The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

New Technology 289

New Technology CMO B2C Marketers 289

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. Sales and marketing alignment. Customer insights.

Transform 119

Transform Analytics CMO CRM 119

Search Engine Land

JULY 11, 2023

This article explores the importance of understanding the market type in which a business operates and how it can shape our marketing decisions. Different brands, different marketing tactics Tim Soulo, CMO at Ahrefs, published a LinkedIn post a few months ago. Performance marketing is the strongest lever in this market.

SEO 72

SEO Non-Profit Price Marketers 72

Set Up

SEPTEMBER 28, 2023

png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. This brand was created from global customer segmentation insights and included amenities that appealed to the target market, a much younger generation of travelers who had their own travel preferences.

CMO 59

CMO Thought Leadership Performance Marketing Target Market 59

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Your primary messaging and call to action must be above the fold (the bottom of the screen for the average browser resolution of your target market). Make sure it looks good in the major web browsers your target market uses.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

CMO 59

CMO Energy Whitepaper Thought Leadership 59