Chief Martec

APRIL 7, 2022

Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. With kudos to Samantha McGarry at Inkhouse PR for arranging this session.).

Real Estate 132

Real Estate Global Marketing PR Fashion 132

Duct Tape Marketing

MAY 1, 2024

John (04:18): Many years ago, PR was about getting media mentions, and we used to do some of this kind of original research just because a lot of people would be writing a story about something and they wanted research to validate their story. And the fractional CMO was like, no, that's almost bottom of the list.

Transform 83

Transform Thought Leadership Real Estate CMO 83

Search Engine Land

JULY 1, 2024

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. It’s moving beyond sending authority and engagement signals to capture SERP real estate; it’s better to leverage social media to create demand that will be captured via referral traffic and organic searches on Google.

SEO 106

SEO PR User-Generated Shoppers 106

Unbounce

NOVEMBER 2, 2023

I, of course, am Pete Housley, CMO at Unbounce. Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. We have some big podcast news today.

PR 98

PR Marketers Marketing Non-Profit 98

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. in real estate, and 109.9% of revenue. in manufacturing.

Advertising 52

Advertising Advertisers Retail Shoppers 52