Remove CMO Remove Performance Marketing Remove Real Estate
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How Homethreads is leveraging data to create a new customer experience

Martech

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. In May, he purchased and became CEO of online retailer Homethreads.

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5 Ways Marketers Get C-Suite Buy-In

Set Up

Good analytics and data prove what you’re doing, why you’re doing it, and how it’s performing. I'm a big advocate of performance marketing, working with numbers, and proving it because it creates a very solid foundation for the discussion,” Cohen shared. Tal Cohen believes that proving value “should be distilled down to numbers.”

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Unprompted: The ethics of AI in marketing

Unbounce

Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Welcome once again to Unprompted, a podcast about AI marketing and you. I, of course, am Pete Housley, CMO at Unbounce. So we reduced real estate costs pretty significantly, and I don’t think that’s coming back.

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