The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

New Technology 289

New Technology CMO B2C Marketing 289

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 91

Product Marketing Product Transform CMO 91

Duct Tape Marketing

APRIL 23, 2025

And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.

Price 65

Price CRM CMO User-Generated 65

Adobe Experience Cloud Blog

JANUARY 12, 2010

Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all. At the root of the alignment problem is the fact that marketing and sales have their own charters, planning time horizons, and compensation models. The metrics I use in developing performance plans are: Marketing Role.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88

Duct Tape Marketing

APRIL 16, 2025

And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.

CRM 41

CRM CMO Management Product 41

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Your primary messaging and call to action must be above the fold (the bottom of the screen for the average browser resolution of your target market). Make sure it looks good in the major web browsers your target market uses.

Whitepaper 105

Whitepaper eBook Promotion Communications 105