Set Up

JULY 10, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ Collaboration is really about hearing everyone’s voice. If you know an impactful marketing leader who would be a good candidate for the #CMOSpotlight series, nominate them here.

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Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Get the CMO Spotlight sent right to your inbox by subscribing to our newsletter below! “ I realized that I really was the one that had to adapt. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Transform Thought Leadership Energy 59

Set Up

APRIL 6, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates.

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CMO Fashion Thought Leadership Performance Marketing 98

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Get the CMO Spotlight sent right to your inbox by subscribing to our newsletter below! “ Just take a risk. If it doesn’t work, it doesn’t work. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Transform Thought Leadership Energy 59

Set Up

MAY 9, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Get the CMO Spotlight sent right to your inbox by subscribing to our newsletter below! ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers?

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CMO Shipping Thought Leadership Analytics 59

Set Up

JUNE 6, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ Believe in yourself, believe that you can do whatever you set yourself up to do. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Price Performance Marketing 69

Set Up

JANUARY 31, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ami Badani , the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.

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CMO Thought Leadership Manufacturing Performance Marketing 59

Set Up

MARCH 28, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Get the CMO Spotlight sent right to your inbox by subscribing to our newsletter below! ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers?

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CMO Direct Mail Thought Leadership Advertisers 59

Set Up

APRIL 11, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Get the CMO Spotlight sent right to your inbox by subscribing to our newsletter below! “ At the end of the day, simplicity was the lesson. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership New Technology Performance Marketing 59

Set Up

FEBRUARY 2, 2024

Welcome to the CMO Spotlight, dedicated to exploring the minds and journeys of marketing’s top leaders. At Set up , we're focused on championing stories that matter. In the spirit of Black History Month, our CEO, Joe Koufman , recently virtually connected with Jacqueline Woods , the Chief Marketing Officer at Teradata.

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CMO Thought Leadership Place Marketing Strategy 59

Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Market Research Performance Marketing 59

Set Up

OCTOBER 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , virtually sat down with Genefa Murphy , the CMO at Udemy, to discuss the importance of seeking inspiration outside of marketing, Disney’s powerful branding, and more.

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CMO Thought Leadership Performance Marketing Product 59

Set Up

NOVEMBER 30, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

DECEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Efrat Ravid , the Chief Marketing Officer at Quantum Metric, to discuss her approach to rejection, her transition from engineering to marketing, and more.

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Set Up

SEPTEMBER 14, 2023

png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Joe De Sena , the founder and CEO of Spartan , to discuss the importance of sticking to your values, getting out of your comfort zone, and more.

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CMO Thought Leadership Performance Marketing Branding 59

Set Up

MARCH 15, 2022

For more marketing leadership advice, and a view into the mindset of marketing executives in various industries, be sure to watch the full interview with Kyra Hagan, and keep an eye out for more thought leadership from our CMO Spotlights. Never miss a CMO Spotlight! Watch the full interview to the right.

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CMO Thought Leadership Information Technology Management 95

Set Up

JANUARY 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Kaylin Durham , the Chief Client Officer at The Aaron's Company, Inc., WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Performance Marketing Branding 64

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

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Set Up

FEBRUARY 29, 2024

Welcome to the CMO Spotlight, dedicated to exploring the minds and journeys of marketing’s top leaders. At Set up , we're focused on championing stories that matter. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Energy Thought Leadership Retail 59

Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Energy Performance Marketing 59

Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Energy Performance Marketing 59

Set Up

SEPTEMBER 21, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. LoRusso also mentioned how the book "How Will You Measure Your Life" by Clayton Christensen continues to impact her to this day. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Performance Marketing Branding 59

Set Up

JULY 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you’d like to share? Watch the full interview to the right.

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CMO Fashion Thought Leadership Performance Marketing 52

Set Up

MAY 4, 2023

Set up CEO, Joe Koufman , virtually sat down with Michael Engleman , the CMO at SHOWTIME. He also shared that, as a CMO, he often uses his love for storytelling and language to make complex marketing functions into something that is simple for consumers. Engleman shared that he’s skilled at “making complicated things simple.”

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CMO Entertainment Thought Leadership Global Marketing 52

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ It’s our responsibility [as marketers] to tell the story of what people can use and do it in a way that is completely transparent and credible. ” WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Energy Retail 52

Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Karima McDaniel , the President and General Manager for 4U by Tia, to discuss the importance of advocating for yourself, being an adaptable and flexible leader, and more.

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CMO Thought Leadership Performance Marketing Management 59

Set Up

AUGUST 17, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Watch the full interview to the right.

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CMO Thought Leadership Communications Place 52

Set Up

AUGUST 24, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Performance Marketing Customer 52

Set Up

OCTOBER 6, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Pete Boland , the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership. “

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CMO Thought Leadership Energy Market Trends 59

Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. Sign up with your email address to receive news + updates. First Name. Email Address.

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CMO Thought Leadership Communications Price 64

Set Up

JANUARY 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. Sign up with your email address to receive news + updates. First Name. Email Address.

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CMO Thought Leadership Performance Marketing Marketers 59

Set Up

FEBRUARY 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates.

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CMO Food Thought Leadership Analytics 59

Set Up

MARCH 23, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up Founder & CEO, Joe Koufman , virtually sat down with Laura Goldberg , the CMO at Constant Contact, to discuss how to trust your intuition, the beauty of simplicity and consistency, and the importance of integrity.

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CMO Thought Leadership Energy Performance Marketing 52

Set Up

JUNE 1, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Performance Marketing Branding 52

Set Up

SEPTEMBER 28, 2023

png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Performance Marketing Target Market 59

Set Up

MARCH 10, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates.

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CMO Thought Leadership Energy Communications 52

Adobe Experience Cloud Blog

OCTOBER 15, 2018

Michael Brenner recently uncovered the five critical skills a CMO needs to produce content with the customer at the heart while also demonstrating business results through leads, revenue, and ROI. One of the first tasks of the CMO is to look at why your marketing organization exists. Leadership (To Reach Across the Business).

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