Martech

AUGUST 19, 2021

In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Read more here.

Shopper Market 109

Shopper Market Retail Shoppers B2C 109

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load.

Digital Marketing 133

Digital Marketing Advertisers Advertising Shopper Market 133

Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. Marketing-sourced revenue and pipeline velocity,” said Chris Walker, CEO, Refine Labs.

Shopper Market 112

Shopper Market Millennials Shoppers Shipping 112

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load.

Digital Marketing 95

Digital Marketing Advertisers Advertising Shopper Market 95

Econsultancy

MAY 11, 2022

“Whether that’s our shopper marketing team; our sales team; our ecommerce leads – they’re the ones who should really be telling us what to do, and we can then churn out the insights or models to make that happen.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. We have a really high budget from shopper marketing and less with brand marketing.”

Retail 102

Retail Shopper Market Shoppers Advertisers 102