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Transforming agile marketing with generative AI

Martech

Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products. Better marketing productivity should lead to more revenue and growth, right?

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AI transformation: 2025 predictions

Martech

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner.

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4 Marketing Digital Transformation Trends for 2023

SMEI

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. Here are several steps to guide this transformation.

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Why Companies Are Cutting the CMO Role (and What Happens Next)

Marketing Insider Group

For decades, the CMO role has been a mainstay of the executive suite. But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position.

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Disruptive AI Video Trends that are Transforming Marketing in 2024

Hubspot Marketing

For example, this viral video ad features a woman casually talking about a product while seated inside her car. Instead, low-production, personable videos are taking the lead, outperforming traditional ads on platforms like TikTok and Instagram Reels. It’s how a real person would talk about a product."

Transform 132
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Navigating Change Management in the Age of Consolidation: Key Takeaways from MarketingOps.com Webinar

MarketingOps

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.

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