Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

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CMO Key Performance Indicator Transform Thought Leadership 91

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways.

Transform 61

Transform Marketers Marketing Manufacturing 61

Hubspot Marketing

NOVEMBER 19, 2024

VP of Marketing or CMO). A target audience with these types of boundaries will help you capture an accurate slice of your larger market. Depending on your objectives and target audience, start digging into available data. All in all, B2B market research can be fun. Filters could include: Geographic location.

Market Research 121

Market Research B2C Marketers Marketing 121

Marketing Insider Group

SEPTEMBER 2, 2020

In turn, each marketing tactic is driven by profit accountability and key performance indicators (KPIs) that matter to business growth and provide real value. Once the CMO has the CFO in its corner, a full strategy budget is more likely to be approved, and collaboration becomes seamless. Marketing and technology go hand-in-hand.

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CMO Finance Key Performance Indicator Transform 145

Hubspot Marketing

JUNE 27, 2024

Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs. Plan, plan, plan. Assemble a dedicated team.

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Global Marketing CMO Marketers Marketing 110

Duct Tape Marketing

JANUARY 10, 2025

Targeting Your Ideal Customer Avoid the trap of targeting everyone. Focusing on your ideal customer is crucial for small business marketing. This targeted marketing strategy , according to SBA guidelines, improves return by focusing on prospects that fit your criteria. All it takes is the right strategy.

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CMO Transform Direct Mail Marketers 46

Buffer Marketing

FEBRUARY 13, 2025

Without any sales intentions, I began posting about my experiences as a marketer to share my problems and experiences with other marketing specialists and exchange ideas. At that time, I was working as a CMO at Hunter and just wanted to connect with other marketers in the field.

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Transform Thought Leadership CMO Analytics 91

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members.

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Transform CMO Direct Mail Thought Leadership 118

Orbit Media Studios

DECEMBER 17, 2024

This may give you ideas for PR, event marketing and community engagement. We want to diversify how we reach this market and go beyond search and other digital marketing channels. Better yet, take a close look at your marketing processes, training docs and SOPs (standard operating procedures) and see where these may fit it.

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Thought Leadership Copywriting SEO Marketers 117

Duct Tape Marketing

JANUARY 18, 2024

I’ve been in the marketing trenches for over two decades and I’ve learned to distinguish the fads from the game-changers. 2024 Marketing Trends for Fractional CMOs: A Guide As a fractional CMO, you’re in a unique position to help businesses navigate the ever-changing marketing landscape.

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Market Trends CMO Transform User-Generated 96

Orbit Media Studios

OCTOBER 30, 2024

If you’re not sure where to start, this prompt from legit expert and AI advisor, Liza Adams , can help… You are an expert B2B marketer who is deeply familiar with these target markets and this buyer persona, including where they tend to congregate. Then relax, keep learning and stay focused on the human side of marketing.

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SEO Branding User-Generated PR 107

Adobe Experience Cloud Blog

JANUARY 29, 2014

Target Like A Champ. Sponsored Updates allow you to get incredibly specific with your targeting. Want to target marketing managers who work at enterprise companies, are skilled at marketing automation, and who don’t already work for one of your competitors? You can do the same with your Sponsored Updates.

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Thought Leadership Inbound Marketing CMO CRM 134

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It might be the Marketing Director who makes decisions. Preparation is vital.

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Transform CMO Marketers Marketing 127

Martech

FEBRUARY 26, 2024

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. MarTechBot now has 10+ personas to provide more targeted responses.

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Price CMO Marketers Marketing 116

Hubspot Marketing

APRIL 13, 2021

It's important to note — an audience profile is different than a target market, or buyer persona. A target market includes every single prospective buyer for your product or service. For instance, perhaps you sell software that can be used for different use cases in different industries. How to Write an Audience Profile.

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B2C CRM Advertisers Advertising 134

Duct Tape Marketing

JANUARY 8, 2024

Get a complete fractional CMO system that changes how you think about your agency’s growth. Identifying Your Target Market Before anything else, zeroing in on who will love your service is key. You want to aim for that sweet spot where 20% of customers bring in most business benefits—your ideal target market.

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Product Marketing Product Transform CMO 92

Martech

AUGUST 18, 2021

In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. In the same way that marketers aim to find the right account at the right time, so, too, will the audience for B2B strategies find the right content at the right time.

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B2C CMO Education Influencer Marketing 112

Businesses Grow

OCTOBER 30, 2023

Sergio Zyman , ex-CMO for Coca-Cola, used to tell me the goal of marketing was to “sell more stuff, to more people, more often, for more money.” We have this amazing tool at our disposal — social media algorithms — especially if your target market includes teens who live their lives online.

Health 126

Health Social Media Marketing CMO Education 126

Adobe Experience Cloud Blog

FEBRUARY 23, 2012

Capture Your Target : Knowing and appealing to your target audience is one thing, reaching them is another. Let’s say your target market is Fortune 1000 companies. Check out this paper on How to Amplify Your Inbound Marketing Impact. Check out the CMO Guide to Inbound Marketing.

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Inbound Marketing Outbound Marketing CMO Marketers 100

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. Those people are your employees. Are you kidding me?

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CMO Management Analytics Communications 106

OnDemand CMO

NOVEMBER 15, 2022

The more you can lean into a specific niche, the easier it will be to attract a target market. . The post Insider Tips for Using ebooks in Your Content Marketing appeared first on OnDemand CMO. Release Books Serially.

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eBook Content Marketing Whitepaper Shoppers 87

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. Sales and marketing alignment. Customer insights.

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Transform Analytics CMO CRM 125

OnDemand CMO

MAY 11, 2023

Develop a targeted marketing strategy to draw high-quality prospects and guide them through the sales funnel. Ensure your service offerings remain relevant to them. Lead Generation & Conversion: It’s crucial not only to generate leads but to attract the right leads and convert them. FULL WEBINAR/INTERVIEW: WHY NOT Wednesday!

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CMO Price Communications Marketing Strategy 71

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course.

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CMO Analytics Promotion Advertisers 65

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

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B2C Whitepaper CRM Marketing Automation Platform 131

Marketing Insider Group

NOVEMBER 15, 2022

It’s not about the individual “super marketer” but the “super marketing team” and collaboration, cross-functional competencies, and enabling marketing to have an inventory of the required competency across this extended team. The marketing equivalent of the “ Theory of Everything ”? So, no top-ten lists this year.

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Transform Thought Leadership CMO Marketers 97

Martech

MARCH 10, 2023

Oversees the entire marketing operations team and ensures that the team is working towards the overall goals of the company. Marketing Technologist. Manages the marketing tech stack and ensures that all systems are integrated, as well as trains team members on how to best utilize new and existing technologies.

Transform 112

Transform Marketers Marketing CMO 112

Lynton Web

NOVEMBER 26, 2024

Ready to transform your marketing measurement strategy? Schedule a strategic consultation with our CMO to explore how we can help you measure what matters and drive meaningful results. Most importantly, are your measurements helping you make better decisions that drive business growth?

Transform 52

Transform Customer Acquisition CRM Marketers 52

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. Social media.

Market Research 111

Market Research Gen Z Price B2C 111

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Obviously, you get your best answers from asking actual people, but for initial research, it’s really helpful generating offers for a particular target market. Let’s try it.

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Customer Acquisition User-Generated Marketers Marketing 145

Marketing Insider Group

DECEMBER 2, 2014

So why are so few companies managing their content and marketing strategically? The CMO of tomorrow needs to be the Chief Content Officer or she will fail. A Strategic Approach To Content Marketing. Here are 9 questions to get you started down the road of strategic content marketing. Because it’s hard.

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Content Marketing Thought Leadership Marketers Marketing 111

Duct Tape Marketing

APRIL 16, 2025

You either take the technology that you've built and apply it to different markets. Shane Murphy-Reuter (02:28.409) Or you take a target market or a customer segment that you have strength with with your original product and then extend the product offerings that you provide to those customers. John Jantsch (02:28.077) Yes.

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CRM CMO Management Product 41

Martech

APRIL 27, 2022

This approach seeks to predict influence customer behavior to create a more informed (and targeted) marketing campaign. As customer journeys shift and new touchpoints and channels emerge, showing how ad campaigns and marketing initiatives work together to achieve a goal will become more important.

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Analytics Customer Journey Marketers Marketing 131

Hubspot Marketing

NOVEMBER 16, 2017

It wouldn’t be that high without the explainer video.” - Ian Blain, Co-founder and CMO of BuildFire. 2) Find the right style for your target market. Next up, you need to figure out what style of video is best for your target market. And they get straight to the point.

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User-Generated CMO Video Marketing eCommerce 112

Orbit Media Studios

MARCH 10, 2024

Here’s a prompt from AI advisor and CMO, Liza Adams. AI prompt: For a [company type] in [industry] we are targeting the following verticals: [list target markets] You are an expert [B2B industry] marketer who is deeply familiar with these target markets and the buyer persona for [industry] solutions, including where they tend to congregate.

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PR SEO CMO Energy 107

Hubspot Marketing

DECEMBER 21, 2023

So, we've gathered business card examples based on insights from marketing managers, recruiters, and decision-makers to help. Instead, opt for something that uses originality to spark people’s curiosity while showing a clear understanding of your target market. But to steer clear of “clichés and exaggerated claims.”

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CMO Communications Law Management 111

Adobe Experience Cloud Blog

JANUARY 12, 2010

Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all. At the root of the alignment problem is the fact that marketing and sales have their own charters, planning time horizons, and compensation models. This also means finding ways to maintain an equal footing with sales leadership.

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Thought Leadership Finance Marketers Marketing 88