Remove CMO Remove Real Estate Remove Transform
article thumbnail

Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

Virtual reality (VR) was inaccessible until three months ago; now Oculus is in the hands of consumers and enabling them to use VR beyond gaming–in entertainment, real estate, and even medicine. Here are three ways that technology is transforming marketing: 1. Technology is Empowering Marketing.

article thumbnail

Why Keyword Intent Matters & How It Leads to Higher Search Rankings

Hubspot Marketing

Knowing not just what your audience is searching for but also why they want the information can transform your content strategy. In fact, just recently, I saw a post from Ahrefs CMO Tim Soulo, who shared that 36.9% Thats what happens when marketers ignore keyword intent, which is the missing element of the puzzle. of all U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Gartner: Marketing budgets slashed in 2021

Martech

While the squeeze was felt across all industries, Gartner notes the possibility that, with the increasing importance of digital engagement, budget might have been moved from the CMO to the Chief Digital Officer, for example, rather than simply cut. Of course, CMOs showing they can do more with less are making CFOs happy.

article thumbnail

Insights Drive Better Customer Experience

Marketing Insider Group

’ With the proliferation of applications available to customers today, the measure of your value can be determined by whether a customer is prepared to ‘grant you real estate’ on their digital device. Artificial Intelligence (AI) and Machine Learning (ML) will be at the forefront of this transformation.

article thumbnail

How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

a CMO, IT manager, or procurement officer). Instagram : Use Instagram to visually share your story, which is helpful, particularly for industries like design, real estate, and even tech startups. Build Buyer Personas Buyer personas will help you get into details, representing specific roles (e.g.,

article thumbnail

How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Swap the word “art” for “commercial real estate services,” and you get a good summation of the philosophy underpinning the content marketing efforts at JLL. Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy.

article thumbnail

Mobile Landing Page Examples That Seriously Set the Bar

Unbounce

Coupled with a clickable explainer video and prominent call to action, Promo makes the most of the available real estate to deliver a wicked first impression above the fold. You might want to convey a feeling—make them understand what it’s like to have taken the plunge and experienced transformative results.