Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 115

Analytics Product CMO Marketers 115

Backlinko

OCTOBER 16, 2024

For instance, you rarely see a CMO or VP of SEO role appear on a job board. This means there’s plenty of room for growth in SEO jobs. Build Your Network SEO is no different from any other industry. A lot of the time, you land a job because of who you know , not what you know. The more senior the role, the more true this is.

SEO 106

SEO Search Marketers CMO Marketers 106

CMO Network

JUNE 9, 2022

Naturally, there are countless scenarios where people need to stop and think through their steps in manual mode.

Product Marketing 73

Product Marketing Product Marketers Marketing 73

Martech

MAY 9, 2024

As the companies scale, they tend to hire specialists: the marketing generalist decides to hire a graphic artist or a web designer, deciding rightly that their time is too valuable to create the graphics for an ad or to build a new web design. Product marketers are the most likely group to become marketing generalists.

PR 130

PR Transform CMO Marketers 130

Adobe Experience Cloud Blog

APRIL 25, 2018

We have received hundreds of nominations so far and are excited to announce the first 25 members of the Fearless 50 , to be honored at next week’s Marketing Nation Summit in San Francisco: Alisa Baum, Sr. Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Martech

APRIL 5, 2022

But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Delivering timely and relevant customer experiences separates your brand from the competition.

Customer 117

Customer CMO Management Product Marketing 117

Martech

SEPTEMBER 27, 2024

My first lesson in product-market fit: The go-to-market was [aimed at] people who feel the pain; but they didn’t pay the check. Q: Tyler Samani-Sprunk, CMO at Simple Strat (and also a MarTech contributor ) — how did he come on board? The people who could pay the check didn’t feel the pain.

CMO 68

CMO Health CRM Advertising 68

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3

B2C 122

B2C CMO Marketers Marketing 122

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

On24- CMO Confessions

JUNE 3, 2021

Hello and welcome to the latest episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Steve Daheb, Chief Marketing Officer at ON24. As you know, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Manufacturing Law 52

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52

CMO B2C Fashion Advertising 52

Martech

APRIL 22, 2022

But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Delivering timely and relevant customer experiences separates your brand from the competition.

Customer Journey 101

Customer Journey Customer CMO Management 101

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. Welcome to another CMO Confessions podcast! Data-Driven Marketing. B2C Trends for B2B Marketing.

CMO 52

CMO B2C Market Trends Shipping 52

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 90

CMO Key Performance Indicator Customer Journey Marketing Strategy 90

Duct Tape Marketing

JULY 20, 2022

In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. Questions I ask Mark Kilens: [1:10] What is Airmeet?

CMO 95

CMO Global Marketing Education SEO 95

Martech

OCTOBER 13, 2023

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. London-based VIOOH currently trades programmatic DOOH in 19 markets around the world. Pepsi CMO Todd Kaplan at DPAA Summit. Programmatic DOOH. Experiential culture.

CMO 122

CMO Advertising Advertisers Retail 122

Adobe Experience Cloud Blog

APRIL 21, 2014

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index.

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

Martech

DECEMBER 5, 2023

The CMO should give this person the authority to run the process as they see fit and require all budget owners to follow. This individual should: Be the finance team’s single point of contact and the CMO’s voice about budget topics. The simplest solution is to assign the budget process to one person.

Finance 121

Finance CMO eBook Marketers 121

Adobe Experience Cloud Blog

APRIL 25, 2017

Next, Steve invited a group of executives to join him on stage to share their insights on marketing in the Engagement Economy. The first was a panel led by Jamie Gutfreund , Global Chief Marketing Officer at Wunderman. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization.

CMO 113

CMO Thought Leadership Marketers Marketing 113

Marketing Insider Group

JULY 15, 2014

The 2020 Marketing Department. The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. What about the CMO of 2020?

CMO 111

CMO Marketers Marketing Entertainment 111

Orbit Media Studios

NOVEMBER 13, 2024

The most experienced marketers are the most productive There’s a strong correlation between years of experience and writing frequency. Today, I have a team that handles production, and we are far more topically disciplined. And 15 years before that in Corporate Brand, Product Marketing leadership roles.

Marketers 65

Marketers Marketing Whitepaper Content Marketing 65

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. ” This approach resolves the tension many content teams face between maintaining quality and scaling production. He’s the CMO at Copy AI. This one does.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Sprout Social

MAY 25, 2022

As we’ve brought more data and analytics into marketing–and broken down silos between marketing and other departments like sales and product–there has been an influx of new positions and a dramatic evolution of roles. In fact, I believe social media managers are the next CMO. I’d take that a step further.

CMO 129

CMO Social Media Marketing Price Management 129

Martech

DECEMBER 12, 2022

Marketers report only using 42% of their martech stack capabilities. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training. Product management and product marketing practices.

Customer Journey 110

Customer Journey Thought Leadership CMO Management 110

Duct Tape Marketing

APRIL 23, 2025

And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.

Price 65

Price CRM CMO User-Generated 65

Sprout Social

JUNE 27, 2022

Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. The social team gets ideas from our customers, colleagues and from watching—probably too much—TikTok,” says Brian Bosché, Director of Product Marketing at Smartsheet. “We Our CMO approved.

Branding 145

Branding B2C Real Estate User-Generated 145

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Products become better.

Marketers 108

Marketers Marketing CMO Advertisers 108

Martech

OCTOBER 29, 2021

You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product and Data Officer for U.K. James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required).

Transform 113

Transform CMO Advertising Advertisers 113

Martech

MARCH 25, 2024

For example, you might have a “digital demand gen” pod with search marketers, marketing ops, web developers, conversion analysts and sales enablement. Or a “product marketing” pod with product experts, messaging strategists, content creators and sales trainers. In your inbox.

Marketers 110

Marketers Marketing CMO Communications 110

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In the early days of the pandemic, supply chains were challenged — a real problem for a proffer based on freshness of product. “We

Shopper Market 117

Shopper Market Millennials Shoppers Shipping 117

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Account-based marketing is the key to targeting and engaging key accounts at scale. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. We’ve said it before and we’ll say it again. What’s the secret to doing it well?

Thought Leadership 134

Thought Leadership Transform Entertainment CMO 134

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Your Services/Products Have Changed. Are you going to continue serving this market or move on? Product Market Has Changed.

Manufacturing 107

Manufacturing Shipping CMO Management 107

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. Stakeholder as collaborator vs. requester If you rely on marketers to produce work for you, your role is a Stakeholder. Stakeholders can come from several different places, such as product marketing, sales or a line of business.

Transform 104

Transform Copywriting CMO Marketers 104

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Analytics 109

Analytics Finance CMO Advertising 109

Duct Tape Marketing

APRIL 16, 2025

Smart Product Expansion : By anchoring new offerings in its scheduling core and enhancing them with AI, Calendly innovates while staying true to its mission. Blending Sales Models : Shane discussed merging product-led growth with a tailored sales approachensuring that customers get value whether they click buy now or engage a sales rep.

CRM 41

CRM CMO Management Product 41

Martech

JUNE 8, 2023

“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. Also pictured, Erin Pryor, First Horizon Bank CMO. Marketing GTP will launch with segment creation using natural language prompts. Sarah Fraklin taking press questions.

Customer Journey 107

Customer Journey User-Generated Shipping CMO 107

Martech

FEBRUARY 2, 2024

Following our sister site Search Engine Land’s launch of SearchBot , we’ve recently upgraded MarTechBot similarly with several pre-contextualized personas that reflect the types of roles marketers want to talk with: CMO, product marketing, email marketing, etc.

User-Generated 110

User-Generated Marketers Marketing CMO 110