Adobe Experience Cloud Blog

JANUARY 29, 2014

Target Like A Champ. Sponsored Updates allow you to get incredibly specific with your targeting. Want to target marketing managers who work at enterprise companies, are skilled at marketing automation, and who don’t already work for one of your competitors? Feel free to share your thoughts and comments below!

Thought Leadership 134

Thought Leadership Inbound Marketing CMO CRM 134

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Marketing Insider Group

NOVEMBER 15, 2022

My “ah hah” moments (some call them epiphanies) centered around Account Based Marketing (ABM), Marketing Technology (MarTech), Thought Leadership, as well as key concepts such as sales enablement, executive engagement, and insights and intelligence, and more. The marketing equivalent of the “ Theory of Everything ”?

Transform 97

Transform Thought Leadership CMO Marketers 97

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 128

B2C Whitepaper CRM Marketing Automation Platform 128

Marketing Insider Group

DECEMBER 2, 2014

So why are so few companies managing their content and marketing strategically? The CMO of tomorrow needs to be the Chief Content Officer or she will fail. A Strategic Approach To Content Marketing. Here are 9 questions to get you started down the road of strategic content marketing. Because it’s hard.

Content Marketing 111

Content Marketing Thought Leadership Marketers Marketing 111

OnPassive Marketing

APRIL 9, 2022

The B2B marketing funnel has evolved into more of a looping roller coaster ride than a funnel. According to Adobe’s CMO, 9 out of 10 B2B buyers redo at least one task during the buying process. Account-Based Marketing. Thought Leadership Content. Segmented Email Marketing.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

CXL

JUNE 2, 2022

It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. A higher ROI than any other type of marketing. ABM treats each account as a target market. ABM is built on a list of target companies that should be your customers.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketers Marketing 78

Exposure Ninja

JULY 5, 2023

A well-crafted content marketing strategy is the cornerstone of an effective B2B marketing campaign. Two-way communication: Social media enables real-time interaction with your audience, fostering genuine relationships and allowing you to gather invaluable feedback directly from your target market.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Set Up

SEPTEMBER 28, 2023

png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. This brand was created from global customer segmentation insights and included amenities that appealed to the target market, a much younger generation of travelers who had their own travel preferences.

CMO 59

CMO Thought Leadership Performance Marketing Advertisers 59

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

CMO 59

CMO Energy Whitepaper Thought Leadership 59