Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

CMO 91

CMO Key Performance Indicator Transform Thought Leadership 91

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. In turn, each marketing tactic is driven by profit accountability and key performance indicators (KPIs) that matter to business growth and provide real value. Net present value.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. Sales and marketing alignment. Customer insights.

Transform 126

Transform Analytics CMO CRM 126

Duct Tape Marketing

JANUARY 10, 2025

Enter Marketing Leadership as a Service (MLaaS) a powerful solution that bridges the gap between effort and impact by providing the strategic guidance small businesses need to thrive. As the founder of Duct Tape Marketing, Ive spent over 30 years helping small businesses transform their marketing efforts into a growth-driving machine.

CMO 46

CMO Transform Direct Mail Marketers 46

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It might be the Marketing Director who makes decisions. Get MarTech!

Transform 129

Transform CMO Marketers Marketing 129

Marketing Insider Group

NOVEMBER 15, 2022

It’s not about the individual “super marketer” but the “super marketing team” and collaboration, cross-functional competencies, and enabling marketing to have an inventory of the required competency across this extended team. The marketing equivalent of the “ Theory of Everything ”? Classic “orchestration as an art form”.

Transform 97

Transform Thought Leadership CMO Marketers 97

Lynton Web

NOVEMBER 26, 2024

Consider how one financial services firm transformed its lead generation process through this analytical approach. Ready to transform your marketing measurement strategy? Schedule a strategic consultation with our CMO to explore how we can help you measure what matters and drive meaningful results.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Duct Tape Marketing

JANUARY 8, 2024

Over 20 years ago, I pivoted from tailoring bespoke, effort-heavy marketing solutions that left me exhausted and my clients less than impressed to embracing a transformative strategy: productized offerings. productized marketing services. Embrace productized marketing services, and you transform chaos into clarity.

Product Marketing 92

Product Marketing Product Transform CMO 92

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Think of each of these segments as a Transformer.

Transform 98

Transform Management New Markets Manufacturing 98

Duct Tape Marketing

JANUARY 18, 2024

I’ve been in the marketing trenches for over two decades and I’ve learned to distinguish the fads from the game-changers. 2024 Marketing Trends for Fractional CMOs: A Guide As a fractional CMO, you’re in a unique position to help businesses navigate the ever-changing marketing landscape.

Market Trends 96

Market Trends CMO Transform User-Generated 96

Marketing Insider Group

NOVEMBER 25, 2019

Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Personalized marketing messages that forge a real connection between the brand and the target market. Strategic Marketing Transformation.

Market Trends 112

Market Trends Transform Marketers Marketing 112

Martech

MARCH 10, 2023

Oversees the entire marketing operations team and ensures that the team is working towards the overall goals of the company. Marketing Technologist. Manages the marketing tech stack and ensures that all systems are integrated, as well as trains team members on how to best utilize new and existing technologies.

Transform 113

Transform Marketers Marketing CMO 113

Marketing Insider Group

OCTOBER 25, 2021

Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Personalized marketing messages that forge a real connection between the brand and the target market. Strategic Marketing Transformation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

APRIL 27, 2022

This approach seeks to predict influence customer behavior to create a more informed (and targeted) marketing campaign. Understanding how content, marketing, sales, customer behavior, and all marketing and sales initiatives are working together (e.g., customer journey analytics).

Analytics 131

Analytics Customer Journey Marketers Marketing 131

CXL

JUNE 2, 2022

It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. A higher ROI than any other type of marketing. ABM treats each account as a target market. Large target market and small average customer value (< $10,000).

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Duct Tape Marketing

FEBRUARY 27, 2024

Corey (01:03): So the big promise or the transformation that I wrote the bill to really help agency founders with is this idea of escaping founder-led sales, which is a challenge that many agency founders will go through in the sort of the lifecycle of their agency. What's the big picture you're trying to imply with this idea of anyone?

Marketing 91

Marketing Marketers Law Transform 91

Exposure Ninja

JULY 5, 2023

Two-way communication: Social media enables real-time interaction with your audience, fostering genuine relationships and allowing you to gather invaluable feedback directly from your target market. Then, create targeted marketing campaigns that address their unique needs. The secret to influencer marketing success?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52