Marketing Insider Group

JULY 10, 2014

Julie Long: “PR companies like GolinHarris have realigned their company structure to account for the 24-7 connected consumer business model through the creation of holistic engagement centers. What role do you think content marketing has specifically played in helping to change the PR industry?”. “I f5823b ;">. We are too smart.

Content Marketing 111

Content Marketing PR B2C CMO 111

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro. Source: SEMRush.

Transform 107

Transform Thought Leadership PR CMO 107

Welcome Software

JANUARY 24, 2025

8 key benefits of integrated marketing By adopting an integrated approach to marketing, you strengthen the alignment between all departments in the marketing org, and have some cross-functional benefits too: Check out our CMO guide on how to improve team alignment as a marketing leader.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Adobe Experience Cloud Blog

JUNE 30, 2015

I’ll favorite and engage with posts on both my personal and corporate Twitter accounts and send a note to my teammates if there’s anything of PR interest or any product-related questions. I also meet with the Social Media Managers at other companies to explore cross-promotion strategies.

Management 134

Management Thought Leadership PR CMO 134

Set Up

MARCH 21, 2022

Set up CEO, Joe Koufman , virtually sat down with Lindsay Listanski , the former VP of National PR and Communications and recently promoted National Vice President of Field Marketing for Coldwell Banker. She believes that her communication superpower has helped her excel in PR and Communications and led to her career advancement.

CMO 52

CMO PR Thought Leadership Communications 52

Content Marketing Institute

AUGUST 31, 2023

Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. AI helps me promote our content in more ways and in less time than I thought possible. It never gets tired of sharing insights with you.

Content Marketing 135

Content Marketing PR Law CMO 135

Marketing Insider Group

FEBRUARY 12, 2013

PR was an obvious early hit. At the same time, a lot more content being produced means there’s a lot more poor content and click-baiting going on, so every promotion platform is having to confront how they balance short-term revenue with long-term credibility. What do you see happening in Content Marketing today?

PR 111

PR Thought Leadership Marketing Marketers 111

Marketing Insider Group

JUNE 26, 2023

As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. Is your digital PR creating a consistent frequency of third-party mentions on other sites? Marketing becomes more complex every day. Compare cost to effect. Is everything up to date?

Key Performance Indicator 105

Key Performance Indicator CMO Marketing Marketers 105

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. Promote the content through social, email, paid and direct traffic Repeat The content-driven approach is much more passive and offers less control. We could not do anything besides digital PR for a few months, and the organic traffic doubled.

PR 122

PR SEO User-Generated CMO 122

Marketing Insider Group

JULY 31, 2023

To create content that does its trust-building job, marketers need to look beyond their own promotional skill sets. Each CMO and marketing team must find the best options for their situation to establish effective partnerships that enable the creation of compelling, targeted content that resonates with consumers.

Health 98

Health PR Food Marketing 98

Orbit Media Studios

MARCH 10, 2024

Promote the piece persistently Our first job is to drive traffic to the article. This will further expand the reach and show the writer that you’re paying attention and helping to promote, especially if you mention them again 4. Here’s a prompt from AI advisor and CMO, Liza Adams. The more, the better. AI can help.

PR 107

PR SEO CMO Energy 107

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Instead of using Buffer to promote new posts, though, Zach likes MeetEdgar.

Promotion 57

Promotion Transform Logistics Manufacturing 57

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Or maybe you want to promote a culture of great design and innovation. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 111

Customer CMO Customer Journey Marketing 111

Search Engine Land

DECEMBER 16, 2022

” “How best do I talk to my CMO and the CFO on budgets?” You can also show them how your efforts are helping promote other digital marketing channels while boosting customer retention rates through more personalized offerings based on understanding the customer experience. “What key metrics matter to the CEO?”

Communications 84

Communications SEO CMO PR 84

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. I helped them and thought how much fun it is to be able to give people free things and to promote your brand in this environment. That made me want to go into PR and special events. And now I have a method.

Transform 105

Transform PR Marketing Marketers 105

Bannerflow

FEBRUARY 12, 2020

It looks after all of Sky’s content advertising and campaigns, Sky and NOW TV’s promotion, Sky’s master brand as well as Sky’s portfolio of content brands. Finally, the proliferation of outputs and the grey areas that now exist between advertising, promotion, PR and social, for example.

Transform 90

Transform Customer Journey PR Marketing 90

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Or maybe you want to promote a culture of great design and innovation. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Orbit Media Studios

OCTOBER 25, 2023

Andy Crestodina Co-Founder / Chief Marketing Officer of Orbit Media Andy Crestodina is the co-founder and CMO of Orbit Media. The target and topics are the beginning, but there are many other aspects to a comprehensive strategy. Can you imagine how AI could help build out this content strategy? Can it do it now?

Thought Leadership 132

Thought Leadership Content Marketing PR CMO 132

Duct Tape Marketing

JANUARY 4, 2023

Andrew is the CMO of Semrush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 95

CMO SEO Direct Mail Advertising 95

Search Engine Land

MARCH 7, 2023

SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. SEM is about bringing both SEO and PPC together to promote your website or brand by increasing visibility on search engines through paid and organic traffic. You need both SEO and PPC to succeed with an SEM strategy. Let me walk you through this.

SEO 92

SEO PR Marketing Marketers 92

Content Marketing Institute

JULY 24, 2018

” Andy Crestodina , co-founder, CMO, Orbit Media. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. This program would pay for itself!”

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Rock Content

DECEMBER 14, 2020

Back in the day, whenever brands needed journalistic promotion, they had to go to outside channels and third-party companies and then pitch whatever they wanted to publish. McDonald’s CMO, Larry Light, created the concept in 2004. Usually, brand journalism is a combination of Marketing and journalism through PR.

Branding 59

Branding Transform CMO PR 59

Sprout Social

JANUARY 18, 2017

Campaign: The specific campaign you were promoting that got them there. Appending additional UTM parameters can help you drill down to as many variables as your heart (Or CMO) desires. We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog.

Analytics 102

Analytics PR Influencer Marketing CMO 102

AWeber

FEBRUARY 13, 2024

The videos don’t promote its product, but they do appeal to its audience and generate consistently high engagement. Valerie Lavska CMO Promodo Benefits of microblogging The greatest advantage of microblogging is that it gives you a solid path to creating a large, engaged audience on nearly any social platform.

Non-Profit 101

Non-Profit User-Generated Entertainment Promotion 101

Marketing Insider Group

JANUARY 6, 2020

Marketing and PR professionals, company leaders, and content creators and managers will all get valuable insights and education from this conference. It’s just intimate enough to promote productive networking between attendees. Social Media Marketing World. March 1 – 3, San Diego, CA. MarketingProfs B2B Forum. Dreamforce.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Hubspot Marketing

MARCH 5, 2025

Marketers use marketing analytics to understand if marketing promotes a product or service successfully and increases sales. A second B2B marketer, Christian Hed , CMO of Dstny , also values the role of customer acquisition. B2B marketing analytics is data that helps you understand your product, service, and/or audience.

Analytics 62

Analytics Customer Acquisition CRM Marketing 62

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. Enterprise content marketing is an exercise in collaboration. The 40-person team handles: Social media.

Entertainment 73

Entertainment PR CMO Content Marketing 73

Sprout Social

AUGUST 1, 2019

To create a social strategy with business impact, it’s important to build an understanding of other traditional and digital marketing approaches: email, events, lead generation, PR and more. Our design team developed new title image templates that our social team started using to promote our content.

Management 112

Management Copywriting Communications Social Media Marketing 112

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. characters.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. James is our AI enhanced creative director who runs an in-house content and PR shop. So it’s clear that the ethics of AI were very much coming through, that it’s been trained or programmed to just not allow elephants to be promoted as a form of entertainment. [00:12:54]

Marketing 126

Marketing Marketers Entertainment Transform 126

Rock Content

NOVEMBER 6, 2017

Gabriel Shaoolian, founder of digital agency Blue Fountain Media, agreed brands should cater to specific days by including keywords like “Black Friday” or “Cyber Monday” to help consumers easily find your promotions and products. Most marketers will look to do this, so it’s important to stay competitive,” he said. Bauman agreed.

Retail 40

Retail SEO PR User-Generated 40

Search Engine Land

JULY 1, 2024

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. Scale brand awareness through the creation of more PR opportunities. End screen magic : Use cards and end screens to promote related videos and keep viewers engaged with your channel.

SEO 106

SEO PR User-Generated Shoppers 106

Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. Do you still think that journalism and PR are useful skills to learn for content marketers? When it came time to talk about promotions and team structure, I wanted a director title.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew is the CMO of SEMRush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 98

CMO SEO Education Direct Mail 98

Buffer Marketing

OCTOBER 12, 2023

The collection comprises six teas, each themed around leisure activities, infused with detoxifying, mood-enhancing, and wellness-promoting ingredients. I have done calls with the CMO of Liquid Death for business advice, taken classes with Sophia Amoruso through her business class school, and made so many entrepreneur friends.

PR 123

PR Finance Shipping Energy 123

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. Everyone wants to do it, but no one really knows what it is. What isn’t it?

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. Everyone wants to do it, but no one really knows what it is. What isn’t it?

Thought Leadership 74

Thought Leadership PR CMO SEO 74