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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

“The social team gets ideas from our customers, colleagues and from watching—probably too much—TikTok,” says Brian Bosché, Director of Product Marketing at Smartsheet. “We Our CMO approved. firstpost #corporatetiktok #marketing #corporatelife #corporatelife #productivity #projectmanagement #worklife #workflow. ?

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

“We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Bilt is all about contextual marketing and meeting people where they already are. Growing ad network.

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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. These changes in business models have major implications for how marketers should reach and engage their buyers.

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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. And it was great until 2009 came along. (18:57): So who else has to do that?

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27 Reasons Why Your Content Sucks

Content Marketing Institute

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.