Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Source: 2019 CMO Survey, Deloitte. Make mobile marketing a priority. Measure long-term performance.

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Transform CRM B2C CMO 174

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

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CMO Transform Education Marketing Strategy 90

Avinash Kaushik

AUGUST 22, 2022

For performance marketing, you can see this confusion practiced when you create compound metrics. I bet your CMO dashboard has Social Engagement on it – only you understand what that metric actually is, and the convoluted formula ensures no one will ever know why Social Engagement went up or down. Pick something else.

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Transform Non-Profit Key Performance Indicator Analytics 78

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

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CMO Non-Profit Transform Customer Acquisition 130

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year.

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CMO Transform Customer Acquisition B2C 130

Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q6 | Tell us about an impactful marketing campaign. Jackson recalled Audi's transformative reimagining of their brand. "I “ I realized that I really was the one that had to adapt.

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CMO Transform Thought Leadership Energy 59

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

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CMO Customer Journey Transform User-Generated 80

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Mapping the transformation journey. Craft a roadmap for digital transformation with AI as a cornerstone. This sets the course for your entire AI-driven strategy.

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Transform Analytics CMO CRM 121

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Not only did Reebok’s decision to market towards aerobics expand their market, it expanded their profits from 9 million to 900 million and let them take more risks. “ Just take a risk.

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CMO Transform Thought Leadership Energy 59

Set Up

FEBRUARY 1, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. After her time at GE, she worked with The HEINEKEN Company, then was recruited to work for The Home Depot where she transformed some of their home service businesses from losses to profits. First Name.

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CMO Transform Thought Leadership Finance 59

Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Jackson has held a number of impressive positions, one of them includes working as the Senior Director of Marketing, Strategic Alliances and Social Media for The Recording Academy. First Name.

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CMO Transform Thought Leadership Entertainment 59

Set Up

OCTOBER 11, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Subscribe for the latest CMO Spotlight posts! “ As a younger person, I thought that if things were going to be done well, they needed to be done by me. Watch the full interview to the right.

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CMO Transform Thought Leadership Performance Marketing 59

Set Up

APRIL 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Punishill is part of a transformative peer group that meets every Friday morning. I'm religious about participating in peer groups and networking events. Watch the full interview to the right.

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CMO Transform Thought Leadership Performance Marketing 52

Set Up

JULY 28, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. The impact that the team has delivered on behalf of the brand has been transformative.” Q5 | What is a brand that inspires you? I think about Peloton and what they have been able to do.

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CMO Transform Thought Leadership Performance Marketing 52

Martech

DECEMBER 30, 2021

In addition to further adoption of CTV, we will see an uptick in cross channel media investments as consumer confidence grows along with CTV,” said Jon Schulz, CMO of advertising software company Viant Technology Inc. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV.

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Advertisers Advertising Transform CMO 115

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Like any transformation, there will be bumps in the road. Do not let that derail you. Get MarTech!

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Transform CMO Marketing Marketers 98

Avinash Kaushik

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. To build an effective big picture scorecard for the CMO, that is not data pukey , there are three crucial challenges that have to be solved: Represent the full span of the CMO’s world.

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CMO Analytics Retail Non-Profit 52

Martech

SEPTEMBER 11, 2023

A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well. Q: Jim Stengel who was the CMO at P&G 20 years ago, once said to me, ‘You can never know your customer too well.’

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Customer Real Estate Retail Transform 111

Duct Tape Marketing

JUNE 13, 2024

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers.

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CMO Transform Price Digital Marketing 90

Martech

JUNE 1, 2023

For example: As a CMO, I want to understand which channels are performing, so that I know which channels are driving revenue. As a marketing manager, I want to understand which channels are performing, so that I know where to assign budget and resources. . “As a [persona], I [want to], [so that].”

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Transform Marketing Marketers Analytics 115

illumin

OCTOBER 1, 2019

Consumer marketing is undergoing a massive transformation. For the sixth year in a row, Seraj Bharwani, our Chief Strategy Officer, moderated the Advertising Week CMO Panel and this year’s was one of our most successful to date with the CMOs of leading DTC marketers. Deliver a seamless experience.

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CMO Transform Health eCommerce 40

Unbounce

AUGUST 16, 2023

Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. So Alex, you oversee an entire performance marketing team. [00:04:46] I’ve got some news. 00:04:46] Alex: Mm-hmm. [00:04:47]

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User-Generated Law Customer Acquisition Price 52

Hubspot Marketing

DECEMBER 20, 2024

Read How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting Kramer asks: What marketing framework has been most useful to you in your career? Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)!

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Transform Marketing Marketers CMO 100

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool.

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Branding User-Generated Price eCommerce 94

Unbounce

NOVEMBER 2, 2023

Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Welcome once again to Unprompted, a podcast about AI marketing and you. I, of course, am Pete Housley, CMO at Unbounce. And Unbounce is the AI powered landing page builder with smart features that drive superior conversion rates.

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