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Since starting with Bain & Company 16 years ago, he’s worked in realestate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. In May, he purchased and became CEO of online retailer Homethreads.
Good analytics and data prove what you’re doing, why you’re doing it, and how it’s performing. I'm a big advocate of performancemarketing, working with numbers, and proving it because it creates a very solid foundation for the discussion,” Cohen shared. Tal Cohen believes that proving value “should be distilled down to numbers.”
Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Welcome once again to Unprompted, a podcast about AI marketing and you. I, of course, am Pete Housley, CMO at Unbounce. So we reduced realestate costs pretty significantly, and I don’t think that’s coming back.
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