Martech

DECEMBER 1, 2023

of CMOs stated that they would use generative AI to create blogs, and 62.2% will use it for other website content, according to the Fall 2023 CMO Survey. Consider the various market research reports (like the CMO Survey) we use and cite. Dig deeper: AI in marketing: How to balance automation and the human touch 5.

User-Generated 143

User-Generated CMO Marketers Marketing 143

Martech

JANUARY 12, 2022

Call it a concept or a buzzword, zero-party data provides another avenue to personalize marketing efforts. A marketer will have a better sense of what a customer likes via the zero-party route, rather than trying to guess what they will buy next based on what they bought last. Tell me about yourself. “A

CMO 127

CMO eCommerce Shoppers Retail 127

Marketing Insider Group

MARCH 17, 2025

And while this is definitely important, you can’t forget about the role of high-quality content and link building, says Sam Edwards, CMO of Marketer.co. One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends.

User-Generated 58

User-Generated Influencer Marketing SEO Marketers 58

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Transform Energy Health 77

Adobe Experience Cloud Blog

MARCH 13, 2019

Yet, according to the same survey, only one in five consumers were willing to provide this type of personal data upfront, and 88% were concerned that their data would be shared across companies without their consent. Data is certainly powerful. When it comes to managing consumer data, transparency is critical.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Martech

AUGUST 10, 2021

Good morning, Marketers, and are you being creepy? Over the last few days, I’ve had one of those personalized marketing experiences which, if it doesn’t cross the line, gets pretty close. As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before.

Whitepaper 112

Whitepaper Transform CMO Market Segmentation 112

Martech

FEBRUARY 2, 2024

” “How do I utilize a Customer Data Platform (CDP) for personalized marketing?” 4: Marketing operations : Words like “MOps,” “operations,” “create” and “need” suggest operational discussions, possibly around how to implement or utilize marketing technologies.

User-Generated 112

User-Generated Marketers Marketing CMO 112

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Transform 111

Transform eCommerce Retail CMO 111

Martech

MARCH 10, 2023

For most marketing operations teams, that results in five essential roles: Marketing Operations Manager. Oversees the entire marketing operations team and ensures that the team is working towards the overall goals of the company. First, you need the right blend of technical expertise and hard skills.

Transform 112

Transform Marketers Marketing CMO 112

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We Example of an Apple Rose Beauty welcome email.

Transform 101

Transform CRM Email Marketing Retail 101

Marketing Insider Group

OCTOBER 25, 2021

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Litmus

JUNE 1, 2021

.” When it comes to leveling up marketing efforts with new martech, PFL ’s President Nick Runyon explains: “Don’t go from zero to multichannel campaign orchestration overnight—start with basic marketing, then layer in additional channels and more personalization.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Hubspot Marketing

JUNE 3, 2024

Beauty retailer Ulta Beauty benefited from SAS Customer Intelligence 360 , which combined all their data and sent personalized messages and recommendations to each customer. Ulta Beauty's sales went through the roof — an incredible 95% of their sales were influenced by their personalized marketing efforts. The outcome?

User-Generated 130

User-Generated Customer Journey SEO Marketers 130

Unbounce

JULY 5, 2023

Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) It’s the scene at the end of Clue when Wadsworth runs around all the rooms explaining how and why the murders went down. It doesn’t take vacations or long walks on the beach.

Transform 126

Transform Analytics Marketers Marketing 126

Litmus

OCTOBER 26, 2022

Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . With returns like that, marketers need to put themselves in their customer’s shoes to ensure their experience is relevant. LitmusLive2022.

CRM 103

CRM Email Marketing Finance Education 103

Rock Content

JULY 20, 2020

The Do’s and Don’ts of an Email Marketing recipe. How do you integrate email marketing into your content plan without becoming just another piece of bland food in your audience’s inbox? If we think of the CMO as a chef in a restaurant, they will have to find their own, unique recipes.

Email Marketing 72

Email Marketing Food CMO Marketers 72

Marketing Insider Group

NOVEMBER 25, 2019

Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Personalized marketing messages that forge a real connection between the brand and the target market. Traditional advertising is losing its effectiveness, so what’s the answer?

Market Trends 112

Market Trends Transform Marketers Marketing 112

Pam Didner

JULY 5, 2020

What is Account-Based Marketing? According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.” Can you do This as a One-Person Team?

Marketers 86

Marketers Marketing Marketing Strategy Marketing Plan 86

Use Insider

MAY 18, 2020

With the insights you get from this data, you can set highly personalized and contextualized campaigns, trigger specific actions in your customer’s journey, and stitch the customer experience across channels and devices in a seamless way. PE (Personalization Engine). PEs specialize in deploying personalization campaigns.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Animalz blog

MAY 3, 2024

” One other challenge is the potential for layers of hierarchy between a CMO and their content team. “I have my own traffic goals, plus our team supports the rest of our 75-person marketing team as well as marketing product releases,” she says. But this isn’t always a bad thing.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Sales Force: CMO

SEPTEMBER 5, 2024

Let’s take a look at how Salesforce Marketing Cloud and Data Cloud solve these issues. Independently siloed data doesn’t provide context to the models.

Customer 59

Customer Customer loyalty New Technology Place 59

Sales Force: CMO

DECEMBER 22, 2020

Optics aside, the burden is on marketers to respect privacy when personalizing marketing messages with AI. This may be because we see more negative headlines about biased AI (as in facial recognition , healthcare recommendations , or hiring ) than positive ones about AI identifying cancer tumors that doctors miss.

Marketers 52

Marketers Marketing Digital Marketing Advertising 52

Animalz blog

MARCH 27, 2025

” Stewart Hillhouse of storyarb predicted the future content team will include a “personality marketer” who gets “the source material” alongside the “AI content operator” who “manages the plumbing” and the “campaign director” who “thinks quarterly and curates insights.”

SEO 57

SEO Content Marketing Transform B2C 57

Hubspot Marketing

DECEMBER 27, 2024

Dawn Keller, CMO for California Pizza Kitchen, recounts a story: Recently, a customer ordered mac and cheese from CPK and just got cheese. Kramer told me whether you're a team of one or leading a 200-person marketing department, the answer is the same: Prioritize, prioritize, prioritize. Where can you stand out?

Fashion 88

Fashion Marketers Marketing Entertainment 88

Animalz blog

FEBRUARY 27, 2025

Kyle Coleman – CMO at Copy.ai shares how AI is giving marketers their nights and weekends back while driving massive results. He explains how to integrate AI into marketing workflows, maintain creative quality, and identify where automation adds the most value both for business outcomes and work-life balance.

SEO 62

SEO Content Marketing B2C CMO 62

Lynton Web

NOVEMBER 12, 2024

For instance, non-technical stakeholders, such as a marketing executive or a CMO, may come in with a specific request to see financial data in HubSpot, focusing solely on the desired result without understanding the steps to get there.

CRM 52

CRM Transform CMO Management 52