SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. ” Their research demonstrates that companies placing marketing at the core of their growth strategy consistently outperform their peers by 1.5-2x

CMO 92

CMO Transform Analytics Communications 92

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. CMOs can learn from Jobs.

Transform 109

Transform CMO Whitepaper Marketing 109

Marketing Insider Group

APRIL 18, 2013

CMOs see the need to define the vision and path to real marketing transformation. Earlier this month, Caren Fleit and Brigitte Morel-Curran from Korn-Ferry released “ The transformative CMO : Three must-have competencies to meet the growing demands placed on marketing leaders.” ( No registration required. ).

Transform 106

Transform CMO Marketing Marketers 106

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 107

Transform Direct Mail Customer Journey Marketing 107

Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

Transform 126

Transform Customer Journey Analytics Marketing 126

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 124

Customer Direct Mail Transform Health 124

Hubspot Marketing

JANUARY 17, 2025

In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. After this system was in place, it was time to step back and see if it would actually work. But what and how?

Transform 116

Transform CMO Influencer Marketing Education 116

Marketing Insider Group

JUNE 29, 2020

With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’.

Transform 101

Transform Thought Leadership CMO Place 101

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Unless you have a specific partnership in place (which is notoriously hard to obtain), it’s typically best practice to avoid using sports industry IP in your content.

Transform 93

Transform Gen Z Fashion Food 93

Sprout Social

APRIL 29, 2025

Fueled by a world-class product and newly international team, Sprout went public in 2019a truly transformative moment in our company history. Its the first place people go to discover trends and products, engage with communities, research brands and make purchase decisions. Social media has become the epicenter of culture.

Transform 108

Transform CMO Marketing Mix Customer Journey 108

Adobe Experience Cloud Blog

AUGUST 18, 2016

Here are three ways that technology is transforming marketing: 1. Reaching your customers at the right time, in the right place, with the right message requires navigating an increasingly complex ad tech ecosystem. This implicates that the CMO’s definition of success is being redefined.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Hubspot Marketing

MARCH 27, 2025

So, think of the steps below not as hard-and-fast rules but as a beginners guide: This is a quick and easy way to get started, but it only showcases a small portion of Claudes huge potential to transform how you work. Then, it adds those actions to your existing action list, helping you keep track of everything you need to do in one place.

Transform 102

Transform CMO Communications New Technology 102

Hubspot Marketing

FEBRUARY 12, 2024

Way back in 2022, our own CMO, Kipp Bodnar, shared the same sentiments in this post. Explaining the value your consumer will receive in exchange for their information and why you're collecting the data in the first place is critical for building trust. Be transparent with your consumers.

Transform 131

Transform Advertising Advertisers CMO 131

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 126

CMO Non-Profit Transform Advertisers 126

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Youre ready for the next stage in your transformational journey. Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. Or opportunity?

Transform 64

Transform User-Generated CMO Copywriting 64

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So Get MarTech!

Transform 98

Transform Retail Shoppers Price 98

Martech

DECEMBER 11, 2024

We had earlier met with Mitel CMO Eric Hanson. ” Generative AI, says Domingos, has transformed everything. Working in a contact center can be stressful, there’s high churn, and, as a result, some say contact centers are understaffed in the first place. It was a little difficult to use, needed a lot of programming.”

Customer 112

Customer Health Transform Communications 112

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 145

CMO Marketing Marketers Health 145

Hubspot Marketing

NOVEMBER 19, 2024

You’ll also see researchers place greater weight on responses based on a respondent’s influence over a final decision. Everybody is posting something , so look into some of the most common places: Social media like Facebook, X, Instagram, LinkedIn, and TikTok. Google Trends offers a fine top-level place to begin.

Market Research 121

Market Research B2C Marketing Marketers 121

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. Jessica Apotheker , a marketing leader and CMO at Boston Consulting Group, explains why organizations need to build such a customized reporting setup.

Analytics 120

Analytics Transform CRM Marketing 120

Hubspot Marketing

MAY 24, 2022

To adjust to a privacy-first world, marketers will need to ensure they have systems in place to collect and measure first-party data effectively. Marketers that effectively use their first-party data can generate 2X the incremental revenue from a single ad placement or outreach.

Transform 125

Transform CMO Customer Advertising 125

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. You can learn from industry experts and be inspired by incredible spotlight talent.

Transform 86

Transform Finance Energy Customer 86

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers.

Communications 76

Communications CMO Transform Customer Journey 76

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? So put trust seals all over the place. Great Places to Work award goes on your careers page. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Letting the visitor know how well you do it. The first part is easy. Bonus prompt!

Copywriting 112

Copywriting Transform SEO Place 112

Unbounce

JULY 5, 2023

Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) It’s the scene at the end of Clue when Wadsworth runs around all the rooms explaining how and why the murders went down. ”) The best part about AI for analytics is that it never rests.

Transform 126

Transform Analytics Marketing Marketers 126

Hubspot Marketing

FEBRUARY 25, 2025

Sathish notes that making it an educational process leads to better outcomes: By focusing on educational content that addresses specific pain points and offering tools that help prospects build internal business cases, marketers can transform the evaluation stage from a bottleneck into a powerful conversion driver.

Transform 84

Transform Marketing Marketers Gen Z 84

CMO Network

SEPTEMBER 24, 2023

Many of these market corrections are being propelled by a more empathy driven economy that must place the customer at the heart of any enterprise.

Transform 95

Transform CMO Place Customer 95

Duct Tape Marketing

DECEMBER 18, 2024

This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises. John Jantsch (02:27.416) that's probably going to be very focused on execution, hire full-time marketing leader, maybe a CMO or fractional CMO, maybe pretty expensive. Hire an agency.

CMO 73

CMO Transform Marketing Marketers 73

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. Leave behind: Social Media as a Place to Pitch. SOCIAL MEDIA.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 94

CMO Price Transform Marketing Strategy 94

Hubspot Marketing

JANUARY 4, 2021

While I suspect a lot of us are feeling some virtual burnout right now, there will still be a place for these kinds of events, even after we resume in-person ones. There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be.

Market Trends 145

Market Trends Transform CMO Marketing 145

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 92

Transform Inbound Marketing Analytics CRM 92

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO 69

CMO Price Marketing Marketers 69

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like? Personalize everything. Browsing data like company name, location, etc.

Transform 174

Transform CRM B2C CMO 174

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Transform Energy Health 77

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer.

Management 131

Management Transform CMO eBook 131