Martech

DECEMBER 12, 2022

Marketers report only using 42% of their martech stack capabilities. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training. Product management and product marketing practices.

Customer Journey 111

Customer Journey Thought Leadership CMO Management 111

Sprout Social

JUNE 27, 2022

“The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business. At the end of the day, whether you’re promoting a marketing toolkit or selling inkjet printers, you’re talking to a person.” Our CMO approved. smartsheet. Let’s do this TikTok. Takeaways.

Branding 145

Branding B2C Real Estate User-Generated 145

Martech

MARCH 25, 2024

For example, you might have a “digital demand gen” pod with search marketers, marketing ops, web developers, conversion analysts and sales enablement. Or a “product marketing” pod with product experts, messaging strategists, content creators and sales trainers. The more, the merrier.

Marketing 111

Marketing Marketers CMO Communications 111

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Yes Promotion was one.

Marketing 108

Marketing Marketers CMO Advertisers 108

Martech

AUGUST 24, 2023

We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Bilt is all about contextual marketing and meeting people where they already are. Or the rider might receive a promotional offer from Hulu to subscribe to the streaming service.

Real Estate 98

Real Estate Retail eCommerce Advertising 98

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. Head of demand generation and possibly a CMO (if different from hiring manager). Product or segment marketing manager.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Duct Tape Marketing

APRIL 23, 2025

And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.

Price 65

Price CRM CMO User-Generated 65

Litmus

OCTOBER 26, 2022

Email makes all of your marketing better. Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing.

CRM 103

CRM Email Marketing Finance Education 103

Hubspot Marketing

DECEMBER 28, 2023

One of the tips for doing this is folding the possibility of going remote into your next promotion cycle. Alec Biedrzycki , product marketer at AirTable, says, “I remove all social networks from my toolbar bookmarks. Talk to your boss often about your intention to pivot. It’s also vital to invest in the right technology.

Energy 109

Energy Food Entertainment Logistics 109

Animalz blog

MAY 3, 2024

A marketing organization is likely made up of several teams, each with their own specialties (product marketing, paid, SEO, social, brand, etc.). ” One other challenge is the potential for layers of hierarchy between a CMO and their content team. But this isn’t always a bad thing.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Marketing Insider Group

JULY 14, 2020

But marketing, in many organizations, is stuck in the past. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Their brand message has been about the product. Product marketing is the old guard. They are failing.

Thought Leadership 141

Thought Leadership Marketing Marketers CMO 141

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Real Estate 112

Real Estate CMO SEO Finance 112

Animalz blog

JULY 16, 2024

When I was a senior content marketing manager at Taboola, the team was doing really well, hitting all our goals. When it came time to talk about promotions and team structure, I wanted a director title. He said, “I don’t think I can make the case to leadership for a director of content marketing. You focus on SEO.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Unbounce

OCTOBER 20, 2023

And when you’ve got short-term or special promotions Sometimes you’ll need to launch a promotional campaign quickly. Well, imagine itʼs Mother’s Day, and you have to get a critical message out regarding a promotion you are running, and you forgot to update the promotions page on the website. What to do?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

CXL

NOVEMBER 23, 2022

Dave Gerhardt: “Lessons I wish I knew as a first time B2B marketing leader” With his experience as a marketing manager first and a CMO now, Dave Gerhardt knows that being a marketing leader requires both marketing expertise and a set of marketing skills. Daniel Layfield.

Law 78

Law Transform Marketing Marketers 78

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 141

Management Marketing Marketers Key Performance Indicator 141