Martech

DECEMBER 5, 2023

The CMO should give this person the authority to run the process as they see fit and require all budget owners to follow. This individual should: Be the finance team’s single point of contact and the CMO’s voice about budget topics. Partner marketing costs. Local field marketing event.

Finance 125

Finance CMO eBook Marketing 125

Marketing Insider Group

JULY 15, 2014

The 2020 Marketing Department. The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. What about the CMO of 2020?

CMO 111

CMO Marketing Marketers Entertainment 111

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Co-marketing or Partner Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

Animalz blog

MAY 3, 2024

” One other challenge is the potential for layers of hierarchy between a CMO and their content team. The partner marketing team wants a case study, the sales team needs a new one-pager, the demand gen folks are eager to publish a new ebook, and so on. ( But this isn’t always a bad thing.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52