CMO, Product Marketing and Succession Management

What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. Consider involving the following people: Hiring manager. Head of demand generation and possibly a CMO (if different from hiring manager).

Management

Management Thought Leadership B2C Marketing Automation Platform

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management

Management Marketers Marketing Key Performance Indicator

Marketing Pro Pulse

What Qualities Should You Look for in a Marketing Automation Manager?

Interns Don’t Manage 24% of the Marketing Budget

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