Marketing Insider Group

JUNE 29, 2020

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May. Email: Georgie.Beer@gdsgroup.com.

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Transform Thought Leadership CMO Place 115

Set Up

APRIL 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Punishill is part of a transformative peer group that meets every Friday morning. I'm religious about participating in peer groups and networking events. Watch the full interview to the right.

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Set Up

JULY 28, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. The impact that the team has delivered on behalf of the brand has been transformative.” Q5 | What is a brand that inspires you? I think about Peloton and what they have been able to do.

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CMO Transform Thought Leadership Performance Marketing 52

Set Up

JUNE 9, 2022

He then was recruited by the CEO of Stratasys to assist with the infrastructure of their digital transformation. Never miss a CMO Spotlight! Cohen eventually started working in blockchain and moved to America to work for Lennar Homes. Q2| What advice would you give to other marketers? “ Watch the full interview to the right.

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CMO Transform Thought Leadership Digital Marketing 59

Set Up

OCTOBER 11, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ As a younger person, I thought that if things were going to be done well, they needed to be done by me. Subscribe for the latest CMO Spotlight posts! Watch the full interview to the right. First Name.

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CMO Transform Thought Leadership Performance Marketing 59

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

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Adobe Experience Cloud Blog

AUGUST 18, 2016

Here are three ways that technology is transforming marketing: 1. According to a survey by The Economist Intelligence Unit, 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020. This implicates that the CMO’s definition of success is being redefined.

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Transform Telemarketing Thought Leadership Real Estate 91

Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She worked for The Grammys and did amazing and transformative work by bridging the gap between social media and traditional media. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. First Name.

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CMO Transform Thought Leadership Entertainment 59

Set Up

APRIL 21, 2022

Set up CEO, Joe Koufman , virtually sat down with Tim Minahan , the CMO and EVP of Business Strategy at Citrix. Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO. Minahan attributed his role at SAP for leading to his opportunity as CMO and EVP of Business Strategy at Citrix. Never miss a CMO Spotlight!

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Marketing Insider Group

FEBRUARY 6, 2023

The global pandemic significantly accelerated digital transformation. This has radically transformed marketing, which was already well along on the path of marketing transformation. Remember the best thought leadership is based upon research that also helps establish the organization as a trusted advisor.

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Set Up

MAY 12, 2022

Additionally, Corsi leads the digital transformation program for all the functions. For more marketing leadership advice, and a view into the mindset of marketing executives in various industries, be sure to watch the full interview with Patricia Corsi, and keep an eye out for more thought leadership from our CMO Spotlights.

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Health CMO Pharmaceutical Transform 52

Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. And, it’s already begun.

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Adobe Experience Cloud Blog

AUGUST 19, 2019

Die digitale Transformation von Adobe. Der CEO von Best Buy, Hubert Joly, kam zu Narayen auf die Bühne und berichtete von der digitalen Transformation des Einzelhändlers. Die Transformation beinhaltet auch eine Investition in das Kundenerlebnis, bei der Daten eine wichtige Rolle für die Weiterentwicklung des Unternehmens spielten.

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Transform Customer Journey Thought Leadership CMO 55

Marketing Insider Group

NOVEMBER 15, 2022

My “ah hah” moments (some call them epiphanies) centered around Account Based Marketing (ABM), Marketing Technology (MarTech), Thought Leadership, as well as key concepts such as sales enablement, executive engagement, and insights and intelligence, and more. Classic “orchestration as an art form”. Time will tell.

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Transform Thought Leadership CMO Marketing 97

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. While other predictions , not so much. Perseverance. Giving back.

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OnDemand CMO

MAY 23, 2023

The Essence of Transformation: This book encapsulates 59 years of intellectual curiosity, lessons learned, tips, tricks, and life hacks. A Tool for Transformation: Consider this book as a valuable tool—a thought-provoking and practical guide designed to address the seven key areas crucial to your happiness and success.

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Transform Thought Leadership CMO Communications 82

Businesses Grow

APRIL 15, 2024

But when I emerge from this introspection, I return to the same conclusion: Everything started from the blog, and every business benefit comes from the thought leadership I’ve built from this space. ” It was signed by the CMO of a Fortune 100 company. Blogging is a sacrifice. I was so tired of being sad.

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Transform Thought Leadership CMO Entertainment 113

Martech

JULY 3, 2024

in 2023, according to Gartner’s latest annual CMO Spend Survey. CMOs are living in an era of less. These purchases, while valuable, represent a shift from the era of sweeping martech transformations to one of careful, targeted enhancements. Average marketing budgets have fallen to 7.7%

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Transform CMO Thought Leadership Customer loyalty 116

MarketingOps

FEBRUARY 26, 2024

Collaborating with the team at MarketingOps.com and other thought leaders (listed below), we discovered our experiences and successes were not isolated. Our aim was not to replace the original thought leadership but to expand upon it. This is where the marketing operations leader steps in.

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Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. The Forecast reports on digital transformation and the people who are using modern technologies to change our world,” said Kaplan. “In

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Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. The Thought Leadership Journey is Here to Stay. Thought Leadership is not a destination it is a journey. Metrics and Measurement have never been more important.

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GrowPowerful

FEBRUARY 16, 2023

"There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be. Being a part of the CMO community allows GROW access to B2B marketing’s best of the best.

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Transform CMO Thought Leadership Manufacturing 52

Adobe Experience Cloud Blog

JUNE 28, 2016

Author: Jim Kowalski The phrase “sea change” is used to indicate significant transformation, usually for the better, and is derived from William Shakespeare’s work “The Tempest” (“nothing of him that doth fade; but doth suffer a sea change; into something rich and strange”). That’s the new change required—the “C change.”.

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Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like? Personalize everything. Browsing data like company name, location, etc.

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Martech

JANUARY 4, 2022

Barreira is SVP, Global Chief Marketing and Communications Officer at digital transformation consultancy Publicis Sapient, present in 17 countries and serving clients like Walmart, Nestlé and Audi. Publicis Sapient CMO Teresa Barreira. Starting with strategy. “That’s a very good example of journey,” she agreed.

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Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before.

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Marketing Strategy Transform Thought Leadership User-Generated 174

Set Up

SEPTEMBER 5, 2023

Between publishing CMO Spotlight interviews and attending #MarketersBreakfasts with marketing executives over the last two years, I’ve had the pleasure of working with well connected marketers and learning from marketing leaders from different organizations. As a young marketer, my experience in the corporate world has been eye-opening.

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Transform Thought Leadership CMO Marketing 59

Set Up

MARCH 19, 2024

While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. One in particular is the late Karen Eisenbach, former CMO at Voya and former executive at Great West and Nationwide. And now I have a method.

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Duct Tape Marketing

MAY 1, 2024

Key Takeaways Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. 03:11] How do you transform survey and data into a compelling story? [04:35] 04:35] Do you believe that sharing data builds thought leadership? [06:00]

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Transform Thought Leadership Real Estate CMO 79

Hubspot Marketing

NOVEMBER 19, 2024

Leadership level for ideal respondents (e.g., VP of Marketing or CMO). In the past, I did a lot of thought leadership development, which included acting as a journalist. I’d interview subject matter experts and transform their ideas into actionable insights. Filters could include: Geographic location.

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Market Research B2C Marketing Marketers 112

Adobe Experience Cloud Blog

MARCH 24, 2017

Think Morgan Flatley , CMO of Gatorade and Propel at PepsiCo; Shiv Singh , SVP of Global Brand and Marketing Transformation at Visa; and Gunther Schumacher , President, Global IBM Brand Services and WW President and COO of OgilvyOne Worldwide. I’ll see you in San Francisco.

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Adobe Experience Cloud Blog

JANUARY 29, 2015

Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. In fact, over the next couple years, a successful Super Bowl commercial might not even be a measurement of success for a CMO. Savvy marketers understand that.

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Adobe Experience Cloud Blog

JULY 3, 2015

Without hyperbole, this was the year that Cannes Lions transformed into a shindig–Silicon Valley-style. But I spoke with many agency leaders gathered at Cannes, and they understood their world is undergoing a transformation. I thought that I’d have to do a sales pitch to convince them, but they were on the same wavelength.

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Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Any CMO will admit that they have an uphill task when it comes to keeping up with new trends and technology.

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Adobe Experience Cloud Blog

JANUARY 31, 2017

So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation. Report] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

SEPTEMBER 30, 2015

But as Marketo CMO Sanjay Dholakia outlined in his keynote, our role as marketers today is to support our customers as they navigate their own unique (read: unpredictable) journey. Stewart explored the ways modern marketers can arm themselves for success in this time of rapid transformation.

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Adobe Experience Cloud Blog

SEPTEMBER 28, 2015

Everyone was hungry to hear the latest, cutting-edge ideas, be amazed by new products that could transform the way their company does business, and be inspired by thought leaders from around the world. Robin Saitz , CMO, Brainshark. Don’t put it off. You don’t know what will happen in three years.”. Look around you.

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