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Watching B2B TV: Thursday’s Daily Brief

Martech

Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. They avoid being placed on fake news sites trafficking conspiracy theories, but also lose placement on news sites that trafficking facts. Good guy detection technology can’t keep up with bad guy technology,” Fou said. Read more here.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Search Engine Land

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load.

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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

Her advice was to “start being brilliant at the basics” “Look at what you’ve already got, as an organisation, and look at how you can bring that into one place to democratise that data, clean it up, and allow people to have access to it, to start asking, ‘So what?’”

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

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