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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Dig deeper: How in-store technology will bolster retail media networks Why we care. Photo: Chris Wood.

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2025 Digital Grocery Sales: What’s Driving Success and the Key Role of Walmart, Amazon, and Instacart

Power Digital Marketing

And in this evolved landscape, three platforms have emerged as the power players rewriting the rules of retail media: Walmart, Amazon, and Instacart. And that’s where retail media becomes mission-critical. Walmart Connect: Where Scale Meets Precision With 150M+ weekly shoppers , Walmart isn’t just a retailer—it’s a retail media giant.

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Watching B2B TV: Thursday’s Daily Brief

Martech

In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally.

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Merkle raises its commerce game: Tuesday’s daily brief

Martech

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We also doubled down with our retailers direct in understanding click-and-collect and their online process.”.