Orbit Media Studios

SEPTEMBER 18, 2024

This could work just as well for any conversion: donors to a non-profit website or applications to a job site. It all reminds me of this quote I read in Velocity’s new B2B Brand Manifesto … Joe Chernov , CMO at Pendo “Show me a company with runaway demand gen costs and I’ll show you a company with limited brand awareness.

CRM 73

CRM User-Generated CMO Non-Profit 73

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

There may not be a CMO at your NGO, but people who work in development, donor relations, and communications are looking for better, more cost-effective ways to fund their good work – whether your goal is running after-school programs, supporting innovative research, or providing humanitarian relief.

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Martech

NOVEMBER 16, 2023

Then in the opening general session, co-founder and CTO Dries Buytaert and CMO Jennifer Griffin Smith focused much more on accessibility than AI. If you’d have asked me in my last five CMO roles, ‘Did accessibility and creating a safe future feature high on my list of building a website?’ So what’s in it for them? “It’s

Non-Profit 112

Non-Profit Branding CMO Law 112

Martech

NOVEMBER 29, 2023

Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. However, those non-marketers wish marketing was spending less time doing this, as 55% said “marketing has an inflated view of its importance” to these efforts. How to win back peers and control?

Non-Profit 115

Non-Profit CMO Health Marketers 115

Hubspot Marketing

DECEMBER 19, 2023

In 2024, the size of tech startups will continue to shrink, and we’ll see even leaner operations make bigger profits. This backlash will also play out in arenas like travel, as people will crave intimate connection and conversation with family, old friends, and truly anything non-GPT.

Gen Z 129

Gen Z Non-Profit Millennials Shipping 129

Martech

MARCH 15, 2022

DDBGermany was working on an anti-censorship campaign for the non-profit Reporters Without Borders (RSF) when Russia invaded Ukraine. It is far, far too easy to think of times when this was not the case. So, I would like to mention an instance where marketers are using their expertise to aid in the struggle. Constantine von Hoffman.

Non-Profit 102

Non-Profit CMO Digital Marketing Advertising 102

CMO Network

DECEMBER 1, 2022

Choose Love started back in 2015 when a group of friends began collecting donations for refugees in Calais. They have gone on to become a global organization supporting refugees and displaced people all over the world.

Non-Profit 73

Non-Profit CMO 73

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Tyler Lessard , the charismatic CMO of Vidyard , discussed the value of using personalized video content in your account-based marketing strategy. It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Avinash Kaushik

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. To build an effective big picture scorecard for the CMO, that is not data pukey , there are three crucial challenges that have to be solved: Represent the full span of the CMO’s world.

CMO 52

CMO Analytics Retail Non-Profit 52

Martech

JULY 22, 2021

Another part of the OOH ecosystem we’re watching is the way in which publishers are generating non-ad content on video OOH displays to entice viewers. Former Salesforce CMO Buscemi joins Clari Board. By streamlining the OOH buy, brands save time and extra cost incurred when OOH is managed offline through individual sales calls.

CMO 112

CMO Non-Profit Customer Journey Advertising 112

Marketing Insider Group

SEPTEMBER 2, 2019

As RedPoint Global’s Chief Marketing & Strategy Officer with more than two decades of experience helping companies adopt customer engagement technologies for profitable revenue growth, I’ve experienced the evolution of marketing up-close. A modern customer journey is a multi-touch, multi-channel, non-linear and non-sequential experience.

Non-Profit 79

Non-Profit Transform Customer Journey CRM 79

Martech

APRIL 5, 2022

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. The solution will have data at its core. search ads) to mid- and low-funnel activities (e.g.,

Customer 109

Customer CMO Customer Journey Non-Profit 109

CMO Network

SEPTEMBER 20, 2022

While goals like planting a trillion trees seem incredibly ambitious, one non profit has already planted and restored nearly one billion trees - a milestone worth celebrating. As the world tackles climate change, one of the most tried and true technologies is planting trees.

Non-Profit 90

Non-Profit CMO 90

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal.

Customer 111

Customer CMO Customer Journey Marketers 111

Adobe Experience Cloud Blog

AUGUST 5, 2011

A nifty looking dashboard is useless if its output is questionable or non-actionable. Marketing = profit/value center. The CMO revolving door. Laggards no more, Marketing Operations helps Marketing set quality/performance standards in the enterprise. Credible dashboards. Garbage in. Garbage out. Fiscal responsibility.

Transform 104

Transform Non-Profit Marketers Marketing 104

AWeber

FEBRUARY 13, 2024

And if you approach it strategically, it can translate into impressive profits. Valerie Lavska CMO Promodo Benefits of microblogging The greatest advantage of microblogging is that it gives you a solid path to creating a large, engaged audience on nearly any social platform.

Non-Profit 115

Non-Profit User-Generated Entertainment Promotion 115

CMO Network

AUGUST 30, 2022

LIFT is an inspiring non-profit whose mission is to break that cycle by investing in parents. They build families’ well-being, financial strength, and social connections to lift two generations at once.

Non-Profit 78

Non-Profit CMO 78

Duct Tape Marketing

DECEMBER 11, 2013

I don’t believe I’ll recommend they create a CMO position, however. Constant Contact’s non-profit partnership is a great model I interviewed Eric Groves, Senior VP of Sales and Development. I don’t believe I’ll recommend they create a CMO position, however. Marketing podcast with Jeffrey K.

Thought Leadership 76

Thought Leadership Non-Profit CMO Marketing Plan 76

Martech

FEBRUARY 13, 2023

Profitability, efficiency and precision are today’s expectations for both vendors and the organizations they sell to. Has a non-intuitive user interface (UI) and customer experience (CX). Buyers are not engaging as their balance sheet and tech closet are full of half-used subscriptions. Capital models have evolved.

Product 106

Product Non-Profit User-Generated Transform 106

Avinash Kaushik

AUGUST 22, 2022

When you are trying to drive long-term profit, picking Conversion Rate as a Success KPI for a campaign would be a mistake. If it is a made up metric:) Is the KPI definition clear and understandable by a non-employee (aka consumer)? And, it is the analytics person/team/agency's mistake. Example 4. A little grab bag for you….

Transform 78

Transform Non-Profit Key Performance Indicator Analytics 78

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Search Engine Land

JULY 11, 2023

Different brands, different marketing tactics Tim Soulo, CMO at Ahrefs, published a LinkedIn post a few months ago. This will end up eating their profit margin as, similar to our books example, the price of the products will remain unchanged. Monopoly People usually think of monopolies as non-profits like electric or water companies.

SEO 72

SEO Non-Profit Price Marketers 72

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Hubspot) 63% of people open emails to find discounts.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Power Digital Marketing

JANUARY 19, 2023

Every organization should crunch marketing-related numbers to reach logical, informed, and profitable decisions. Through this quantitative style of competitor analysis, marketing teams and non-marketing departments alike can identify areas that need improvement—and pat themselves on the back when they come out on top in a category. #5

Analytics 52

Analytics Non-Profit CMO Transform 52

CXL

JULY 21, 2022

For example, a CMO might decide they need some software but delegate the research to a marketing executive before a marketing manager narrows down options. When they’re aligned revenue and profits increase. Instead, it wanted to appeal to local non-worshippers. Are your buyers individuals making their own decisions (e.g.,

Customer 99

Customer Customer Journey Non-Profit Marketers 99

Avinash Kaushik

OCTOBER 17, 2023

A + B + C = Human excellence delivering deeper customer love & outrageous profits. The source is an instinct to preserve the status quo, to not look bad to a superior, or to escape accountability for their non-success. All this can lead to a non-positive, insular, reality. This wonderful reality is rare. What’s the KPI?

Finance 40

Finance Non-Profit Analytics Key Performance Indicator 40

The Social CMO

MARCH 21, 2022

VK as he is more popularly known is one of the world’s foremost experts in customer and marketing strategies that improve experiences and profitability. In these interconnected days, how your customers feel about you and what they are prepared to tell others about you can influence your revenues and profits just as much.

Customer 52

Customer Customer Journey Non-Profit Promotion 52

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. Questions I ask Laura Goldberg: [1:36] How has the role of the CMO evolved? [3:41]

Email Marketing 100

Email Marketing CMO Non-Profit Marketers 100

Avinash Kaushik

JULY 5, 2021

There is a sharper focus on Revenue/Profit. For the Analytics super nerds, my sisters and brothers: Strictly speaking Google Analytics reports are not last-click conversion , they are last-non-direct-conversion.). If last-click and last-non-direct-click are not the best options, which attribution model should you use?

Analytics 98

Analytics Non-Profit Marketers Marketing 98

Moz

JULY 15, 2020

Russ Jones — I Wanna Be Rich: Making Your Consultancy Profitable. The number one way to become more profitable is to cut costs. Wil Reynolds — The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Have you ever thought about who holds the fate of the CMO in their hands?

Non-Profit 68

Non-Profit CMO SEO Promotion 68

Moz

JULY 15, 2020

Russ Jones — I Wanna Be Rich: Making Your Consultancy Profitable. The number one way to become more profitable is to cut costs. Wil Reynolds — The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Have you ever thought about who holds the fate of the CMO in their hands?

Non-Profit 61

Non-Profit CMO SEO Promotion 61

Moz

JULY 15, 2020

Russ Jones — I Wanna Be Rich: Making Your Consultancy Profitable. The number one way to become more profitable is to cut costs. Wil Reynolds — The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Have you ever thought about who holds the fate of the CMO in their hands?

Non-Profit 46

Non-Profit CMO SEO Promotion 46

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% by September when non-essential brick-and-mortar shops had mostly resumed trading. Q4 2020: UK footfall down 29% year-on-year as non-essential shops reopened after November lockdown. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Content Marketing Institute

AUGUST 6, 2018

Sujan Patel, f ounder and CEO, Web Profits. Blog integration is super non-technical and they even have a ClickToTweet generator you can use to add links to emails and PDFs. Canva is a very handy browser-based design tool that makes it super straightforward for non-designers like me to create impressive images.

Non-Profit 111

Non-Profit Marketers Marketing User-Generated 111

Unbounce

NOVEMBER 2, 2023

I, of course, am Pete Housley, CMO at Unbounce. And then I started this podcast called Brand on Purpose about four years ago, where I interview founders and leaders who do well by doing good because profit and purpose can coexist. Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs?

PR 98

PR Marketers Marketing Non-Profit 98

Martech

JULY 16, 2024

Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Finance 124

Finance Non-Profit Transform CMO 124

The CMO Survey

SEPTEMBER 14, 2018

The most recent version of The CMO Survey , conducted last month, sought to quantify marketers perceptions about political activism. Well stay tuned and continue to explore this issue in future issues of The CMO Survey. Click here to participate in The CMO Survey. It is the longest-running survey of its kind.

Branding 100

Branding CMO Non-Profit B2C 100