CMO Partner Marketing Product Marketing 
Martech
DECEMBER 5, 2023
The CMO should give this person the authority to run the process as they see fit and require all budget owners to follow. This individual should: Be the finance team’s single point of contact and the CMO’s voice about budget topics. Partner marketing costs. Local field marketing event.
Marketing Insider Group
JULY 15, 2014
The 2020 Marketing Department. The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. What about the CMO of 2020?
Animalz blog
MAY 3, 2024
A marketing organization is likely made up of several teams, each with their own specialties (product marketing, paid, SEO, social, brand, etc.). ” One other challenge is the potential for layers of hierarchy between a CMO and their content team. But this isn’t always a bad thing.
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