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Virtual reality (VR) was inaccessible until three months ago; now Oculus is in the hands of consumers and enabling them to use VR beyond gaming–in entertainment, realestate, and even medicine. Here are three ways that technology is transforming marketing: 1. Technology is Empowering Marketing.
Knowing not just what your audience is searching for but also why they want the information can transform your content strategy. In fact, just recently, I saw a post from Ahrefs CMO Tim Soulo, who shared that 36.9% Thats what happens when marketers ignore keyword intent, which is the missing element of the puzzle. of all U.S.
While the squeeze was felt across all industries, Gartner notes the possibility that, with the increasing importance of digital engagement, budget might have been moved from the CMO to the Chief Digital Officer, for example, rather than simply cut. Of course, CMOs showing they can do more with less are making CFOs happy.
’ With the proliferation of applications available to customers today, the measure of your value can be determined by whether a customer is prepared to ‘grant you realestate’ on their digital device. Artificial Intelligence (AI) and Machine Learning (ML) will be at the forefront of this transformation.
a CMO, IT manager, or procurement officer). Instagram : Use Instagram to visually share your story, which is helpful, particularly for industries like design, realestate, and even tech startups. Build Buyer Personas Buyer personas will help you get into details, representing specific roles (e.g.,
Swap the word “art” for “commercial realestate services,” and you get a good summation of the philosophy underpinning the content marketing efforts at JLL. Glenn started at the global commercial realestate services and investment management giant as a public relations manager, then took over regional social media strategy.
Coupled with a clickable explainer video and prominent call to action, Promo makes the most of the available realestate to deliver a wicked first impression above the fold. You might want to convey a feeling—make them understand what it’s like to have taken the plunge and experienced transformative results.
Since starting with Bain & Company 16 years ago, he’s worked in realestate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. A: I think AI is as transformative as the computer or telephone or email.
Key Takeaways Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. 03:11] How do you transform survey and data into a compelling story? [04:35] It's time to transform your approach. This is John Jantsch.
Research has shown that empathy affects our thinking and stories about real people that make us actually “feel” are the best way to motivate us into action. In Mean People Suck , I take this concept a step farther and explore the ways empathetic storytelling can actually transform our personal and professional lives.
Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% The Digital Transformation Monthly. in realestate, and 109.9% ” Marketing budgets now equate to just 6.4% of revenue. of overall company revenue, down from 11% in 2020. in manufacturing.
I, of course, am Pete Housley, CMO at Unbounce. He’s constantly thinking about the ethics of AI, both as a 30 year PR expert who’s watched the industry transform, and as the founder and CEO of an AI powered product. So we reduced realestate costs pretty significantly, and I don’t think that’s coming back.
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