Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 90

CMO Key Performance Indicator Customer Journey Marketing Strategy 90

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52

CMO B2C Fashion Advertisers 52

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. Welcome to another CMO Confessions podcast! Data-Driven Marketing. B2C Trends for B2B Marketing.

CMO 52

CMO B2C Market Trends Shipping 52

Martech

OCTOBER 13, 2023

Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. The hack as a marketer is how do you get into the feeds without buying an ad [on social], and pushing it in the feed organically so people want to talk about it.” Experiential culture.

CMO 125

CMO Advertisers Advertising Retail 125

Adobe Experience Cloud Blog

APRIL 25, 2017

Next, Steve invited a group of executives to join him on stage to share their insights on marketing in the Engagement Economy. The first was a panel led by Jamie Gutfreund , Global Chief Marketing Officer at Wunderman. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

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Analytics Product CMO Marketing 118

Hubspot Marketing

JANUARY 7, 2024

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. This is a way to work together and gain alignment.

Transform 106

Transform Copywriting CMO Marketing 106

Sprout Social

JUNE 27, 2022

Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. ad There’s no way I could survive the corporate world without having everything I could ever possibly need in one place – thanks @Paycom #corporate #9to5. ? Our CMO approved.

Branding 145

Branding B2C Real Estate User-Generated 145

Martech

MARCH 25, 2024

For example, you might have a “digital demand gen” pod with search marketers, marketing ops, web developers, conversion analysts and sales enablement. Or a “product marketing” pod with product experts, messaging strategists, content creators and sales trainers. In your inbox.

Marketing 113

Marketing Marketers CMO Communications 113

Martech

AUGUST 24, 2023

The ridesharing experience and media ecosphere show how hundreds of millions of North American customers annually are getting from place to place for travel needs and entertainment. market share, to Uber’s 74%, according to Bloomberg Second Measure. The company has 26% of ridesharing’s U.S. Growing ad network.

Real Estate 98

Real Estate Retail eCommerce Advertisers 98

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Account-based marketing is the key to targeting and engaging key accounts at scale. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. Crissy Field is another great place to check out, and not just for catching Pokemon.

Thought Leadership 134

Thought Leadership Transform Entertainment CMO 134

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Product innovation moves faster.

Marketing 108

Marketing Marketers CMO Advertisers 108

Martech

JUNE 8, 2023

Also pictured, Erin Pryor, First Horizon Bank CMO. Generative AI across the suite In support of this “AI is UI” concept, the main topic of discussion at Connections was the extension of Einstein GTP not only across all the clouds that make up the Salesforce suite — Marketing, Sales, Service, etc — but also to Slack and Tableau.

Customer Journey 110

Customer Journey User-Generated Shipping CMO 110

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. ” This approach resolves the tension many content teams face between maintaining quality and scaling production. He’s the CMO at Copy AI. This one does.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Duct Tape Marketing

APRIL 23, 2025

And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.

Price 61

Price CRM CMO User-Generated 61

Duct Tape Marketing

JUNE 13, 2024

She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. I need product marketing agency that's going to help me position my brand. So Katie, welcome to the show.

CMO 90

CMO Transform Price Digital Marketing 90

Martech

FEBRUARY 9, 2024

They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps.

Finance 105

Finance New Technology CMO Analytics 105

Adobe Experience Cloud Blog

AUGUST 18, 2016

Reaching your customers at the right time, in the right place, with the right message requires navigating an increasingly complex ad tech ecosystem. To ensure real-time, relevant marketing, you need the right technology solutions to process all the different inputs and outputs of data.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Duct Tape Marketing

APRIL 16, 2025

And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.

CRM 41

CRM CMO Management Product 41

Adobe Experience Cloud Blog

APRIL 18, 2017

If you are unclear how account-based marketing fits into the marketing strategy you currently have in place—join this session! Account-Based Marketing Meet-Up—Mike Telem, VP of Product Marketing at Marketo and GM of Marketo Israel.

Thought Leadership 91

Thought Leadership CRM Marketing Marketers 91

Search Engine Land

JANUARY 22, 2024

What usually works : Placing that lead form above the fold on your landing page. Sharing relevant results from relevant articles titled “Top 50 tests every marketer should know about” (e.g., And we all know time is money, so your clients (or CMO and CFO) will thank you for that. Product-market fit isn’t identical.

Customer Journey 96

Customer Journey PR Marketing Marketers 96

Duct Tape Marketing

SEPTEMBER 30, 2022

Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] 2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing? [2:48] 3:23] As CMO, how do you look at the customer journey? [5:26]

CMO 94

CMO PR Marketing Marketers 94

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process.

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CMO Management Product Customer 89

Hubspot Marketing

DECEMBER 28, 2023

With this structure in place, working from home will not cause your work to invade your personal life. This structure will help keep you focused and productive,” says Ginny Mineo. Mallikarjunan says, “Have a place you go specifically to work. Google Calendar makes this easy. Are mornings for writing while you’re in the office?

Energy 109

Energy Food Entertainment Logistics 109

Duct Tape Marketing

NOVEMBER 9, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. It's a combination of strategy, execution, and in our case automation.

Real Estate 93

Real Estate Price Marketing Marketers 93

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Advanced – Optimized processes in place, sophisticated use of technology and tools, strategic partner to Board and senior leadership.

Transform 52

Transform CMO Marketing Marketers 52

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It’s much more than a place to share family photos. But marketing, in many organizations, is stuck in the past.

Thought Leadership 141

Thought Leadership Marketing Marketers CMO 141

The CMO Survey

JANUARY 29, 2019

The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% Adobe gave up larger, one-time software sales (often with physical CDs to match), to deliver a fully functional product delivered on a modest monthly pay-as-you-consume basis.

eCommerce 100

eCommerce Transform CMO Retail 100

Animalz blog

JULY 16, 2024

If you lean more towards the creative side and are more senior than an individual contributor on a growth team, I would hunt for roles on product marketing teams or what’s called an “audience team.” Content marketers often own SEO. But then you also create all the content for events, PR, product marketing.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. For example: If your landing page doesnʼt match the aesthetic of a banner ad, then people will often (rightfully) assume they’re in the wrong place and leave. Donʼt place extraneous offers or navigation on the page that could draw the user into doing something else.

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Whitepaper eBook Promotion Communications 105