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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So that's the approach we take. And it was great until 2009 came along. (18:57):

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10 Marketing Industry Lessons from 2023

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When your industry requires outreach to multiple audiences like in Higher Education, Hallie Schorman , the Director of Enterprise Marketing and Research at Syracuse University, shared that “You have to address each of these audiences in a way that appeals to them while still maintaining an authentic voice that is true to your brand.”

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5 Ways Marketers Get C-Suite Buy-In

Set Up

Because of how the franchising system works, Lee’s team at RE/MAX only needs to explain why they’re making calls, but doesn’t need to fight for every marketing dollar. Educating the C-Suite about the difference between marketing to an agent and a regular consumer is what helps prove the value of their marketing efforts. “It