Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 126

CMO Non-Profit Transform Advertising 126

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I Direct sales conversations and promotions. For instance, use post-purchase engagement surveys to determine Net Promoter Scores (NPS).

CMO 125

CMO Traditional Marketing Communications Marketing 125

Hubspot Marketing

OCTOBER 3, 2024

Net Promoter Score (NPS) is a key indicator of customer loyalty and brand satisfaction — but it’s often expensive and time-consuming to measure. This offers a valuable window into customer behavior, enabling marketers to improve brand messaging and shape acquisition strategies around the attributes that resonate most with their audience.

Branding 130

Branding Customer loyalty CMO Market Segmentation 130

Welcome Software

AUGUST 3, 2024

I'm thrilled to announce the promotion of Shafqat Islam from CMO to President of Optimizely. Shafqat's impact As the founder of Welcome and our CMO, Shafqat has been instrumental in driving this success: He's ensured the satisfaction of major CMP customers like Shell and Salesforce. I made this move because I trust Shafqat.

CMO 45

CMO Transform Promotion Communications 45

Martech

AUGUST 6, 2024

There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out.

CMO 111

CMO Marketing Marketers Promotion 111

Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% More recent study results from researchers at MIT and Stanford show both of these things: a 14% productivity increase by internal teams and a higher Net Promoter Score (NPS) with end customers. Many are also being asked to do more with less.

Transform 140

Transform Branding CMO Education 140

Martech

NOVEMBER 17, 2023

This experience inspired me to promote peer mentorships within our organization, helping leaders gain new skills and fresh ideas. Forging growth through strategic collaboration This exploration illustrates the untapped potential of CMO/CTO/CRO collaboration and the risks of misalignment — departmental silos, conflicts and stalled growth.

CMO 111

CMO Transform Analytics Communications 111

Hubspot Marketing

JANUARY 17, 2025

From this behavior pattern, AI deduced they were likely preparing for seasonal promotions or new product launches. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpots CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Transform 119

Transform CMO Influencer Marketing Education 119

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO 71

CMO Price Marketing Marketers 71

Sprout Social

MAY 4, 2020

Here’s what you need to do as you plan your digital event and promote it on social. We have our Customer Success Managers taking over on Facebook Live, our CMO presenting and members across the marketing team acting as moderators on sessions. Tie promotion of your event into other comms and big initiatives you have coming up.

Promotion 121

Promotion Thought Leadership B2C CMO 121

Marketing Insider Group

JUNE 8, 2020

As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. Storytelling Eclipses Promotion. The post How One B2B CMO Focused Her Company On Storytelling appeared first on Marketing Insider Group. inspiration for my book Mean People Suck.

CMO 108

CMO Real Estate Advertisers Advertising 108

Hubspot Marketing

NOVEMBER 18, 2024

Affiliate Marketing In this model, the influencers promote your brand's products and earn a percentage commission on the sales generated through their unique affiliate links. Avoid Obsessing About Clicks and Conversions Tomasz Niezgoda , co-founder and CMO of SEO Surfer, gave me this final excellent tip.

Influencer Marketing 128

Influencer Marketing Price Affiliate Marketing Millennials 128

Martech

JANUARY 30, 2025

Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. For example, they can increase visibility for a pop-up event with immediate promotions. Here is a comprehensive, four-step guide to local marketing success.

CMO 95

CMO Marketing Marketers Analytics 95

Duct Tape Marketing

NOVEMBER 15, 2023

Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. Questions I ask Ryan Stewart: [00:47] How do you define fractional CMO? [03:18] 03:18] What are the main challenges for those attempting the fractional CMO model? [07:17]

CMO 92

CMO Law Non-Profit Promotion 92

Hubspot Marketing

FEBRUARY 20, 2023

In this post, we'll discuss the different ways to gain visibility from your CMO in various marketing roles and provide you with key practices to ensure you're on their radar. Even your CMO will be open to a coffee chat or one-on-one with you if you have a well-thought-out plan that ties back to business goals and outcomes.

CMO 104

CMO Communications SEO Marketing 104

Martech

DECEMBER 11, 2024

We had earlier met with Mitel CMO Eric Hanson. Of Talkative’s use more generally, Domingos says: “It promotes the contact center to a higher profile in supporting and aiding customers. Domingos is CTO at Mitel, a half century-old Canadian communications business.

Customer 112

Customer Health Transform Communications 112

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% Marketing leadership promoted : 62.3% in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Orbit Media Studios

FEBRUARY 4, 2025

Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. You know traffic and engagement, so you can plot everything on the content performance matrix. This is why you have Analytics. To find insights like these. You can find Andy on LinkedIn and Twitter.

Analytics 111

Analytics CMO User-Generated Content Marketing 111

Adobe Experience Cloud Blog

JANUARY 20, 2015

It is who is getting a raise and who is getting promoted. Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. “Culture” is not just a soft word. You can break it down into how people work and what they do.

CMO 134

CMO Automobile Customer loyalty Marketing 134

Orbit Media Studios

OCTOBER 16, 2024

Content is built for promotion. And you know that beyond search, there are 75 other ways to promote an article. Here are just a few… You’ll promote your article on social media. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. That’s because there’s overlap. We’ll go through them in a moment.

SEO 110

SEO Thought Leadership Promotion CMO 110

Orbit Media Studios

JANUARY 8, 2025

Heres how Jay Acunzo uses logos to promote his newsletter. These collaborations often lead to long-term partnerships, where the brand and the influencers are co-creating and co-promoting content together over time. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Third-Party reviews Stars stand out.

Copywriting 111

Copywriting Transform SEO Place 111

Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? Here at Marketo, we are always looking for the fearless marketers to promote as the shining stars of our craft. I’m not alone. People Silos.

CMO 134

CMO Thought Leadership Marketing Marketers 134

Orbit Media Studios

APRIL 15, 2025

Nicole Leffer, CMO AI Advisor “Think about who would be the best person in the world to do this task. Give the AI these three things and it can recommend content for specific promotion channels. For each, suggest ways in which it could be promoted in a specific channel. As always, specificity correlates with conversion !

CMO 56

CMO eCommerce Marketing Marketers 56

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Marketing, as it is taught in college, heavily stresses promotion, Brenner noted. Relying on promotion turns out to be a poor move. The CMO spends money at the CEO’s request. Brenner does not stop there.

CMO 127

CMO Marketing Marketers Law 127

Sprout Social

OCTOBER 11, 2024

Insurance and finance Gainbridge partnered with athletes Caitlin Clarke, Billie Jean King and Annika Sörenstam to promote their product ParityFlex, an annuity designed to address women’s unique retirement needs. Download our CMO 2025 social content strategy pre-mortem to facilitate more productive planning for you and your team.

Transform 93

Transform Gen Z Fashion Food 93

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. The CMO Survey Award for Marketing Excellence is selected by fellow marketers. Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance B2C Marketing 130

Sprout Social

JANUARY 9, 2025

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. For example, Leffer produced a blog article and a series of emails to promote the piece and other distribution assets. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees.

User-Generated 106

User-Generated Marketing Marketers CMO 106

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Image: CMO Survey. billion in 2019.

CMO 140

CMO Marketing Marketers SEO 140

Hubspot Marketing

FEBRUARY 25, 2025

Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs.

Transform 86

Transform Marketing Marketers Gen Z 86

CMO Network

DECEMBER 16, 2022

According to Tom Peters, there’s a single measure for leadership that is the most important for evaluating candidates for promotion.

Promotion 84

Promotion CMO 84

CMO Network

SEPTEMBER 22, 2022

Researchers have found that political advertising literacy in the U.S. The article discusses the underlying reasons for this low literacy and what the Politcal Advertising Literacy Group is doing to help voters better understand political advertising.

Advertising 98

Advertising Advertisers Promotion CMO 98

Sales Force: CMO

AUGUST 4, 2022

Promote your personal brand 5. Promote your personal brand. How do you promote your brand? Find a medium to promote yourself and host your personal brand, be that at in-person events or online through blogs and videos. Find the right mindset 2. List your skills 3. Map your skills 4. Blazing your trail can be hard.

Promotion 98

Promotion Transform Branding Management 98

Orbit Media Studios

DECEMBER 17, 2024

Let AI find that nugget for you, then use it in social promotion. attach GA4 report] Recommend 5 new articles based on the data in this dataset.For each, create two draft headlines, a short summary and a few suggestions on how to promote them in which traffic channels. Do everything possible to promote them. Show your thinking.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Set Up

SEPTEMBER 22, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. While working at Denny’s, Crowder conceptualized a promotion called "Build your Own Grand Slam.” After looking at the insights, she learned so much about what's important to guests and how they approach a promotion.

CMO 52

CMO Food Thought Leadership Promotion 52

Orbit Media Studios

SEPTEMBER 18, 2024

No surprise: there are more signups when new content is published and promoted. It all reminds me of this quote I read in Velocity’s new B2B Brand Manifesto … Joe Chernov , CMO at Pendo “Show me a company with runaway demand gen costs and I’ll show you a company with limited brand awareness. They may already know all about you.

CRM 73

CRM User-Generated CMO Non-Profit 73

Martech

JUNE 24, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a national hotel chain. Net Promoter Score (NPS): Assess the likelihood of your guests recommending your hotel to others.

Transform 109

Transform CMO Key Performance Indicator Customer loyalty 109

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128