Martech

MARCH 18, 2025

Buyers now use AI-powered “buyer bots” to pre-screen vendors, analyze product-market fit, validate competitive claims and even ballpark the pricing that buyers should offer vendors all before engaging with a sales team. The commercial officer will not be a re-skinned CMO but a leader with more business and financial acumen.

CMO 116

CMO Transform Price Education 116

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO 71

CMO Price Marketers Marketing 71

The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. increase) while pressures for low price continue to drop (by 21.3%) since August 2019. #7 near the historical average for The CMO Survey over the last decade (~5.6% 10 – The CMO Survey Award for Marketing Excellence. 1 – Growth Strategies.

CMO 130

CMO Retail Price Communications 130

Martech

NOVEMBER 27, 2024

There is a free version and a Pro version (priced similar to Google Gemini at $30 a month) that will integrate into your Microsoft 365 suite. Have you heard of Copilot, Microsoft’s new “AI Companion.” The partnership with OpenAI has all the bells and whistles of ChatGPT 4.0 (see see below).

Transform 124

Transform B2C CMO New Technology 124

Hubspot Marketing

JULY 25, 2024

AI Chat Test Next Steps and Thinking Ahead Our next major AI chat test is now happening on the pricing page. Here, the AI chatbot has been trained to not only handle product-related questions — but also to help prospective customers understand our packages and pricing, even enabling touchless purchases in some cases.

Customer 106

Customer Key Performance Indicator User-Generated CMO 106

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 94

CMO Price Transform Marketing Strategy 94

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. percent report that their customers are willing to pay a higher price for more climate-friendly offerings. Fewer than half of marketing leaders (47.4

CMO 130

CMO Digital Marketing Transform Marketers 130

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 124

Customer Direct Mail Transform Health 124

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketers 98

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO 80

CMO B2C Marketers Marketing 80

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 91

Transform CMO Marketing Strategy Marketers 91

Hubspot Marketing

FEBRUARY 25, 2025

Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. For example, a lead that downloads a research report and visits your pricing page is likely ready to move to BOFU and a sales conversation. Their boss, like a VP of Marketing or a CMO.

Transform 85

Transform Marketers Marketing Gen Z 85

Martech

APRIL 22, 2025

The CMO leans back, impressed by the digital experience platform (DXP) vendor demo. Last quarter, I sat with a healthcare CMO reviewing their team bandwidth. Companies get the basic website live, then the complicated stuff the schmancy personalization and omnichannel orchestration that justified that enterprise price tag?

CMO 69

CMO Retail Manufacturing Price 69

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. What is the difference between a CMO and a fractional CMO?

CMO 90

CMO Transform Education Marketing Strategy 90

Hubspot Marketing

NOVEMBER 19, 2024

The product or service is therefore straightforward: Here’s the car with certain features and the price. Price, product features, and customer support are all differentiators your buyers will care about. VP of Marketing or CMO). But the car dealership is selling to you , the ultimate buyer. B2B buying gets complex quickly.

Market Research 121

Market Research B2C Marketers Marketing 121

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 91

CMO Key Performance Indicator Transform Thought Leadership 91

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 80

CMO Customer Journey Transform User-Generated 80

Duct Tape Marketing

FEBRUARY 22, 2024

Unlocking the Secrets to Premium Pricing in Professional Services written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Professional services are tough to price, right?

Price 92

Price Communications CMO Product 92

SocialPilot

JANUARY 27, 2025

a CMO, IT manager, or procurement officer). Competitive pricing plans are suitable for businesses with varying budgets. Pricing: SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Cons Premium pricing may deter smaller businesses. 5 (G2) & 4.4/5

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Duct Tape Marketing

DECEMBER 18, 2024

John Jantsch (02:27.416) that's probably going to be very focused on execution, hire full-time marketing leader, maybe a CMO or fractional CMO, maybe pretty expensive. This is how we ought to price it. We need to hire a marketing fractional CMO. So the traditional solutions, I already talked about them. Hire an agency.

CMO 73

CMO Transform Marketers Marketing 73

Adobe Experience Cloud Blog

JANUARY 20, 2015

Are you priced about right? Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What’s happening when people go online to buy you? What happens when they search your name? What happens when they walk down the aisle?

CMO 134

CMO Automobile Customer loyalty Marketers 134

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Duct Tape Marketing

APRIL 14, 2025

But for many small businesses, this comes at a high price. Hiring a Chief Marketing Officer (CMO) or Marketing Director costs between $15,363 and $29,732 per month. Download The Fractional CMO Agency Model eBook. You can provide real-time input, and your team is fully dedicated to your brands voice and vision.

CMO 41

CMO eBook Marketers Marketing 41

Set Up

JUNE 6, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She believes they prioritize accessibility through price and their experience online. “ Believe in yourself, believe that you can do whatever you set yourself up to do. Q4 | What brand do you admire?

CMO 69

CMO Thought Leadership Price Performance Marketing 69

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. reporting gains and 28.4% reporting losses.

CMO 130

CMO Transform Customer Acquisition B2C 130

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. Similarly, low price has risen through ranks and is now the second-most highly ranked customer priority, up from number-five in September 2021. percent pre-pandemic.

CMO 130

CMO Finance B2C Marketers 130

CMO Network

AUGUST 1, 2023

Microsoft announced new pricing and features for its Copilot along with Bing search enterprise. A look at Microsoft's AI strategy and its competitive outlook.

Price 96

Price CMO 96

Hootsuite

MARCH 21, 2025

Add a product image, name, description, website link, and price. You can choose to manually add products to a set or use filters to automatically group products by type, price, or other attributes. Option A: Commerce Manager 1. Log into Commerce Manager. Select your catalog and click Add Products. Select Manual.

eCommerce 92

eCommerce Shoppers User-Generated Entertainment 92

Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. With this information, they launched a coupon app that sold name brand items and duplicates at a lower price, and it ended up being wildly successful. “We Never miss a CMO Spotlight! First Name. Email Address.

CMO 64

CMO Thought Leadership Communications Price 64

Adobe Experience Cloud Blog

MAY 23, 2014

You see, RyanAir is a low-cost Irish airline that operates primarily throughout Europe, and is known for offering a “no-frills” service at bargain prices. Earlier this month, RyanAir CMO Kenny Jacobs announced that he will be overhauling the customer experience. Perhaps in was the September 2013 drop in share price.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Martech

DECEMBER 26, 2023

This added context gives customers, as well as marketers, more confidence for higher-priced sales. It’s becoming clear that the B2B marketing landscape will undergo a transformative shift around accessibility, video and AI in 2024,” said Jennifer Griffin Smith, CMO for digital experience company Acquia.

Customer 145

Customer Transform CMO Retail 145

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Promotion was just one part of the “Four Ps”— product, price, place and promotion”, a concept developed in the 1950s to describe marketing, Brenner explained. The CMO spends money at the CEO’s request.

CMO 127

CMO Marketers Marketing Law 127

Martech

JUNE 24, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a national hotel chain. MarTechBot now has 10+ personas to provide more targeted responses. Tone) Please keep responses simple.

Transform 109

Transform CMO Key Performance Indicator Customer loyalty 109

Hubspot Marketing

APRIL 1, 2025

A $0 price point puts pressure on competitors who charge for access to equivalent models. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpots CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers. are free for anyone to use.

User-Generated 60

User-Generated CMO Marketers Marketing 60

Adobe Experience Cloud Blog

DECEMBER 9, 2014

From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, to former P&G CMO Jim Stengel, we gathered rich insights about the future of marketing. The CMO didn’t decide on the product line or pricing or what the toxic waste policy should be. Once the CMO does this, everything upstream will improve.

CMO 134

CMO Manufacturing Transform Marketers 134

Duct Tape Marketing

MAY 13, 2023

However, a new model is emerging that offers more strategic value: the fractional Chief Marketing Officer Plus (CMO+). In this blog post, we will explore the differences between traditional marketing agencies and fractional CMOs, the benefits of the fractional CMO model, and how to succeed in this role.

CMO 92

CMO Key Performance Indicator Traditional Marketing Brand Management 92