article thumbnail

Are AI Agents Worth It? HubSpot's CMO and VP Weigh In

Hubspot Marketing

It will take a screenshot of that web page, determine which colors are used, and give you a palette proportional to the percentage of real estate that color took.” All you do is give it the home page or any web page. In other words, the AI agent will generate a color palette based on the web page you fed it.

CMO 107
article thumbnail

How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

They work for B2B companies as well, even in the most unconventional industries like commercial real estate. As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. It has the opportunity to help you redefine what marketing means for your company.

CMO 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Keyword Intent Matters & How It Leads to Higher Search Rankings

Hubspot Marketing

In fact, just recently, I saw a post from Ahrefs CMO Tim Soulo, who shared that 36.9% If I were to write a piece on best real estate agencies in Spain, I would Google this phrase before deciding on the content format. Thats a jumping-off point for more research. of all U.S. searches include a company name. Thats quite a lot!)

article thumbnail

Gartner: Marketing budgets slashed in 2021

Martech

While the squeeze was felt across all industries, Gartner notes the possibility that, with the increasing importance of digital engagement, budget might have been moved from the CMO to the Chief Digital Officer, for example, rather than simply cut. Of course, CMOs showing they can do more with less are making CFOs happy.

article thumbnail

What does the Metaverse mean to consumers and marketers?

Martech

London-based ad platform AdRunner is looking to help monetize the virtual real estate in the metaverse using a decentralized community-led ad interface built on the Ethereum blockchain. “We We are building a decentralized ad architecture that can best leverage the protocols used by dominating platforms,” said AdRunner’s CMO Chris Rios.

article thumbnail

How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

a CMO, IT manager, or procurement officer). Instagram : Use Instagram to visually share your story, which is helpful, particularly for industries like design, real estate, and even tech startups. Build Buyer Personas Buyer personas will help you get into details, representing specific roles (e.g.,

article thumbnail

Happy Labor Day weekend: Friday’s Daily Brief

Martech

More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back. hardly indicates strong growth).