Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. Centralized data: An MPM platform gathers all our marketing data in one place.

Management 108

Management CMO Marketing Automation Platform Marketing 108

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​.

Retail 117

Retail CMO Customer Journey Shoppers 117

Hubspot Marketing

SEPTEMBER 12, 2024

So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. Especially when traditional ads are becoming increasingly ignored or skipped over, PoN advertising hits when your audience is already laser-focused.

Advertising 112

Advertising Advertisers Transform CMO 112

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 145

CMO Marketing Marketers Health 145

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 121

CMO Non-Profit Transform Advertising 121

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. That’s great for me as a consumer and less great for me as a marketer. Advanced A/B Testing “A/B testing, but make it more ” sounds more like a meme than a marketing tool.

Analytics 125

Analytics Customer Journey CMO Marketing 125

Duct Tape Marketing

OCTOBER 3, 2024

Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities. 13:05] How do you scale this model? [18:03]

CMO 86

CMO Manufacturing Management Branding 86

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% The most-cited challenge in that same study was implementation challenges. Many are also being asked to do more with less.

Transform 137

Transform Branding CMO Education 137

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” The phrase, “We decided this is a social campaign,” gets thrown around far too often and typically the social team wasn’t a part of the decision in the first place.

CMO 126

CMO Entertainment Communications Branding 126

Hubspot Marketing

OCTOBER 31, 2024

Instead of trying to compete for web traffic everywhere, zoom in on one or two places where you can truly win. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Logistics 115

Logistics CMO SEO Education 115

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 94

CMO Price Transform Marketing Strategy 94

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

Retail 113

Retail Shopper Market Shoppers Advertisers 113

Hubspot Marketing

JULY 25, 2024

With these details in place, we were ready to launch our AI experiment and track its impact on customer interactions. Get your AI experiment to a good enough place, get it out in the wild, and then iterate based on real-world feedback," Emmy says. Start experimenting now. That’s where you’ll see the magic start to happen."

Customer 106

Customer Key Performance Indicator User-Generated CMO 106

Set Up

APRIL 6, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She got knocked down so many times and came from this enormously challenging place, and it was just unceasingly remarkable about what she did all the time. Never miss a CMO Spotlight!

CMO 98

CMO Fashion Thought Leadership Performance Marketing 98

Orbit Media Studios

AUGUST 6, 2024

The Orbit Media site uses a cookie consent banner for visitors from those places. In both GA4 and Plausible, we separated the traffic from places where the banner was shown (for us, that’s California and European users) with traffic from places where the banner wasn’t shown. It tracks traffic using only Javascript.

Analytics 132

Analytics Law eCommerce CMO 132

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO 80

CMO B2C Marketing Marketers 80

Hubspot Marketing

JANUARY 20, 2025

To help us unpack RCAs, I talked with Ellen Smolko , a fractional CMO at Foresight Performance. Theres a place in this process for extreme ownership and to follow through on improvements personally. While you should own failure and learn from it, you cannot do so in a place where you dont feel safe. What was I doing wrong?

Management 115

Management Place CMO Energy 115

Hubspot Marketing

JANUARY 17, 2025

After this system was in place, it was time to step back and see if it would actually work. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpots CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Transform 118

Transform CMO Influencer Marketing Education 118

Hubspot Marketing

MARCH 27, 2025

Then, it adds those actions to your existing action list, helping you keep track of everything you need to do in one place. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpots CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Transform 104

Transform CMO Communications New Technology 104

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 91

CMO Key Performance Indicator Transform Thought Leadership 91

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 119

Customer Direct Mail Transform Health 119

Hubspot Marketing

NOVEMBER 26, 2024

Talkwalker's former CMO Elena Melnikova emphasizes the importance of reading the room when creating ads for social media: “Too commercial, and this young audience will scroll past your brand, looking for the next dance routine. Sometimes the most popular social platform isn’t the right place to find your audience.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 80

CMO Customer Journey Transform User-Generated 80

Hubspot Marketing

NOVEMBER 19, 2024

You’ll also see researchers place greater weight on responses based on a respondent’s influence over a final decision. Everybody is posting something , so look into some of the most common places: Social media like Facebook, X, Instagram, LinkedIn, and TikTok. Google Trends offers a fine top-level place to begin.

Market Research 121

Market Research B2C Marketing Marketers 121

Duct Tape Marketing

NOVEMBER 15, 2023

Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. Questions I ask Ryan Stewart: [00:47] How do you define fractional CMO? [03:18] 03:18] What are the main challenges for those attempting the fractional CMO model? [07:17]

CMO 92

CMO Law Non-Profit Promotion 92

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? So put trust seals all over the place. Great Places to Work award goes on your careers page. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Letting the visitor know how well you do it. The first part is easy. Bonus prompt!

Copywriting 111

Copywriting Transform SEO Place 111

Backlinko

OCTOBER 16, 2024

For instance, you rarely see a CMO or VP of SEO role appear on a job board. Build Your Network SEO is no different from any other industry. A lot of the time, you land a job because of who you know , not what you know. The more senior the role, the more true this is.

SEO 106

SEO Search Marketers CMO Marketing 106

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 06:14] One challenge of the Fractional CMO model is essentially selling your time.

CMO 94

CMO Transform Shipping Social Media Marketing 94

Adobe Experience Cloud Blog

JANUARY 31, 2020

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? If not, why bother collecting data in the first place? And does your team know what you mean? But data tells the truth.

CMO 161

CMO Thought Leadership Marketing Marketers 161

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers.

Communications 66

Communications CMO Transform Customer Journey 66

Duct Tape Marketing

DECEMBER 18, 2024

John Jantsch (02:27.416) that's probably going to be very focused on execution, hire full-time marketing leader, maybe a CMO or fractional CMO, maybe pretty expensive. We need to hire a marketing fractional CMO. Do I have a system in place to make it work? So the traditional solutions, I already talked about them.

CMO 73

CMO Transform Marketing Marketers 73

Orbit Media Studios

FEBRUARY 4, 2025

Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. New Research (plus tips from 9 veteran content pros) Andy Crestodina There is more where this came from… The best content from this blog are available all in one place our book. This is why you have Analytics. To find insights like these.

Analytics 111

Analytics CMO User-Generated Content Marketing 111

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. Write for many websites A brand that appears in more places is more likely to be recommended by the AI. Be active in the places where your audience spends time This is a foundational marketing activity that has new relevance in the AI era.

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

OCTOBER 22, 2024

Jessica Apotheker , a marketing leader and CMO at Boston Consulting Group, explains why organizations need to build such a customized reporting setup. You’re tired of exporting data from half a dozen platforms and consolidating it in one place only to spend hours extracting using insights. I get it: reporting is a chore.

Analytics 121

Analytics Transform CRM Marketing 121

Sprout Social

OCTOBER 11, 2024

Unless you have a specific partnership in place (which is notoriously hard to obtain), it’s typically best practice to avoid using sports industry IP in your content. Also, attempting to market yourself in the physical space where an event is taking place could be frowned upon. Both of these areas can be murky.

Transform 93

Transform Gen Z Fashion Food 93

Martech

DECEMBER 11, 2024

We had earlier met with Mitel CMO Eric Hanson. Working in a contact center can be stressful, there’s high churn, and, as a result, some say contact centers are understaffed in the first place. Domingos is CTO at Mitel, a half century-old Canadian communications business. But this is not necessarily a case of AI stealing jobs.

Customer 107

Customer Health Transform Communications 107