Martech

MARCH 18, 2025

Buyers now use AI-powered “buyer bots” to pre-screen vendors, analyze product-market fit, validate competitive claims and even ballpark the pricing that buyers should offer vendors all before engaging with a sales team. The commercial officer will not be a re-skinned CMO but a leader with more business and financial acumen.

CMO 106

CMO Transform Price Education 106

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO 70

CMO Price Marketing Marketers 70

Hubspot Marketing

FEBRUARY 25, 2025

Sathish notes that making it an educational process leads to better outcomes: By focusing on educational content that addresses specific pain points and offering tools that help prospects build internal business cases, marketers can transform the evaluation stage from a bottleneck into a powerful conversion driver. Timing matters.

Transform 86

Transform Marketing Marketers Gen Z 86

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So Get MarTech!

Transform 98

Transform Retail Shoppers Price 98

Hubspot Marketing

NOVEMBER 19, 2024

The product or service is therefore straightforward: Here’s the car with certain features and the price. Price, product features, and customer support are all differentiators your buyers will care about. VP of Marketing or CMO). I’d interview subject matter experts and transform their ideas into actionable insights.

Market Research 121

Market Research B2C Marketing Marketers 121

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. percent report that their customers are willing to pay a higher price for more climate-friendly offerings. Fewer than half of marketing leaders (47.4

CMO 130

CMO Digital Marketing Transform Marketing 130

Unbounce

JULY 5, 2023

Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) in geek Pricing: Custom, but they offer a two-week free trial Optimizely Don’t know a lick of code but want to run A/B tests and capitalize on web visitor personalization?

Transform 126

Transform Analytics Marketing Marketers 126

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Youre ready for the next stage in your transformational journey. Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. Or opportunity?

Transform 64

Transform User-Generated CMO Copywriting 64

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 94

CMO Price Transform Marketing Strategy 94

Duct Tape Marketing

DECEMBER 18, 2024

This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises. John Jantsch (02:27.416) that's probably going to be very focused on execution, hire full-time marketing leader, maybe a CMO or fractional CMO, maybe pretty expensive. Hire an agency.

CMO 73

CMO Transform Marketing Marketers 73

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 108

Transform CMO Key Performance Indicator Customer loyalty 108

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 92

Transform Inbound Marketing Analytics CRM 92

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Transform Energy Health 77

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. What is the difference between a CMO and a fractional CMO?

CMO 90

CMO Transform Education Marketing Strategy 90

SocialPilot

JANUARY 27, 2025

a CMO, IT manager, or procurement officer). Slack: Showcasing Customer Stories on Twitter Slack used Twitter to showcase real customer stories through the #WhySlack campaign , featuring how businesses transformed their workflows using the platform. Competitive pricing plans are suitable for businesses with varying budgets.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Martech

DECEMBER 26, 2023

This added context gives customers, as well as marketers, more confidence for higher-priced sales. It’s becoming clear that the B2B marketing landscape will undergo a transformative shift around accessibility, video and AI in 2024,” said Jennifer Griffin Smith, CMO for digital experience company Acquia.

Customer 145

Customer Transform CMO Retail 145

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. They now constitute 19.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

Transform 132

Transform CMO Customer Acquisition Finance 132

yorCMO

JUNE 10, 2022

A #FinTech company was struggling with their sales and client acquisition strategies when they decided to onboard a fractional CMO. With the focused targeting of profitable accounts, and updating of pricing strategies, the company transformed. The post Changing The Trajectory Of A Company appeared first on yorCMO.

Transform 98

Transform CMO Price 98

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 90

CMO Key Performance Indicator Transform Thought Leadership 90

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 79

CMO Customer Journey Transform User-Generated 79

Hubspot Marketing

FEBRUARY 18, 2025

Knowing not just what your audience is searching for but also why they want the information can transform your content strategy. In fact, just recently, I saw a post from Ahrefs CMO Tim Soulo, who shared that 36.9% After visiting a few sites, I went with a distributor who offered the lowest price and bought the camera immediately.

Real Estate 75

Real Estate Transform User-Generated SEO 75

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. Are they accessing pricing data? It was evident to me that we needed a better customer reviews program,” said Tonkin. “At

Transform 98

Transform Customer CMO Energy 98

Adobe Experience Cloud Blog

DECEMBER 9, 2014

From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, to former P&G CMO Jim Stengel, we gathered rich insights about the future of marketing. The CMO didn’t decide on the product line or pricing or what the toxic waste policy should be. Once the CMO does this, everything upstream will improve.

CMO 134

CMO Manufacturing Transform Marketing 134

Martech

MAY 26, 2023

The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. ” Dig deeper: Breaking down the digital transformation of today’s customer journeys The right responses.

Transform 111

Transform Price CMO Marketing 111

Duct Tape Marketing

JANUARY 8, 2024

Over 20 years ago, I pivoted from tailoring bespoke, effort-heavy marketing solutions that left me exhausted and my clients less than impressed to embracing a transformative strategy: productized offerings. Get a complete fractional CMO system that changes how you think about your agency’s growth. productized marketing services.

Product Marketing 91

Product Marketing Product Transform CMO 91

Businesses Grow

APRIL 15, 2024

” It was signed by the CMO of a Fortune 100 company. Two years later, he hired me for a consulting project to transform his content marketing department. I was simply awarded the work, and I named my price. It led me to buy your latest book, and it is the best business book I’ve read in the last ten years.”

Transform 114

Transform Thought Leadership CMO Entertainment 114

Duct Tape Marketing

OCTOBER 23, 2023

The Way Forward FAQs in Relation to Fractional Marketing Officer How much should you pay a fractional CMO? What is the difference between a CMO and a fractional CMO? A fractional Chief Marketing Officer (CMO) , as opposed to their full-time counterpart, has more flexibility in defining their workload.

CMO 91

CMO Transform Manufacturing Marketing 91

Duct Tape Marketing

OCTOBER 15, 2023

So, how can marketing agencies and Fractional CMOs transition from being doers to orchestrators and achieve true scaling success without adding excessive overhead? Let's explore the key steps and strategies to make this transformation. Pricing for Profit Central to this transition is crafting the right message and package.

Transform 92

Transform CMO Price Communications 92

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Promotion was just one part of the “Four Ps”— product, price, place and promotion”, a concept developed in the 1950s to describe marketing, Brenner explained. The CMO spends money at the CEO’s request.

CMO 126

CMO Marketing Marketers Law 126

CMO Network

MAY 25, 2022

With the effects of the global pandemic playing out for the last two years, retailers were forced to accelerate their digital transformation efforts. Now with inflation on the rise, can digital technology help battle rising prices while delivering better customer experiences?

Retail 88

Retail Transform Price Customer 88

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! The Forefront of Transformation.

CMO 52

CMO Transform Retail New Technology 52

Duct Tape Marketing

JANUARY 9, 2024

The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. By embracing Fractional CMOs and prioritizing strategy-first methodologies, businesses can navigate the evolving marketing landscape and position themselves for sustained growth in 2024 and beyond.

CMO 92

CMO Customer Journey Transform Traditional Marketing 92

Set Up

JANUARY 30, 2024

At Intermark Group, we acknowledge that the professional services industry has grown more competitive as AI, automation, data-centric business strategies, and cloud technologies make it more accessible for companies to provide service solutions at various price points. However, the most notable of all changes has been the use of data.

Transform 105

Transform PR Marketing Marketers 105

Avinash Kaushik

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. To build an effective big picture scorecard for the CMO, that is not data pukey , there are three crucial challenges that have to be solved: Represent the full span of the CMO’s world.

CMO 52

CMO Analytics Retail Non-Profit 52