CMO Social Media Marketing Telemarketing 
Marketing Insider Group
AUGUST 12, 2010
Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
Marketing Insider Group
AUGUST 10, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY. All rights reserved.
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Marketing Insider Group
MAY 12, 2010
ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Because it is an easy metric to obtain.
Marketing Insider Group
AUGUST 10, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY. All rights reserved.
Marketing Insider Group
SEPTEMBER 30, 2010
Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.
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