Marketing Insider Group
JULY 13, 2020
While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. Follow her @kathleenschaub.
Duct Tape Marketing
OCTOBER 8, 2023
How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?
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On24- CMO Confessions
APRIL 22, 2021
Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.
Sprout Social
MAY 4, 2020
Our plans include a live takeover with our Customer Success Managers, an opportunity for attendees to interact with fellow Sprout customers on megathreads, and a trivia happy hour to close out the day. More importantly, clarify why your audience should head to each channel. For Sprout Sessions Digital, we are asking our customers to….
Martech
FEBRUARY 27, 2024
Architecting and managing a data infrastructure is a complex task that will only increase in complexity as new AI tools are onboarded. In many companies, the CMO is completely hands-off when it comes to technology. This great divide between the CMO and the technology team must be bridged.
Martech
APRIL 1, 2024
The problem with traditional event metrics In nearly 30 years of B2B events — as CMO, CRO and CEO — I rarely see companies successfully measure event results and when they do, it’s rarely a satisfying metric. Introduce the Challenger by brainstorming with your marketing team, account executives, and customer success managers.
Martech
SEPTEMBER 16, 2022
Some job roles that work with content marketing tools include: CMO : Guides content strategy and works with other C-level executives to establish content goals. Content manager : Oversees content creation and distribution. Sales manager or agent : Uses content to support the sales process.
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