Set Up

DECEMBER 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. The brands and the places you work matter, particularly early on in your career. ” ” North advises marketers to be intentional about the places they work early in their careers.

CMO 59

CMO Thought Leadership Place Performance Marketing 59

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Make mobile marketing a priority. Measure long-term performance. Marketers are addicted to short-term metrics.

Transform 174

Transform CRM B2C CMO 174

Set Up

FEBRUARY 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. One of the biggest places I find inspiration is seeing people flourish and develop. Never miss a CMO Spotlight! Q2 | Where do you find inspiration? Watch the full interview to the right.

CMO 59

CMO Food Thought Leadership Analytics 59

Set Up

MARCH 28, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Direct Mail Thought Leadership Advertisers 59

Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Q5 | What is a brand that you admire? Piligian admires Chick-fil-A’s brand.

CMO 59

CMO Thought Leadership Market Research Performance Marketing 59

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. He quoted Calvin Coolidge, “Nothing in this world can take the place of persistence. Never miss a CMO Spotlight! Q4 | What quote, book, or article inspires you? First Name. Email Address.

CMO 59

CMO Thought Leadership Education Analytics 59

Set Up

AUGUST 17, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Adashek’s source of inspiration comes from two places: clients/partners and his team. A client once said, "Clear is kind. Q3 | Where do you find inspiration? Watch the full interview to the right.

CMO 52

CMO Thought Leadership Communications Place 52

Martech

AUGUST 9, 2023

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. That’s plenty, but far from all.

CMO 98

CMO Event Marketing Education Place 98

Martech

JANUARY 12, 2022

The term “declared data” might be a better descriptor, but Khatibloo placed the concept within the tiered hierarchy of first-, second- and third-party data. said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. The well-placed question can reap data dividends. We just don’t use it that well.”

CMO 122

CMO eCommerce Shoppers Retail 122

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Social marketing and performance marketing collide. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Adobe Experience Cloud Blog

MAY 5, 2011

As Paul Albright said on his recent webinar, Demystifying the Strategies of High Momentum Marketing and Sales , metrics create the drama-free environment execs want and need. Continuing my series about this webinar, here are some specific lessons about defining and using metrics to drive a high-performance marketing department.

CMO 115

CMO Marketing Marketers Communications 115

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Uncover gaps where opportunities for AI integration exist — places where automation can streamline workflows or analytics can glean unprecedented insights. Adding value without complexity.

Transform 120

Transform Analytics CMO CRM 120

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.”

Customer Journey 108

Customer Journey Customer Whitepaper B2C 108

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. For brands, that means it’s still the place to launch products and connect with customers. We are marketplace native, developing durable, accessible home brands.”.

Branding 108

Branding Logistics Retail CMO 108

Martech

DECEMBER 30, 2021

“In addition to further adoption of CTV, we will see an uptick in cross channel media investments as consumer confidence grows along with CTV,” said Jon Schulz, CMO of advertising software company Viant Technology Inc. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV.

Advertising 115

Advertising Advertisers Transform CMO 115

Martech

FEBRUARY 9, 2023

Instead of paying millions for a single Super Bowl ad, marketers can place ads on CTV and zero in on specific segments of any size. The advantage that brands and agencies gain by using CTV advertising is the ability to control their ad dollars while still hitting the right demos. It’s what you do after the game that matters.

Shoppers 98

Shoppers Advertisers Advertising PR 98

Duct Tape Marketing

JUNE 13, 2024

She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. I need product marketing agency that's going to help me position my brand. So Katie, welcome to the show.

CMO 90

CMO Transform Price Digital Marketing 90

Martech

DECEMBER 27, 2022

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 98

Transform Retail Shoppers Price 98

Orbit Media Studios

FEBRUARY 26, 2024

If the answer to any of those questions is no, it is not a high-performing website. The best performing marketing websites with the highest ROI check every one of those boxes. The website will connect with all of our other marketing technology (ideal). The website will connect with the CRM system (minimum).

Copywriting 107

Copywriting Law CRM User-Generated 107

Martech

JUNE 1, 2023

The last reason is that they weren’t asked in the first place. For example: As a CMO, I want to understand which channels are performing, so that I know which channels are driving revenue. As a marketing manager, I want to understand which channels are performing, so that I know where to assign budget and resources.

Transform 114

Transform Marketing Marketers Analytics 114

Orbit Media Studios

OCTOBER 11, 2023

How is your navigation performing? Marketers should really know the clickthrough rates of their calls to action. Andy Crestodina Co-Founder / Chief Marketing Officer of Orbit Media Andy Crestodina is the co-founder and CMO of Orbit Media. It’s much easier than starting with a Blank report page.”

Analytics 117

Analytics eCommerce CMO SEO 117

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

illumin

OCTOBER 1, 2019

For the sixth year in a row, Seraj Bharwani, our Chief Strategy Officer, moderated the Advertising Week CMO Panel and this year’s was one of our most successful to date with the CMOs of leading DTC marketers. Gil Efrati, the CMO of Resident Home discussed the keys to success for his business.

CMO 40

CMO Transform Health eCommerce 40

Econsultancy

JANUARY 28, 2022

Globally, we’ve seen online leaders like Amazon shift funds quickly to target in-demand products across paid search (not to mention that a staggering 74% of US consumers reportedly start their product searches on Amazon in the first place). Using data to better target segments within your existing customer base.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Bannerflow

JANUARY 9, 2019

An astonishing 88% of brands questioned believe marketers are now placing too much emphasis on ROI over creativity. For Ville Heijari, CMO, at Finnish game studio Rovio Entertainment , this admission proves surprising, “especially when thinking of developments in the ad-tech space. Is an emphasis on ROI reducing creativity?

CMO 61

CMO Marketing Marketers Entertainment 61

Avinash Kaushik

AUGUST 22, 2022

For performance marketing, you can see this confusion practiced when you create compound metrics. I bet your CMO dashboard has Social Engagement on it – only you understand what that metric actually is, and the convoluted formula ensures no one will ever know why Social Engagement went up or down. Pick something else.

Transform 78

Transform Non-Profit Key Performance Indicator Analytics 78

CXL

MAY 27, 2022

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Measure, analyze, and report on campaign performance and provide strategic direction based on analysis.

Management 79

Management User-Generated Inbound Marketing CRM 79

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. For example: If your landing page doesnʼt match the aesthetic of a banner ad, then people will often (rightfully) assume they’re in the wrong place and leave. Donʼt place extraneous offers or navigation on the page that could draw the user into doing something else.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Unbounce

AUGUST 16, 2023

Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. So Alex, you oversee an entire performance marketing team. [00:04:46] Do we slow down so that we put in place a transition process? I’ve got some news.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Hootsuite

SEPTEMBER 3, 2020

New digital divides in key demographics, a shift towards performance marketing tactics. They are full-blown digital marketing campaigns being rolled out across ALL their channels. TikTok is bringing back the fun elements that made social media so addictive in the first place. Source: CMO Survey, June 2020.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Unbounce

NOVEMBER 2, 2023

Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Welcome once again to Unprompted, a podcast about AI marketing and you. I, of course, am Pete Housley, CMO at Unbounce. And Unbounce is the AI powered landing page builder with smart features that drive superior conversion rates.

PR 98

PR Marketing Marketers Non-Profit 98

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 87

CMO Customer Journey Transform User-Generated 87

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 78

CMO Customer Journey Transform User-Generated 78

Hootsuite

OCTOBER 2, 2024

Increased productivity is a great place to start. If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy. You can include amounts per platform as a guideline, but ensure your team has the ability to reallocate budget on the fly based on real-time performance. Don’t go overboard here.

B2C 108

B2C CMO Copywriting Analytics 108