How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)
Animalz blog
MAY 3, 2024
” One other challenge is the potential for layers of hierarchy between a CMO and their content team. The partner marketing team wants a case study, the sales team needs a new one-pager, the demand gen folks are eager to publish a new ebook, and so on. ( But this isn’t always a bad thing.
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