Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Stay connected with Berland by following her on the platform and reading her thought leadership features.

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CMO Gen Z Thought Leadership Entertainment 93

Marketing Insider Group

JUNE 29, 2020

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May. Email: Georgie.Beer@gdsgroup.com.

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Transform Thought Leadership CMO Place 101

Adobe Experience Cloud Blog

AUGUST 18, 2016

Here are three ways that technology is transforming marketing: 1. According to a survey by The Economist Intelligence Unit, 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020. This implicates that the CMO’s definition of success is being redefined.

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Transform Telemarketing Thought Leadership Real Estate 91

Hubspot Marketing

NOVEMBER 19, 2024

Leadership level for ideal respondents (e.g., VP of Marketing or CMO). In the past, I did a lot of thought leadership development, which included acting as a journalist. I’d interview subject matter experts and transform their ideas into actionable insights. Filters could include: Geographic location.

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Market Research B2C Marketing Marketers 121

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. a CMO, IT manager, or procurement officer). But what will you be tracking?

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Thought Leadership Whitepaper User-Generated Price 97

Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. And, it’s already begun.

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Transform Energy Thought Leadership Entertainment 91

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. While other predictions , not so much. Perseverance. Giving back.

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CMO Marketing Marketers Health 145

Hubspot Marketing

FEBRUARY 25, 2025

Sathish notes that making it an educational process leads to better outcomes: By focusing on educational content that addresses specific pain points and offering tools that help prospects build internal business cases, marketers can transform the evaluation stage from a bottleneck into a powerful conversion driver.

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Transform Marketing Marketers Gen Z 87

Marketing Insider Group

FEBRUARY 6, 2023

The global pandemic significantly accelerated digital transformation. This has radically transformed marketing, which was already well along on the path of marketing transformation. Remember the best thought leadership is based upon research that also helps establish the organization as a trusted advisor.

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Transform Thought Leadership Marketing Marketers 125

Adobe Experience Cloud Blog

JANUARY 29, 2015

Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. In fact, over the next couple years, a successful Super Bowl commercial might not even be a measurement of success for a CMO. Savvy marketers understand that.

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Transform Thought Leadership CMO Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like? Personalize everything. Browsing data like company name, location, etc.

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Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before.

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Marketing Strategy Transform Thought Leadership User-Generated 174

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. Our thought leadership has enabled us to create the industry’s most innovative products and positioned Marketo as the company to follow in our category.

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CMO Thought Leadership Telemarketing Transform 79

Adobe Experience Cloud Blog

JUNE 28, 2016

Author: Jim Kowalski The phrase “sea change” is used to indicate significant transformation, usually for the better, and is derived from William Shakespeare’s work “The Tempest” (“nothing of him that doth fade; but doth suffer a sea change; into something rich and strange”). That’s the new change required—the “C change.”.

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Transform CMO Thought Leadership Customer 99

Buffer Marketing

FEBRUARY 13, 2025

The platform's focus on professional networking and thought leadership creates an environment where consultants can easily showcase their expertise and build strong relationships in their industry My journey with LinkedIn started organically.

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Transform Thought Leadership CMO Analytics 91

Adobe Experience Cloud Blog

SEPTEMBER 30, 2015

But as Marketo CMO Sanjay Dholakia outlined in his keynote, our role as marketers today is to support our customers as they navigate their own unique (read: unpredictable) journey. Stewart explored the ways modern marketers can arm themselves for success in this time of rapid transformation.

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Transform Thought Leadership CMO Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 28, 2015

Everyone was hungry to hear the latest, cutting-edge ideas, be amazed by new products that could transform the way their company does business, and be inspired by thought leaders from around the world. Robin Saitz , CMO, Brainshark. Don’t put it off. You don’t know what will happen in three years.”. Look around you.

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Thought Leadership CMO Transform Marketing 134

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. There’s a key philosophical difference between a CMO and a VP of Marketing : the former is a business leader, the latter runs a marketing department.

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Transform CMO Direct Mail Thought Leadership 118

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. The Forecast reports on digital transformation and the people who are using modern technologies to change our world,” said Kaplan. “In

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Transform Thought Leadership PR CMO 107

Adobe Experience Cloud Blog

MARCH 24, 2017

Think Morgan Flatley , CMO of Gatorade and Propel at PepsiCo; Shiv Singh , SVP of Global Brand and Marketing Transformation at Visa; and Gunther Schumacher , President, Global IBM Brand Services and WW President and COO of OgilvyOne Worldwide. I’ll see you in San Francisco.

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Thought Leadership Transform CMO Marketing 118

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. Here are three powerful reasons why gifting will increase engagement and transform your campaigns: 1. Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? It is also a great way to reward referrals and customer advocacy.

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Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Marketing Insider Group

OCTOBER 13, 2011

Here is a summary of the survey that includes my take on what you can do right now to stay ahead of the curve…and a final comment on the use of Thought Leadership in Content Marketing. Source: IBM "Global CMO Study" (Oct., The report states: “The digital revolution is transforming the marketplace.

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Transform Thought Leadership CMO Marketing 100

Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. This quote reminds him of his career as a transformer, experiencing a range of organizations and circumstances where he came across big questions and needed to balance the truth with comfort to get the audience on his side.

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CMO Transform Thought Leadership Energy 59

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

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CMO Key Performance Indicator Transform Thought Leadership 91

Adobe Experience Cloud Blog

MAY 2, 2018

CMO Sarah Kennedy took the stage for day two’s opening keynote asking the question: “What does it mean to be fearless?”. The post Big Lessons from Marketing’s Fearless 50 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Now take a step, do something fearless today.

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CMO Transform Thought Leadership Customer Journey 134

Marketing Insider Group

NOVEMBER 15, 2022

My “ah hah” moments (some call them epiphanies) centered around Account Based Marketing (ABM), Marketing Technology (MarTech), Thought Leadership, as well as key concepts such as sales enablement, executive engagement, and insights and intelligence, and more. Classic “orchestration as an art form”. Time will tell.

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Transform Thought Leadership CMO Marketing 97

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Any CMO will admit that they have an uphill task when it comes to keeping up with new trends and technology.

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Transform CMO Thought Leadership Retail 134

Adobe Experience Cloud Blog

JANUARY 31, 2017

So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation. Report] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Thought Leadership Transform CMO Marketing 109

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Marketing is undergoing a digital transformation , empowered by new tools and technologies, to drive results across the organization and improve the end-to-end customer experience. Hang around Open Lounge after the session for more thought leadership sessions and discussion panels. Time: Tuesday, Oct 4, 1:00 PM – 2:00 PM.

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Thought Leadership Transform Entertainment CMO 134

Martech

JANUARY 4, 2022

Barreira is SVP, Global Chief Marketing and Communications Officer at digital transformation consultancy Publicis Sapient, present in 17 countries and serving clients like Walmart, Nestlé and Audi. Publicis Sapient CMO Teresa Barreira. Starting with strategy. “That’s a very good example of journey,” she agreed.

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Transform Thought Leadership Copywriting Marketing 136

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Their journey started as a running company, but then transformed into a women’s company, and then into performance. Get the CMO Spotlight sent right to your inbox by subscribing to our newsletter below!

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CMO Transform Thought Leadership Energy 59

Set Up

FEBRUARY 1, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. After her time at GE, she worked with The HEINEKEN Company, then was recruited to work for The Home Depot where she transformed some of their home service businesses from losses to profits. Sign up for more updates!

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CMO Transform Thought Leadership Finance 59

Adobe Experience Cloud Blog

DECEMBER 13, 2016

It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. Third, you may want to consider transforming your outbound SDR team to account-based SDRs. Bringing Your ABM to Life with Video.

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Thought Leadership Non-Profit CMO Transform 134

Adobe Experience Cloud Blog

MARCH 7, 2017

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. They’ll explain how digital transformation is core to being able to deliver meaningful experiences that feel real and human and are built on trust.

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Transform Thought Leadership Marketing Marketers 117

Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She worked for The Grammys and did amazing and transformative work by bridging the gap between social media and traditional media. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. First Name.

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CMO Transform Thought Leadership Entertainment 59

Set Up

JUNE 9, 2022

He then was recruited by the CEO of Stratasys to assist with the infrastructure of their digital transformation. Never miss a CMO Spotlight! Cohen eventually started working in blockchain and moved to America to work for Lennar Homes. Q2| What advice would you give to other marketers? “ Watch the full interview to the right.

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CMO Transform Thought Leadership Digital Marketing 59

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. The Thought Leadership Journey is Here to Stay. Thought Leadership is not a destination it is a journey. Metrics and Measurement have never been more important.

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Thought Leadership Transform Marketing Marketers 94