Duct Tape Marketing

OCTOBER 28, 2024

For example, just hiring a Chief Marketing Officer (CMO), Marketing Director, or VP of Marketing can set you back anywhere from $15,363 to $29,732 per month. If you want a full team (think SEO pros, content creators, web developers, designers, etc.), And that’s just one person! Cons : Costs add up quickly. Still unsure? Let’s talk!

CMO 79

CMO eBook Marketing Marketers 79

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 126

CMO Non-Profit Transform Advertising 126

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. What Is A Fractional CMO?

CMO 117

CMO Finance SEO Content Marketing 117

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. He realized that SEO-driven content that addressed common travel questions — like visa applications and logistics — was losing its impact, as AI could easily churn out that kind of information.

Logistics 111

Logistics CMO SEO Education 111

Hubspot Marketing

NOVEMBER 4, 2024

Payne , an SEO and the CEO of Loud Interactive , who told me about the proprietary AI tools he uses: “What used to take us a month to do, we have programmed — it took us three months to program it — but we have now programmed to get done in about three hours.” A lot of marketers find that AI analytics tools are tremendous time-savers.

Analytics 121

Analytics Customer Journey CMO Marketing 121

Adobe Experience Cloud Blog

JUNE 16, 2017

Of course, that doesn’t mean there are 800 potential impacts to your SEO strategy. Really, only ten of the changes that have been noticed this year have clear implications on the future of SEO. If you haven’t had time to keep up with the endless cycle of SEO news and Google changes, there’s no need to worry.

CMO 113

CMO SEO B2C Thought Leadership 113

Orbit Media Studios

MARCH 4, 2025

This is a very common story, with three important lessons for SEOs and content marketers: There are no pages that rank for only one phrase Because any page that ranks for one phrase also ranks for dozens or hundreds of closely related phrases, which is why Search volume is an overrated metric Because it underreports demand.

SEO 84

SEO Thought Leadership User-Generated Copywriting 84

Hubspot Marketing

JANUARY 8, 2025

And by everyone, I mean Social Media Budget Stakeholders Here are the usual suspects involved in the social media marketing budget process: CMO and marketing managers+: Responsible for setting the strategy, communicating the requested budget to leadership, and guiding the execution of activities. to marketing on average.

Social Media Marketing 127

Social Media Marketing CMO Finance Health 127

Martech

JANUARY 16, 2025

Previsible, an SEO consultancy, announced that traditional Google search has basically plateaued and has begun to have its search dominance degraded. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years.

Transform 128

Transform User-Generated CMO Marketing 128

Martech

MARCH 18, 2025

SEO and content arbitrage AI-powered search will summarize content instead of directing traffic to vendor websites, which will steadily reduce over time to LLMs fronted by a URL. Traditional SEO tactics will be useless as AI filters out marketing fluff. AI-driven peer knowledge-sharing networks.

CMO 116

CMO Transform Price Education 116

Search Engine Journal

JANUARY 18, 2022

Lillian Haase, CMO at Searchmetrics, talks pressing concerns for enterprise SEO and shares what her organization looks for in new SEO talent. The post Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs appeared first on Search Engine Journal.

CMO 87

CMO SEO 87

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I Digital marketing like SEO, email, and social media. That’s one of many benefits holistic marketing offers. PR and earned media.

CMO 121

CMO Traditional Marketing Communications Marketing 121

Martech

JULY 25, 2024

This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. In content and SEO Develop content for all your buyers, including Answer Box-oriented content that could be based on questions they may be asking in the research phase. However, in large organizations, this isn’t realistic.

CRM 132

CRM User-Generated CMO Traditional Marketing 132

Duct Tape Marketing

DECEMBER 20, 2024

Brand Marketing: Back to Basics With AI and algorithms changing SEO and ad platforms, brand marketing is more critical than ever. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. MLaaS fills that gap.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Hubspot Marketing

NOVEMBER 7, 2024

Since our product was built around inbound marketing, we focused on channels like content marketing and SEO, which attracted our target audience while simultaneously (and conveniently) showcasing the actual value of our own product. At HubSpot, for example, we built our distribution strategy alongside our product development.

Inbound Marketing 106

Inbound Marketing Logistics Price CMO 106

Businesses Grow

NOVEMBER 11, 2024

There might be a small SEO advantage to this, but if you’re trying to break through the noise and create something worthy of attention, being a slave to personas simply creates a pandemic of dull. 3) Leverage SEO best practices. SEO gets you visitors. Chances are, your closest competitors have drawn up the same personas.

Marketing Strategy 85

Marketing Strategy Content Marketing SEO Marketing 85

Hubspot Marketing

MAY 16, 2024

It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

CMO 127

CMO User-Generated Advertising Advertisers 127

Hubspot Marketing

APRIL 29, 2025

But Sergey Ermakovich , CMO at HasData, pushes marketers to widen their thinking on using AIs data-crunching capabilities for decision-making. Sean Clancy , managing director at SEO Gold Coast, shares why specificity of data shared with AI matters. Tim Hanson , CMO at Penfriend, calls this the understanding gap.

Price 105

Price CMO Marketing Marketers 105

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO 69

CMO Price Marketing Marketers 69

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 90

CMO Key Performance Indicator Transform Thought Leadership 90

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 118

Thought Leadership Copywriting SEO Marketing 118

Martech

FEBRUARY 4, 2025

Implementing the full spectrum of SEO tactics is necessary if you want to impact what AI says. Poor performance caused many to see SEO as just a minor budget line item. Without a sophisticated SEO strategy, the total loss of brand story control I mentioned can and will happen. All could influence your online brand narrative.

User-Generated 99

User-Generated CMO SEO Branding 99

Hubspot Marketing

JUNE 13, 2024

Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility.

SEO 122

SEO Outbound Marketing Logistics CMO 122

Hubspot Marketing

FEBRUARY 20, 2023

In this post, we'll discuss the different ways to gain visibility from your CMO in various marketing roles and provide you with key practices to ensure you're on their radar. According to our State of Marketing Trends Report , SEO metrics are the most important to marketing leaders going into 2023.

CMO 103

CMO Communications SEO Marketing 103

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. Although SEO experts generally agree that it’s a smart area to outsource, some caution against delegating content creation.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Sprout Social

JANUARY 27, 2025

Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers. Your team can even use the exact executive social media scorecard our social team shares with our CMO on a monthly basis.

Communications 76

Communications CMO Transform Customer Journey 76

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 76

CMO Customer Journey Transform User-Generated 76

Orbit Media Studios

JANUARY 8, 2025

If the association has a directory that links to members or a blog that members can write for, thats good for SEO and referral traffic. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Association memberships Being a member of an association can have some digital marketing benefits. How did your page do?

Copywriting 112

Copywriting Transform SEO Place 112

Hubspot Marketing

OCTOBER 21, 2024

Creating a Marketing Plan with a Chatbot A few months back, HubSpot’s Kieran Flanagan and CMO Kipp Bodnar used ChatGPT to create a marketing plan for the Marketing Against the Grain podcast. Below, I’ll break down my process into specific steps and share my thoughts on how they did, along with some tips I learned along the way.

Marketing Plan 125

Marketing Plan Key Performance Indicator Marketing Marketers 125

Duct Tape Marketing

NOVEMBER 15, 2023

Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. Questions I ask Ryan Stewart: [00:47] How do you define fractional CMO? [03:18] 03:18] What are the main challenges for those attempting the fractional CMO model? [07:17]

CMO 92

CMO Law Non-Profit Promotion 92

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. 70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue. Measuring changes in organic search traffic is basic SEO.

SEO 133

SEO Thought Leadership User-Generated Analytics 133

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

SEO 120

SEO B2C CMO Digital Marketing 120

Search Engine Land

MAY 22, 2023

Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to increase investment in this channel. Search advertising.

SEO 94

SEO CMO Advertising Advertisers 94

Hubspot Marketing

OCTOBER 22, 2024

Jessica Apotheker , a marketing leader and CMO at Boston Consulting Group, explains why organizations need to build such a customized reporting setup. I also rely on HubSpot’s SEO Marketing Software to optimize content. This real-time data for content posted across different channels clarifies whether a topic is a hit or a miss.

Analytics 119

Analytics Transform CRM Marketing 119

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) Website/blog/SEO (search engine optimization) is returning the biggest ROI for more marketers. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Their boss, like a VP of Marketing or a CMO. And, potentially, their boss, the CEO.

Transform 83

Transform Marketing Marketers Gen Z 83

Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. I did SEO back then. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Those were dark days online.

SEO 132

SEO Copywriting CMO Analytics 132

Orbit Media Studios

AUGUST 6, 2024

But analytics is essential for businesses that invest in Google Ads or SEO. Image source: Data-Driven Empathy: How to Use Data in Marketing Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Then build a simple, consistent approach to data collection, analysis and interpretation.

Analytics 133

Analytics Law eCommerce CMO 133