Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.

Product 94

Product Marketing Marketers Entertainment 94

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. Well, smart CMO, what would happen to your email revenue if you did invest?

CMO 128

CMO Email Marketing Influencer Marketing Promotion 128

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. For this prompt, try selecting the CMO persona.

Customer 116

Customer B2C CMO Customer Journey 116

Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. MarTechBot now has 10+ personas to provide more targeted responses.

Management 113

Management CMO Marketing Automation Platform Marketing 113

Martech

SEPTEMBER 23, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. Context) In addition to your other context, you are the CMO of a national healthy snacks brand.

Management 110

Management CMO Key Performance Indicator Marketing 110

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. Marketing leaders report that sales productivity has improved by an average of 5.1% Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 127

CMO Non-Profit Transform Advertising 127

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies.

Market Research 130

Market Research Shoppers CMO Retail 130

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. I’ve also been known to walk into a store for one thing and walk out with $200 of skin products. But with 80% of U.S.

Retail 123

Retail CMO Customer Journey Shoppers 123

Martech

AUGUST 20, 2024

Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team.

Marketing 131

Marketing Marketers CMO Communications 131

Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

CMO 123

CMO Transform Energy Succession Planning 123

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Theyll have the real-time data insights, and genAI content production to rapidly deliver hyper-personalized messages and experiences.

Transform 112

Transform CMO Retail CRM 112

Martech

AUGUST 16, 2024

When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Manufacturing 132

Manufacturing CMO User-Generated Product 132

Hubspot Marketing

JULY 25, 2024

For example, this viral video ad features a woman casually talking about a product while seated inside her car. Instead, low-production, personable videos are taking the lead, outperforming traditional ads on platforms like TikTok and Instagram Reels. It’s how a real person would talk about a product."

Transform 132

Transform Logistics CMO Marketing 132

Hubspot Marketing

NOVEMBER 4, 2024

Definitely not a happy camper), demographic info, even identifying a faulty product or breakdown in customer service before it snowballs. 1Mind was designed to overcome that problem with an all-knowing (about your product or service, at least) AI avatar that can deliver a human-like chat experience to customers.

Analytics 125

Analytics Customer Journey CMO Marketing 125

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. Just look at companies like Nike, Apple, Disney, and Dove, whose storytelling has turned products into household names for decades. Take Nike’s “Just Do It” campaign, for example.

Transform 123

Transform CMO Marketing Marketers 123

Duct Tape Marketing

OCTOBER 3, 2024

Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities. 13:05] How do you scale this model? [18:03]

CMO 86

CMO Manufacturing Management Branding 86

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.”

CMO 124

CMO Traditional Marketing Communications Marketing 124

Martech

AUGUST 21, 2024

With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. Marketing – seducing: “Let me share five exciting reasons why this product will change your life!” Their CMO owns marketing, sales and support. Take the Swiss company Straumann Group.

Customer 112

Customer Transform Logistics Finance 112

Martech

DECEMBER 27, 2024

In 2025, as social media platforms evolve with stricter content moderation and shifting algorithms, brands, businesses, and the growing creator economy will find it increasingly difficult to reach their ideal audiences, said Rachel Sterling, CMO of domain name technology company Identity Digital. The result?

Customer 116

Customer Branding Customer Acquisition Customer Journey 116

Welcome Software

AUGUST 3, 2024

I'm thrilled to announce the promotion of Shafqat Islam from CMO to President of Optimizely. In this expanded role, Shafqat will oversee product and engineering in addition to marketing, bringing a holistic approach to our solutions. A pivotal moment for Optimizely We just made a big move.

CMO 45

CMO Transform Promotion Communications 45

Hubspot Marketing

MAY 16, 2024

Nailing Your Search TAM Starts with Your Product Most companies fail with organic search because they don't have the right content path back to their products to monetize a visit. Let’s use an example Kieran referenced in the episode — HubSpot’s paid advertising product , which allows marketers to manage Facebook advertising campaigns.

CMO 129

CMO User-Generated Advertising Advertisers 129

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” If it’s to drive product or service awareness then it should be a mix of entertainment, edutainment and product / service consideration.

CMO 126

CMO Entertainment Communications Branding 126

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. ” Say you spend $10,000 on this campaign at an AOV of $300 and your product margins are 50%.

Non-Profit 97

Non-Profit CMO Energy Marketing Mix 97

Hubspot Marketing

JULY 11, 2024

In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product. I love this method because it curates a personal and hands-on understanding of your product's solution and value.

Transform 113

Transform Outbound Marketing Entertainment Inbound Marketing 113

Hubspot Marketing

NOVEMBER 7, 2024

Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. Identify your product-channel fit. Startups often talk about product-market fit — but just as critical is product-channel fit.

Inbound Marketing 110

Inbound Marketing Logistics Price CMO 110

Hubspot Marketing

NOVEMBER 14, 2024

For example, a technology company might use AI to modify product screenshots by adding a client’s logo or emphasizing specific features. Save AI imagery for conceptual or product-focused visuals. AI is equally valuable for image editing, helping marketers quickly adjust visuals to fit different audience needs. ✔ Keep it authentic.

User-Generated 119

User-Generated CMO Education Communications 119

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. (If you want a one-stop-shop option, HubSpots Social Media Management Software does all of this for free.) to marketing on average.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Hubspot Marketing

APRIL 17, 2025

In marketing, these agents are quickly becoming the new gatekeepers, deciding which brands, products, and services get surfaced and used. Even a superior product can be overlooked if your content isnt presented in a way that agents can parse and evaluate.

User-Generated 99

User-Generated CMO Marketing Marketers 99

Martech

MARCH 18, 2025

Buyers now use AI-powered “buyer bots” to pre-screen vendors, analyze product-market fit, validate competitive claims and even ballpark the pricing that buyers should offer vendors all before engaging with a sales team. Early-stage discovery and demos Buyers will use AI to self-configure product trials, bypassing human-led demos.

CMO 117

CMO Transform Price Education 117

Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% Research has shown that AI utilization can improve both internal productivity and customer satisfaction. Yet, 40% of respondents in that same survey are also concerned about the potential enslavement of humanity by AI-powered robots.

Transform 140

Transform Branding CMO Education 140

Martech

NOVEMBER 27, 2024

The dot-com bust gave us Amazon, eBay, Coupon.com and new ways to buy traditional products more efficiently. Dig deeper: AI readiness checklist: 7 key steps to a successful integration Learning from past tech waves: Lessons for the AI era Every technology wave brings winners and losers. The AI bubble will follow suit.

Transform 125

Transform B2C CMO New Technology 125

Duct Tape Marketing

DECEMBER 20, 2024

Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts. New tools will inevitably come on the scene, but if you play tool leap frog it will be hard to really see the effectiveness these tools can have on your teams productivity. Lets connect.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity.

Key Performance Indicator 123

Key Performance Indicator Transform User-Generated CMO 123

MarketingOps

DECEMBER 10, 2024

B2B organizations have perpetuated an antiquated, fundamentally flawed model of sourcing pipelineone that breeds internal dysfunction, erodes productivity, and completely contradicts the core principles of executing an effective account-based strategy. The broken model? Dividing opportunities into marketing vs. sales-sourced pipeline.

Inbound Marketing 130

Inbound Marketing CMO Customer Journey Marketing Strategy 130

Martech

AUGUST 22, 2024

Generally, people follow the same steps [from company to company],” said Karen Ng, SVP of product and partnerships. Size and needs of your business First, the actions your business takes during the CRM implementation depend on the size and needs of your organization.

CRM 123

CRM CMO Management Communications 123