Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Even typing the word makes me squirm.

Non-Profit 86

Non-Profit CMO Energy Marketing Mix 86

Martech

JANUARY 29, 2025

One CMO I worked with sent his team into the field to witness what real customers do. Think MVB Minimum viable bureaucracy (MVB), inspired by Agiles Minimum Viable Product concept, keeps an organizations central functions lean, focusing only on essential coordination. Other times, change requires leaders to generate chaos.

CMO 122

CMO Marketers Marketing Management 122

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. CMOs are struggling with how to deal with the massive changes happening in the media landscape.

CMO 100

CMO Promotion Marketers Marketing 100

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

CMO 90

CMO Transform Education Marketing Strategy 90

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. This is John Jantsch.

CMO 92

CMO Law Non-Profit Promotion 92

Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q6 | Tell us about an impactful marketing campaign. Jackson praised the campaign's clever work, engaging storytelling, and seamless integration of brand, product, and transformation. "It

CMO 59

CMO Transform Thought Leadership Energy 59

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year. of sales.

CMO 130

CMO Transform Customer Acquisition B2C 130

Set Up

MAY 9, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Shipping Thought Leadership Analytics 59

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. *

Transform 174

Transform CRM B2C CMO 174

Set Up

OCTOBER 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , virtually sat down with Genefa Murphy , the CMO at Udemy, to discuss the importance of seeking inspiration outside of marketing, Disney’s powerful branding, and more.

CMO 59

CMO Thought Leadership Performance Marketing Product 59

Set Up

JANUARY 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ I have the unique opportunity to bridge my passion for social good and my passion for engaging people and creating connections through marketing as the Chief Marketing Officer for Blackbaud. ”

CMO 59

CMO Thought Leadership Analytics Communications 59

Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Jackson started her career working in cause marketing on the account side for agencies working in product development. Never miss a CMO Spotlight! Watch + Read the Recap Below. First Name.

CMO 59

CMO Transform Thought Leadership Entertainment 59

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Developing the right product requires the right people on the team. Get the CMO Spotlight sent right to your inbox by subscribing to our newsletter below! “ Just take a risk.

CMO 59

CMO Transform Thought Leadership Energy 59

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketers 130

Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Q4 | Tell us about an impactful campaign. Q5 | What is a brand that you admire?

CMO 59

CMO Thought Leadership Market Research Performance Marketing 59

Set Up

NOVEMBER 29, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. How do we create those connections with them to motivate an action (donation, attending an event, purchasing a product, sharing something on social media, etc.)? Never miss a CMO Spotlight!

CMO 59

CMO Thought Leadership Customer Journey Performance Marketing 59

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ There are only two things you can control: your attitude and your productivity. ” Never miss a CMO Spotlight! WATCH + READ THE RECAP BELOW (scroll to the end for the full interview).

CMO 59

CMO Thought Leadership Education Analytics 59

Martech

JUNE 24, 2024

The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We A prime example: Klarna’s use of AI image generation tools like Midjourney and DALL-E to create over 1,000 images for marketing campaigns in Q1 2024 alone.

Branding 121

Branding CMO Copywriting Marketers 121

Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. McDaniel worked on Rodan + Fields’ new innovation campaign building out product launches. Q4 | Tell us about an impactful campaign. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Performance Marketing Management 59

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ It’s our responsibility [as marketers] to tell the story of what people can use and do it in a way that is completely transparent and credible. ” Q5 | What brand inspires you?

CMO 52

CMO Thought Leadership Energy Retail 52

Set Up

MARCH 23, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. We are here to provide a product to our customers, and, no matter what, we should put them first. ” Never miss a CMO Spotlight! ” Q1 | Is there any advice you would like to share? “Are

CMO 52

CMO Thought Leadership Energy Performance Marketing 52

Martech

JANUARY 12, 2022

said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. Keep it short, no more than three to five questions at a time, so it doesn’t feel overwhelming,” explained Tom Treanor, CMO of enterprise CDP TreasureData. Amanda Elam, CMO of commerce experience cloud Bloomreach, offered several examples.

CMO 126

CMO eCommerce Shoppers Retail 126

Avinash Kaushik

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. To build an effective big picture scorecard for the CMO, that is not data pukey , there are three crucial challenges that have to be solved: Represent the full span of the CMO’s world.

CMO 52

CMO Analytics Retail Non-Profit 52

Set Up

FEBRUARY 17, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” Washington shares her talents with the marketing community in order to educate the next generation of marketers. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 52

CMO Health Thought Leadership Education 52

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked.

Advertising 123

Advertising Advertisers Shipping CMO 123

Set Up

JULY 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with David Partain , the SVP & Global CMO of FlexShares Exchange Traded Funds to discuss big career wins and losses, lessons learned, and more.

CMO 52

CMO Thought Leadership Performance Marketing Branding 52

Martech

DECEMBER 5, 2023

The CMO should give this person the authority to run the process as they see fit and require all budget owners to follow. This individual should: Be the finance team’s single point of contact and the CMO’s voice about budget topics. The simplest solution is to assign the budget process to one person.

Finance 123

Finance CMO eBook Marketers 123

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Qualified Lead Rate.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Adobe Experience Cloud Blog

MAY 5, 2011

As Paul Albright said on his recent webinar, Demystifying the Strategies of High Momentum Marketing and Sales , metrics create the drama-free environment execs want and need. Continuing my series about this webinar, here are some specific lessons about defining and using metrics to drive a high-performance marketing department.

CMO 115

CMO Marketers Marketing Communications 115

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Social marketing and performance marketing collide. And half of the senior marketers we polled say they’re rethinking their content strategy to make the most of private channels. People use social to find entertaining posts, read news, and research products, all in public channels.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

FEBRUARY 25, 2022

For brands, that means it’s still the place to launch products and connect with customers. Our core strategy is to be a next-generation consumer company,” said Reema Batta, Heyday’s CMO. “We The reality about Amazon today is they develop their own in-house products to compete with top-selling brands on their site. SUBSCRIBE.

Branding 111

Branding Logistics Retail CMO 111

Martech

SEPTEMBER 11, 2023

We’re a retailer of home decorating products, home improvement products and home decor, but we’re built on top of our own proprietary technology. A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well.

Customer 114

Customer Real Estate Retail Transform 114

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Read next: A look at the tech review space.

Customer Journey 111

Customer Journey Customer Whitepaper B2C 111

Marketing Insider Group

SEPTEMBER 1, 2020

Regardless if you choose to run this meeting on-site or remote, a typical outcome for such a meeting is a list of strategic marketing goals that the organization wants to deliver for the quarter. For example: launch a new product line, re-design the website, optimize online conversion, etc. Moving From Marketing Goals to Execution.

Key Performance Indicator 126

Key Performance Indicator Marketers Marketing Customer Acquisition 126

Martech

APRIL 5, 2023

when a country’s gross domestic product falls in two consecutive business quarters). Up to 91% of consumers are changing their shopping habits in response to bleak economic news, according to a new SheerID study. ” You have to be smart and work out the best frequency or cadence for your product or service and audience.

Email Marketing 126

Email Marketing Marketers Marketing CMO 126

Martech

DECEMBER 27, 2022

One of the most important tasks mobile touchpoints have is to recommend products and next best actions. The challenge is that everybody has different interests, so the surfacing of new products and messages has to be tailored to the individual. AI will also increasingly be used for content marketing.

Transform 98

Transform Retail Shoppers Price 98

Martech

FEBRUARY 9, 2023

Instead of paying millions for a single Super Bowl ad, marketers can place ads on CTV and zero in on specific segments of any size. It’s what you do after the game that matters. Leverage the brand equity gained during the Super Bowl to your benefit in the weeks that follow to re-engage consumers and drive conversions.”

Shoppers 98

Shoppers Advertising Advertisers PR 98