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Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products. Better marketing productivity should lead to more revenue and growth, right?
There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner.
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Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. Here are several steps to guide this transformation.
For decades, the CMO role has been a mainstay of the executive suite. But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position.
For example, this viral video ad features a woman casually talking about a product while seated inside her car. Instead, low-production, personable videos are taking the lead, outperforming traditional ads on platforms like TikTok and Instagram Reels. It’s how a real person would talk about a product."
Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.
The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. improvement in sales productivity (up from 5.1% within three years.
Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding. Transformed into focused programs that sales actually wants. One CMO reduced her martech spend by 40% and saw lead quality improve. Streamlined. Processing.
As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Like you bring to your CMO, we need to do influencer marketing in all sense.
This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.
Think about it all banks essentially offer the same products. ” That transformation from “me” to “us” captures the essence of professional service differentiation. The post How Citi’s CMO drives differentiation from within appeared first on SmartBrief.
Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. The issue at hand, however, was that Adobe was only able to deliver new products and updates every 18 to 24 months.
With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Their CMO owns marketing, sales and support. Companies use more software.
Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. The problem-driven buyer: Martech as a solution The smartest CMOs treat martech like surgery. This strategic foresight can spark transformation.
You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. Just look at companies like Nike, Apple, Disney, and Dove, whose storytelling has turned products into household names for decades. Take Nike’s “Just Do It” campaign, for example.
As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. CMOs can learn from Jobs.
The dot-com bust gave us Amazon, eBay, Coupon.com and new ways to buy traditional products more efficiently. Dig deeper: How autonomous AI pipelines will transform marketing campaigns Email: Business email address Sign me up! It also creates an evolution, a better way to accomplish something. The AI bubble will follow suit. Processing.
In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product. I love this method because it curates a personal and hands-on understanding of your product's solution and value.
The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.
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Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. Dig deeper: Let’s chat about this product. “In It’s one thing to see an engaging 3D visual of a new product. How will bots help marketers in the year to come?
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As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.
In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. From this behavior pattern, AI deduced they were likely preparing for seasonal promotions or new product launches. But what and how?
While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.
Fueled by a world-class product and newly international team, Sprout went public in 2019a truly transformative moment in our company history. Its the first place people go to discover trends and products, engage with communities, research brands and make purchase decisions. Social media has become the epicenter of culture.
I'm thrilled to announce the promotion of Shafqat Islam from CMO to President of Optimizely. In this expanded role, Shafqat will oversee product and engineering in addition to marketing, bringing a holistic approach to our solutions.
Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. Here are three ways that technology is transforming marketing: 1. This implicates that the CMO’s definition of success is being redefined.
The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. You never know who is talking about your brand or products and how they’re using them in their daily lives. Sports marketing isn’t new, but it does look different.
At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. What Bold Looks Like in 2025: Storytelling Over Features: Stop selling products, and start selling outcomes. So, lets dive into the big shifts we see coming for 2025and how you can thrive. AI is HereAre You Ready?
Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts. New tools will inevitably come on the scene, but if you play tool leap frog it will be hard to really see the effectiveness these tools can have on your teams productivity.
Buyers now use AI-powered “buyer bots” to pre-screen vendors, analyze product-market fit, validate competitive claims and even ballpark the pricing that buyers should offer vendors all before engaging with a sales team. Early-stage discovery and demos Buyers will use AI to self-configure product trials, bypassing human-led demos.
So, think of the steps below not as hard-and-fast rules but as a beginners guide: This is a quick and easy way to get started, but it only showcases a small portion of Claudes huge potential to transform how you work. Step 1: Set project instructions.
Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.
We had earlier met with Mitel CMO Eric Hanson. ” Generative AI, says Domingos, has transformed everything. “So we have that in our products now. “So we have that in our products now. Domingos is CTO at Mitel, a half century-old Canadian communications business. This bit was quite exciting for us.
The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.
After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. Jessica Apotheker , a marketing leader and CMO at Boston Consulting Group, explains why organizations need to build such a customized reporting setup.
Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. One of the most important tasks mobile touchpoints have is to recommend products and next best actions. We’ve already seen above how enterprises will be using composable infrastructures to transform.
While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.
However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.
B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. Usually, B2B products are more complicated. Product or service use.
Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. The evolution of the CMO.
Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Marketers’ roles increased in importance at nearly 70 percent of companies over the last year, including leading the digital transformation in the majority of companies.
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