insider Group.

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Content Marketing Transform Marketing Marketers 124

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

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CMO Transform Health Customer Journey 52

Chief Martec

OCTOBER 31, 2022

The pandemic motivated an enormous investment in digital transformation for companies, adding a ton of new technologies in all corners of their tech stacks. Reading a recent report from data platform provider Adverity, What Is Shaping the CMO’s Roadmap? That can’t be good. But especially in marketing.

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Law Transform CMO New Technology 126

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! The Forefront of Transformation.

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CMO Transform Retail New Technology 52

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

In this session, Chandar Pattabhiram, CMO of Marketo, will discuss the steps that marketing must take to further solidify its place as a strategic function, drive digital transformation, and own the customer experience. To stay ahead, marketing will undoubtedly need to undergo radical change.

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Transform Thought Leadership Influencer Marketing CMO 91

Martech

APRIL 27, 2022

New technologies surface insights faster and create the opportunity to visualize and share data. New technologies are making old channels more accessible. The variety of touchpoints connected to the modern customer journey are transforming the way marketers track their campaigns. customer journey analytics).

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Analytics Customer Journey Marketing Marketers 134

Marketing Insider Group

NOVEMBER 25, 2019

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Strategic Marketing Transformation. Source: [link].

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Market Trends Transform Marketing Marketers 112

Marketing Insider Group

OCTOBER 25, 2021

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Strategic Marketing Transformation.

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Market Trends Gen Z Millennials Transform 145

Martech

NOVEMBER 29, 2023

Companies’ pursuit of digital initiatives designed to harness disruptive new technologies and unlock growth have made marketing ‘ground zero’ for cross-functional collaboration,” Ewan McIntyre, chief of research and VP analyst in the Gartner Marketing practice, said in a statement. How to win back peers and control?

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Non-Profit CMO Health Marketing 122

Hubspot Marketing

DECEMBER 20, 2024

Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)! HubSpot knows personalized experiences are better for both the visitor and the company, and so we're trialing new technology as it comes out and thoughtfully introducing personalization across every touchpoint.

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Transform Marketing Marketers CMO 66

Duct Tape Marketing

DECEMBER 20, 2024

BONUSMLaaS: Marketing Leadership as a Service In 2025, I’d like to coin a new term, Marketing Leadership as a Service (MLaaS) its about providing fractional marketing leadership to businesses that need strategic direction without the full-time commitment. The Power of AI AI is transforming marketing, and that can be a good thing.

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Market Trends CMO Transform Influencer Marketing 41

Hubspot Marketing

MAY 16, 2022

"When you're listening to the news, or you're on Twitter, and people are talking about NFTs and Web 3, it seems really abstract and futuristic and stupid. I get that," says Kipp Bodnar, HubSpot CMO. "A And while a new iteration of the internet is coming, evolutions take years or even decades before a new era is clear.

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Customer Acquisition User-Generated CMO Transform 103

Rock Content

DECEMBER 11, 2020

In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. After all, there must be a reason why technology is becoming more prevalent in Marketing businesses around the world, right? It is not just one of them, but many. Dealing with data.

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Marketing Marketers Transform Communications 83

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Marketing automation is creating new roles.

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Transform CMO Thought Leadership Retail 51

Welcome Software

OCTOBER 12, 2022

So what do we mean by digital evolution as opposed to the more traditional concept of digital transformation? And what we are trying to encourage now, and what we are building within the businesses that we work with is this approach to digital, which is more of an evolution rather than the transformation.

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Transform CRM Management Product 52

Welcome Software

OCTOBER 12, 2022

So what do we mean by digital evolution as opposed to the more traditional concept of digital transformation? And what we are trying to encourage now, and what we are building within the businesses that we work with is this approach to digital, which is more of an evolution rather than the transformation.

Transform 52

Transform CRM Management Product 52

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools. Order now and transform your elephant’s playtime like never before.” Episode 1: Can You Not? [00:00:00] 00:00:00] Pete: Hey marketers!

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Marketing Marketers Entertainment Transform 126

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. The following article is based on Jay Manciocchi’s main stage presentation at Opticon 2023 in San Diego.

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Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. The following article is based on Jay Manciocchi’s main stage presentation at Opticon 2023 in San Diego.

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Management Transform CMO Communications 40

Unbounce

JUNE 5, 2023

The transformative nature of AI in marketing is undeniable. Enter Unprompted , the new podcast from Unbounce that dives headfirst into the (thrilling, sometimes spooky, and surprisingly… funny?) It’s changing the way we create content, the way we target customers, the way we optimize campaigns. world of AI marketing.

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Transform Marketing Marketers Copywriting 114

Martech

OCTOBER 29, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Understanding buyer intent .

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Transform CMO Advertisers Advertising 122

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

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CMO CRM Transform Customer 52